Differences between managerial research and conventional research


Managerial research is a broad topic that covers a range of aspects, including advertising; public relations, sales, and promotions. People often confuse sales with Managerial research, when in fact the two are very different. The former involves getting a product or service into the market, promoting it, influencing behavior, and encouraging sales. Sales are the actual transaction of getting a product or service into the hands of your customers. A successful business needs a deep understanding of potential and existing customers and the marketplace they work in. In this regard new market trends are always needed. Companies without a Managerial research mindset are at a disadvantage in today's business world. Those who are still centered around their products, rather than their customers, are doomed to fail. If any company aims to increase the sales percentage and double the production, Managerial research Dept must be able to come up with effective and strategic new Managerial research and plans. This Research paper is showing the exploratory and explanatory research and surveys regarding the New Managerial research in Business. In this Research paper I am going to cover several Managerial research strategies of business and trends of different companies and organization that really and actually bring boost and bring fame to its market reputation. These all Managerial research already exist in our daily hectic life. These strategies are bringing for all the type of product and brand awareness to every one. Companies' poses these ideas to make more strengthen in market .Also Surveys and some interviews are being conducted with organization in order to get the idea that why they need new Managerial research in business and how actually these new Managerial research give impact on end users. It has also been observed that to follow or to make and form these new Managerial research , organization first make their deep technical analysis and its costing and budgeting. First the trends are closely analyzed and observed whether it is needed in market or not, what will be the impact on company, what will be the pros and corns. The Research paper shows detailed and at length description of new Managerial research in business by showing its consequences either it reached up to the success or gets failure towards efforts of Managerial research . New Managerial research are very important aspects in business since it contributes greatly to the success of the organization. Apart from public awareness about a company's products and services, new Managerial research help, boost sales and revenue growth. Whatever business is selling, it will generate sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of Managerial research . The more people hear and see more of your advertisements, the more they will be interested to buy.

Approach to Research for the Research paper

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Approach to research is based on various layers of data collection, the first one enclose the question of research viewpoint which has been chosen. The second layer of research approach deals with the subject of research Research paper. Third layer introduces the strategy which implemented for research of Research paper.

2.2 Research Philosophy

Research philosophy is based on the thought provoking ideas related to the development of knowledge. It is not needed to ponder but it is already being thought .Now the fields of thinking about the progress of knowledge affect although unknown about the mode I chose for research. There exist thee ideas about the research process that highlights the literature Positivism, Interpretivism and Realism. These are different research philosophy which depends on the subject of research Research paper.

I have picked the Interpretivism philosophical position in order to research for data development. My Research paper will cover the details of the situation in order to comprehend the authenticity that lies in social constructions. The interpretivism approach leads towards the exploration of subjective meaning by stimulating people actions for thoughtful consideration. In this way people action and social interaction will blend with each other. The Research paper would not only emphasis on the business environment but also extract out their actions towards the Managerial research . The interpretivism approach will help us to understand the subjective reality of Managerial research in business through people actions, motivations and intentions.

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Since the positivism researchers raise the point that if the points of complexity in the law like generalizations is reduced so ultimately the strength of the research is vanished. Hence my complex data focuses on the ever changing world of business environment in relation with new Managerial research . Social consrtuctionism will be followed in my serration as the Research paper will show the authentication of Managerial research tends in business, I will ask questions regarding data collection with different people and every body will interpret on new Managerial research as what they find. There fore interpretivism is best philosophical position for my Research paper data collection.

2.3 Research Approach

I will follow Inductive Approach in which data will be collected, analyzed and present a theory on the basis on data analysis. This data will be collected from companies, internet and books. The purpose would be what is going in business environment and why new trends and Managerial research are being introduced to understand a better lay out of Managerial research . The data will be analyzed in order to present a theory as consequences. Competing reasons will be discovered that raised the need of introducing new Managerial research in business, interview data is conducted and finally analyze all these parameters in order to present a theory that why Managerial research are introduced. Research by inductive approach will specifically related with the environment in which new Managerial research in business are introduced. Using this approach I will be able to answer the questions of WHAT, WHY related with the new Managerial research in business. The whole Research paper focused on the reason that why new Managerial research are introducing there I find inductive approach as the best practice for data analysis and present final words as theory.

2.4 Research Strategy

Following research strategy is going to be apart of my Research paper

1. Survey (done)

2. Grounded Theory

3. Access for Data collection

For data collection I emailed my questions to Unilever employee via cognitive access using one of the concepts of problem associated with access. If I find appropriate answer my questions then I will focus on this else I need to go to Unilever as well as I need to visit its competitor for asking about their Managerial research . It is expecting that due to the nature of the topic because of its confidential concerns the company may not reveal their thoughts on its new Managerial research but I have prepared questionnaires for them which mean towards generalize open ended question.

Similarly for surveys and questionnaire with common people I will forward my questions in universities and approach students or employee of any field. Therefore the data collection will also rely on physical access.

Strategies for data collection

There exist numbers of strategies for data collection. For my Research paper I used one of the concept of summary of strategies to gain access i.e. 'Using existing contacts and developing the new one'

as for

Data collection I emailed my questions to Unilever employee using personal contacts. Similarly I picked the strategy of using suitable language as my language for interview will be user friendly, the same way of language will be implemented for surveys and questionnaires with common people in order to get to know their views and opinion about new Managerial research in business.

Scope of Research paper

Scope of Research paper covers the whole conversation discussed in Research paper regarding new Managerial research in business. It is used to determine a common understanding as what shall be discussed or not in Research paper that is what to exclude or what to include in a project.

There exist number of ways to define project scope; each way differs from its requirement and perspective. I am following three main ways in this Research paper.

Define Deliverables

Define Functionality and Data

Define Technical Structure

5.1 Deliverables of Research paper

I followed the method to focus on project scope is to delineate the external and internal deliverables.

• 5.1.1 External deliverables

External deliverables are consider as the project deliverables which one need to be provide to user that is the information which I need to provide in Research paper by analyzing the new Managerial research and it impact. I analyzed the need of Managerial research in following define companies and conduct surveys, fill out questionnaire by these companies and customers.

5.1.2 Internal deliverables

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Internal deliverable are consider as the project deliverables that are generated internally

.Internal deliverables for this Research paper are Requirement specification, elicit requirements and Gantt chart that demonstrates the Research paper making schedule. It determined the start and end date of Research paper making activities.

Note: Gantt chart is in progress, time line of all activities are estimating and will be provided later.

5.2.2 Capture need of Managerial research .

Why people need Managerial research .

How Managerial research are beneficial for business development.

Can all Managerial research be followed?

Do people like Managerial research ? Why people need Managerial research.

Producers need Managerial research because they need to convince people to buy their products. In order to capture target audience they introduce new Managerial research with new trends and technologies, these trends persuade people to buy the product which actually increases the sales of company and reduces cost per unit. On the other side economic scale of company boost up and give a major rise to profit of company.

As things happen very rapid in the technology world and if companies want to stay competitive they need to move up with the latest Managerial research . It is chiefly factual for the Managerial research . There exist many ways of Managerial research so a company need to keep abreast of the new Managerial research in business if a company wants to be thrived. As compare to the physical markets there exist lessen barriers in internet Managerial research , the reason is the reduction of overhead and it shows that there are so many competitors in the business field. The main phenomenon to be thrived in t he market by following new Managerial research in order to assure that the business will be conspicuous. By following the latest trend of Managerial research the company will put themselves on the cutting edge. A lot of the Managerial research are seemed nice and once it is implemented they serve to make the business stand out. It helps business users and producers to expand their business. If firm is following all Managerial research standards then it will be able to diversified advertisement so it will be able to compete in market. More attractive and impressive advertisement will not only increase sales but also will help in capturing market.

Where as, the consumer point of view is considered, people always welcome the nice change. If a product is being sale by using latest Managerial research it will easily stick in to consumer mind and they some what persuade to buy the product. How ever if same product is selling on old trend, no body takes interest to have a look on It and no new target audience for the product will be captured. Same goes with Sunsilk shampoo when there was not such introduction of new Managerial research of Sunsilk, its product users were the same old one instead of new but once the Sunsilk introduced its glossy magazine launch and social networking sites introducing, collaboration of famous personalities and stars. Online Managerial research trend have been quite useful as it is very accessible for every one now as people explore and come to know and see that what the business is offering. Such introduction of Managerial research of Unilever immensely captured the target audience, consumers gave a huge response towards these Managerial research and the sales of Sunsilk were increased by decreasing per cost unit. It gave a major rise to the Sunsilk and Unilever. How Managerial research are beneficial for business development.

Managerial research are the process that facilitates an organization to focus its target audience on the greatest opportunities for increasing the sales and achieve a stay over Managerial research competition. Mainly it cater its key concept that to make a sustainable competitive advantage.

Managerial research is introduced by focusing on organization sales and cost per unit. It helps company to figure out the consumption of resources and energies that lead towards the increasing in sale and dominate in the competitive world of Managerial research . Managerial research of a product give an impact to the production pricing, product distribution, product promotion and various other factors. Managerial research address the need of consumers in an effective ways its positions Managerial research mix and allocate the resources well. It successful defines how company will capture its target audience; engage its customers and suppliers and competitors in this competitive world. The producers always keep an eye on the company revenue where customers are the key elements that compose the source of company revenue.

 Do people like Managerial research?

Human nature needs variation, every one wants to have some new flavor time to time, same goes with Managerial research. There is no use of a product being supplied in market without its proper launch via Managerial research trend. Cliff, Ex Unilever CMO said. "We built our business on brilliant use of television. You can't immediately change your competence''

People are immensely inspired by the new Managerial research, more persuasive Managerial research trend, greater the sale of product. Sales of Sunsilk Shampoo by Unilever increases when it introduced the product with the interaction of famous celebrities and hair experts to develop new and improved products. A social networking site established where experts answers the queries of people, it make people realize that there is help hands always exit by Unilever in terms of this social media Managerial research . Due to remarkable introduction of Managerial research trend by Unilever initially the Sunsilk shampoo was introduced in 18 countries and now its available in 69 countries .As per the survey around the world about 160 million times per day some where some one purchase products of Unilever.

SWOT Analysis of Unilever

SWOT is considered as a tool of Managerial research and strategic analysis. This analysis is used to estimate the extent of survival between the organization environment and strategies. It determined the profit and earning ways of company by making the most of its strengths and opportunities and to defend against threats and overcome its weakness. SWOT Analysis provides premeditated planning contrivance worn for the evaluation of the Strengths, Weaknesses, Opportunities, and Threats whether implicated in company, a project or in a business venture. This analysis engross company, projector a business venture to stipulating the purpose recognizing the internal and external factors constructive or inauspicious to accomplishing that aim and objective. The purpose of SWOT analysis is to discover the main factors including external and internal those are essential to achieve goals and objectives. SWOT analysis classifies the significant piece of information in two major categories internal factors and external factors. Internal factors referred to the strengths and weaknesses internal to the organization where as external factors referred to the opportunities and threats on hand by external surroundings.

The internal factor of a company may inspect its strengths or weaknesses; all relies on the collision of organization goals and objectives. Internal factor of a company referred to the micro environmental elements that can be fixed or changes up to some extent. It may possible that a factor significant for strength of a brand but it may b a weakness for another brand. Internal factors of a company include development competencies, economic scale, human resources, suppliers, distributors, wholesalers, shareholders, partners, employee and 4 P's that include Price, indicate to what is selling to customers, customary Managerial research procedures provide the main elements for development of product via market research. 2nd P refers to Price as its name indicates that it is all about the selling price of the product for this approach yet customary Managerial research procedures provide the main elements for development of product via market research. 3rd P involves Placement that shows the location of product being sold and how it will be allocate to all its consumers, retailers and target markets. The last P shows the Promotion that indicates the entire infrastructure that a marketer used in market place, this strategy focus on Managerial research , public relations and advertising.