E-Commerce in international exports is an important part of e-commerce, but is different from the traditional international exports, but an innovative way of international trade. The emergence of e-commerce technology has had a significant effect on firms' export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and improve price competitiveness for export ventures. Furthermore, both internal and external e-commerce drivers (export market e-commerce infrastructure and demand for e-commerce) moderate the relationships between environmental factors and elements of export marketing strategy. Overall, the findings support incorporating e-commerce constructs into existing theory on export marketing strategy. The authors discuss theoretical and managerial contributions and offer directions for further research
E-commerce has brought a series of changes in international trade, which is:Â
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First, realize the reunification of the international market
Second, international trade and business entities operating mode is modified
Third, the international trade transaction means to be updated
In recent years, steady growth in the global economy and the rapid spread of broadband Internet in the context of the world's major countries and regions to maintain a high-speed e-commerce market growth. Developed countries led by the U.S. is still the main force in the world of e-commerce; and the sudden emergence of China and other developing countries in e-commerce is becoming an important force in international e-commerce market. 2008, e-commerce market in China early in 2007 continued sustained high value-added e-commerce trend, the later development of the global financial crisis and the bottleneck effect of slower growth in turnover. But overall, the development of e-commerce market in China is still steadily forward. Chinese e-commerce market transactions in 2008 amounted to 2.4 trillion Yuan, up 41.2% value-added to which B2B market is still the main composition of the total turnover, C2C basically maintaining the status quo, B2C will speed development.
E-commerce is one of the most important tools for any business.
Jacqueline Thomas (2003) who said that the E-commerce allows the seller and the buyer to exchange goods and services. E-commerce is the electronic exchange of information, goods and services. The "e" stands for "electronic." Although often defined as the selling and buying of any product over the Internet, e-commerce is not limited to online shopping. The definition can be broadened to include online banking, ATM services, credit card usage, hotel reservations and stock trading.
There is a rich body of literature on the impact of environmental forces on export marketing strategy (e.g., Cavusgil and Zou 1994; Crick 1995; Lim, Sharkey, and Kim 1996). A key dimension of a firm's export marketing strategy is the degree to which a firm adapts its marketing strategy to the export market environment (Cavusgil and Zou 1994). Not surprisingly, most prior studies have considered product adaptation, promotion adaptation, pricing adaptation/ competitiveness, and distribution adaptation/support as key components of a firm's export marketing strategy (Aaby and
Slater 1989; Zou and Stan 1998).
The E-Commerce and e business
Electronic business (e-business) has played a major role in Today's business operations and received much attention from entrepreneurs, executives, Investors and industry observes (Phan, 2003).Excluding government transactions approximately 90% of global e-commerce conducted among business (Mansell 2001) e-commerce is a paradigm shift. It is a "disruptive" innovation that is radically changing the traditional way of doing business(Chung-Shing Lee, (2001) Develop the E-business is the strategy of SME, SMEs are strugge to embrace and use the function of e-commerce in order to improve their implement, most SMEs limiting their use to e-mail and Web site.( Mobarekeh)
The advantage of E-business
"Virtual reality" technology around the world, it is make the enterprises to production and coordination, making the development of productive forces increasingly beyond national boundaries, the formation of the internationalization of production. Deepening of international division of labor has led to expansion of semi-finished products and between countries and regions in the rapid flow, which led to the growth of international trade.(2005 limei)
The E-commerce impact business
Always on Time
Marked to Standard
The emerging of virtual companies is a major breakthrough of international business. The mode of doing business, type of payment, Project Delivery Method, The management method all changed in the company.(Songling 2000)
Efforts to shape the network brand
In the increasingly fierce international competition in the market, the brand has become a very prominent role. The level of brand awareness and influence the size of the import and export commodities directly affect the grade and price. Network is the role of the brand into the enterprise customer's site guidelines, is an important weapon to attract the attention of visitors. Because of various business information on the Internet is a "massive", so the choice of trade partners, whether businesses or consumers satisfied with the goods, to a large extent depend on the network to choose the brand. Therefore, efforts to create a network of influential corporate brand is the import and export the key to the successful implementation of e-business strategy.
The impact of e - commerce on international exports is revolutionary, it is to create opportunities for developing countries and small and medium enterprises; e-commerce used in international exports is an irresistible historical trend of the 21st century, is the global trade and world economic development is not It will transfer the objective law.Â Each country should find ways to seize opportunities and meet challenges. Although this study makes important contributions to the literature, it is not without limitations, but these limitations can offer directions for further research.
E-commerce had a great effect on the development of e-exxports in developing countries. Small firms are gaining more profits by using e-commerce for making transactions with the clients. . By utilizing ICTs facilities to maximum they can reduce the transaction costs to maximum. This reduction will encourage the firms to extend the number of transactions they conduct across both organizational and geographical boundaries. Many developing countries are not able to utilize the efficiencies and potentialities of internet marketing. By using the internet in the developing countries only very little business had been takes place with new customers/suppliers .Many industries in the developing countries are not able to utilize the B2B e-commerce effectively. Trust is very important in the development of e-market other wise every one will loose trust and it will become more complex rather than utilizing its benefits.Banks and financial services companies in the developing countries will need to adopt online payment systems and practices that will meet their clients' new needs arising from a shift to e-commerce. In the development of the e-commerce the government should also play a key role by becoming Internet and business friendly and set Internet access and use as a priority.