Discussion And Recommendations Of Social Networking Sites Business Essay

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5.1 Introduction

As stated in the earlier part of this research, they are many researchers who had study on the factors on social networking sites which can bring the effect to corporate business value. By having the studies, there are 5 main factors which will influence the business value which is marketing brand name, product marketing, collaboration, customer relationship and recruiting new employee. In the previous chapter has successfully analyzed the variable we wanted to test and the result were then interpreted.

5.2 Summary of Hypothesis and Findings

HYPOTHESIS

RESULT

H1 - There is a significant relationship between promote brand name on social networking sites (SNSs) and business value

Supported

Pearson Correlation Coefficient

Analysis shows that there is significant relationship between them

H 2 - There is a significant relationship between product marketing on social networking sites (SNSs) and business value

Supported

Pearson Correlation Coefficient

Analysis shows that there is significant relationship between them.

H 3 - There is a significant relationship between collaboration on social networking sites (SNSs) and business value

Rejected

Pearson Correlation Coefficient

Analysis shows that there is no significant relationship between them.

H 4 - There is a significant relationship between customer relationship on social networking sites (SNSs) and business value

Supported

Pearson Correlation Coefficient

Analysis shows that there is significant relationship between them

H 5 -There is a significant relationship between recruiting new employees on social networking sites (SNSs) and business value.

Supported

Pearson Correlation Coefficient

Analysis shows that there is significant relationship between them

Table 5.1 Hypothesis tested and results

H1 - There is a significant relationship between promote brand name on social networking sites (SNSs) and business value

The summary of the result for the tested hypothesis are in table 5.1 above. According to the result above, it shows that there is a significant relationship between promote brand name on social networking sites (SNSs) and business value. Thus, this hypothesis is accepted in this study. This shows that promote brand name on social networking sites (SNSs) will directly affect business value because social networking sites has becoming a new marketing tools and it is a very effective way of sharing information and strengthen brand image (Marshal8e6,2009). Moreover, Search Marketer Social Networking Survey revealed that 48% of search marketers proactively place content on popular social networking sites to drive traffic and create brand awareness. (Redbridge, 2008)

H 2 - There is a significant relationship between product marketing on social networking sites (SNSs) and business value

Furthermore, the table above shows that there is significant relationship between product marketing on social networking sites (SNSs) and business value. Therefore, the hypothesis for this variable is accepted. This clearly illustrates that product marketing on social networking sites (SNSs) will also affect business value because social networking sites provide an efficient way in increasing the success of new product or existing product launches online and this is a unique opportunity to survey the relevant target market on their products wants and needs. A business can constantly adds value by supplying useful content, and appears personal and participation is consistent and honest, it will greatly enhance company's reputation while building trust and credibility and greatly enhance customer loyalty.

H 3 - There is a significant relationship between collaboration on social networking sites (SNSs) and business value.

Moreover, the table above shows that there is no significant relationship between collaboration on social networking sites (SNSs) and business value. Thus, the hypothesis for this variable is rejected. This shows that when collaboration on social networking sites (SNSs) increases will not lead to an increase in business value. Based on Lowell, Let al.,2007, he said that it is interesting to have the discussion group in the business social networking and they are know this is long been recognize as informal networks as the source of knowledge, but social networking sites are very hard to manage because they are typically operating without the management knowledge, avoid from their control, and the greatest weakness of these informal network is can't be managed moreover social networking is very easy for an employee to post confidential information whether it is unintentionally or deliberately. Consequently, this shows that past research do have similar perception as the research that is being done.

H 4 - There is a significant relationship between customer relationship on social networking sites (SNSs) and business value

Other than that, the table above also shows that there is a significant relationship between customer relationship on social networking sites (SNSs) and business value. Consequently, the hypothesis for this variable is accepted. This clearly shows that customer relationship on social networking sites (SNSs) do contribute to business value. As in the FAS.research, the author Spielthenner.D, Katzmair.H ( 2006) they said that social networking sites can be use to stabilizing the existing customer by building the trust among customer and businesses, mobilizing new customer and high level target. The most importantly is to let social customers feel the important and valuable to the businesses they frequently approach because they want to feel the businesses show real interest in them and in turn they also tend to be more loyal to that particular business and products.

H 5 -There is a significant relationship between recruiting new employees on social networking sites (SNSs) and business value.

Lastly, the table above shows that there is significant relationship between recruiting suitable employees on social networking sites (SNSs) and business value. Therefore, the hypothesis for this variable is accepted. By the Furness(2008), he says that companies can put their hiring process in the social networking sites- the virtual world which offer the more innovative, targeted and creative ways to reach active and passive jobseekers. Foseter.I and Breindel.N (2008), they says that tools in social networking sites can added value in the early and final phases of the hiring process, or search for the candidates which can be holding the similar roles, where the online social networking sites can provide a valuable source of targeted , potential hires after the candidate search is initiated. This can bring a low cost and valuable augmentation of recruitment process.

5.3 Implications to research

After conducting this research, it is found that this research able to benefit other researcher to study on this related field. The researcher also can recognize that there is a relationship between marketing brand name, product marketing customer relationship and recruiting on social networking sites and business value. Contribution of this study is to be able to help the other researchers who want to gather relevant information about this topic easier in their future. The contribution in this study is the factors were analyzed and given out the solution and recommendation that can help researcher for their further study to be more smoothly.

5.4 Implication to Industry

The reason to study on this topic is because the trend of using social networking are getting more and more widely so as a business student made a study on this to be an recommendations for the businesses who wanted to open up a new platform in the social networking sites for their businesses. After they identifying those features on the social networking sites, they can also identify the other dimension which the needs to get more improvement into their businesses based on their stakeholder such as the customer wise and employees wise.

They must ensure the better way they can use in social networking sites to to approach their customer in order to make a good relationship with them and in turn they can also gain the either visible or tacit knowledge on the aspect of understanding more on the businesses towards the customer.

The contribution of this study also helps the company to clearly seems which way are the better and suitable way for them. When business want to open up a sites for their company, they then can see the pros and cons on social networking sites before taking any action on that.

5.3 Limitation of the Study

After undergoing this research, there are a few limitations contributing to this research. The sample size for this research is mainly limited to executive level and above position employees in one firm. There are 200 respondents who had contributed in this survey questionnaires. Furthermore by using survey questionnaires, it is very time consuming as it needs time for the respondents to fill up the questionnaires and also making the effort to go to the organization to distribute the questionnaires.

In addition, certain respondents might merely answer the survey questions because some of the respondents do not really contributing. Other than that, certain respondents might be bias against themselves where they do not answer the questions sincerely.

Moreover, certain respondents might face whether to answer satisfied or very dissatisfied on the questions therefore this will lead them to answer neither. On the other hand, the respondents for this research are mostly female rather than male. This shows that female respondents are more likely to respond compare to male respondents.

5.4 Recommendations for future Research

The literature review and the results for this research indicate that the relationship between marketing brand name, product marketing, collaboration, customer relationship and recruiting new employee. This research can be improved by using similar layout but using a larger sample size by using a different context would add more valuable information to the research.

Other than that, the research models which are marketing brand name, product marketing, collaboration, customer relationship and recruiting new employee will need a continuing research in order to harvest a clearer picture or understanding of the complexity of those models which relates to social networking sites in the business field. More things will be discovered if future research is being performed on those models.

Moreover concerning about the limitations of the research, there is a need for future research as there are spaces to improve. The future research can undergo not only in one in a few organization but all of the business who had join in the social networking sites. Other then that, the research could cover more respondents so that the reliability and the items measured would be more consistent. In addition for future research, the survey questionnaires can be distributed by using email or online free survey forms should be a good way to approach the respondent because it is not time consuming and also it can save cost the cost of travelling to the organization and also printing out the survey questions.

Lastly, in order to avoid respondents merely answering the survey questions it is compulsory to prepare some questions which have the same meaning but by using a different words or terms to express the questions.

5.5 Conclusion

This study was designed to provide businesses with guidance related to social networking sites by measuring which tools are being used right now. Take a look at what other businesses are doing right now. This can be offer as a perspective, as well as a bench­mark for executives to compare their own organiza­tions' progress and opportunities. Josh, G (2009). With fast growing paced of technology nowadays, internet has been widely used in most of the individual, even the in the businesses. Businesses in Malaysia should faster keep track with the trend of the global and the same time this also can bring a new way for the businesses to gain revenue other than the traditional way.

As in my objective, I have investigate the factors on social networking sites (SNSs) does bring impact to the business value in the organization. As from the Superior Internet Marketing company (2009) saying that around 1000 companies listed in the Fortune and large advertising company are recognized that the social networking sites are better, importance and profitability for their business.

Businesses can use social networking sites to promote their brand name. As marketing business brand name in the social networking sites can help the company to gain brand awareness and also bring them more potential customer and market reach. Beside, Business can promote their product on social networking, let the customer aware of the new product or the promotion about the product, this will make the customer have the feeling to purchase the product and also attract the customers either existing or new one. Business also can use social networking sites to maintain the relationship with the customer, talking with the customers online , can gain more customer loyalty, and this can maintain or increase the business revenue. Lastly, for the human resource wise, they can use social networking to find suitable employees, they can post the position available on the social networking sites, the job seekers will actively aware of the vacancy and contact the particular company, business can also find potential employees by viewing their profile online in the social networking sites, or they can also see the candidates social networking sites in order to get more understand about the personal. Corporate leader should also keep on looking for ways to harness business value bring by the social networking sites in order to boost organizational performance and goals.

From the research from these companies, business more likely to use social networking sites to promote their brand name and product as part of their promotional tools, and then use social networking sites for maintaining customer's relationship and lastly recruiting in social networking sites. Social networking sites can help the businesses to maintain the relationship with the customer, or reach the new target customer, finding out the market niche, and finding suitable employees. This, directly bring a big impact in the business value in terms of increase the business commitment reputation, revenue, saving up cost and reduce the time in the business process.

Apart from that, businesses should be aware of some web risk that might bring the unexpected effect where reduced in productivity if the employees surfing on social networking sites for personal purpose and not doing their job, here will be a recommendation to businesses, businesses can restricted these web access or set a policies to control of block the employee from accessing these sites. Besides, to prevent the data leakage, businesses about always controlling the textual content and files upload by the employees.

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