Developing Personal Plan Of The Marketing Executive Of Beximco Pharma Business Essay

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This report is on the personal skill audit and developing personal plan of the marketing executive of Beximco Pharma. Roles and responsibilities of the marketing executive and personal skills and professional skills of a manager are defining in brief. A personal skill audit have done in this report and what are the skills of a leader is also define in this report. A personal develop plan is also made for developing skills required for the executive. SWOT analysis is also done on the plan. And effectiveness of learning is also find out.

2.ABOUT BEXIMCO

Beximco Pharma is a leading edge pharmaceutical company, based in Dhaka, Bangladesh and is acclaimed for outstanding product quality, world-class manufacturing facilities, product development capabilities and outstanding service.

 We produce and market 'branded generics' for almost all diseases from AIDS to cancer, from infection to asthma, from hypertension to diabetes, for both national and international markets. We also manufacture active pharmaceutical ingredients and intravenous fluids and contract manufacture for major international brands of leading multinational companies. We partner our activities to the humanities quest for longer, healthier, and happier life.

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 We are the largest exporter of medicines from Bangladesh and received Export (Gold) trophy for record three times. We are also helping to protect our environment - we are the only pharmaceutical company in Bangladesh and among the few in the world producing CFC free inhalers for asthma patients.

 We employ more than 2,400 staff, including over 300 qualified professionals such as pharmacists, chemists, microbiologists, engineers, doctors etc. And for employees, Beximco Pharma is not just a great workplace, but is a great way of life.

As a publicly listed company, Beximco Pharma's shares are traded on AIM (London Stock Exchange), Dhaka and Chittagong Stock Exchanges.

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3. KEY COMPANY INFORMATION

Year of Establishment

::

1976

Country of Incorporation

::

Bangladesh

Commercial Production

::

1980

Status

::

Public Limited Company

Business Lines

::

Manufacturing and marketing of pharmaceutical Finished Formulation Products, Large Volume Parenterals and Active Pharmaceutical Ingredients (APIs)

Main Country of operation

::

Bangladesh

Corporate Headquarter & Registered Address

::

17 Dhanmondi R/A, Road No. 2, Dhaka- 1205, Bangladesh

Phone : +880-2-8611891 (5 lines)

Fax : +880-2-8613470

Email : info@bpl.net

Operational Headquarter

::

19 Dhanmondi R/A, Road No. 7, Dhaka- 1205, Bangladesh

Phone : +880-2-8619151 (5 lines), +880-2-8619091 (5 lines)

Fax : +880-2-8613888

Email : info@bpl.net

Website : www.beximcopharma.com

Overseas Offices & Associates

::

Australia, Bhutan, Cambodia, Chile, Ghana, Hong Kong, Indonesia, Jordan, Kenya, Kuwait, Malaysia, Myanmar, Nepal, Pakistan, Philippines, Saudi Arabia, Singapore, Sri Lanka, Vietnam and Yemen

Authorized Capital (Taka)

::

2,000 million

Paid-up Capital (Taka)

::

1511.49 million

Number of Shareholders

::

Around 68,000

Stock Exchange Listings

::

Dhaka and Chittagong Stock Exchanges of Bangladesh and AIM of London Stock Exchange

Number of Employees

::

2,310

TIDM: (Tradable Instrument Display Mnemonic)

::

BXP

Date shares were admitted to trading

::

Dhaka Stock Exchange

:

3 July, 1985

Chittagong Stock Exchange

:

11June, 1995

AIM ( Alternative Investment Market)

:

21 October,2005

ISIN

::

US0885792061

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4.ORGANIZATION STRUCTURE

Board of Directors

Executive Members

Managing Director

Chief

Financial

Officer

Director,

Commercial

Director,

Marketing

Director,

Work

Director,

Sales

Executive Director,

Quality

Executive Director,

Production

General

Manager,

Accounts and

Finance.

Executive

Assistant Executive

Junior

Executive

Executive

Assistant Executive

Junior

Executive

Regional Marketing manager

Executive

Assistant Executive

Junior

Executive

Assistant Junior

Executive

Junior

Executive

Executive

Assistant Executive

Junior

Executive

Regional

Sales

Executive

Assistant Executive

Medical Promotion Officer

Sales Representative tative

Executive

Assistant Executive

Junior

Executive

Executive

Assistant Executive

Junior

Executive

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Executive

Assistant Executive

Junior

Executive

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5. ROLES AND RESPONSIBILITIES

The employee is working in the company as a marketing executive. He comes in this position after three vertical promotions. As a marketing executive He has the following roles and responsibilities. They are:

Interpersonal

Figure Head: Obliged to perform a number of routine of legal or social nature.

Ex- Greeting visitors, Signing Legal document

Leader: Responsible for the motivation and activation of employees, Responsible for staffing, Training and associate duties.

Ex- Performing virtually all activities that employees.

Lesion: Maintains self - developed network of outside contacts and informs who provide favor and information.

Ex- Acknowledging mail, doing external board work, performing otters

Activities that involves outsiders.

Informational

Monitor: Seeks and receives wide variety of special information to develop through understanding of organization and environment emerges as nerve center of internal and external information about the organization.

Ex-Reading periodicals and reports.

Disseminator: Transmit information received of the organization- some information is factual some involves interpretation and interpretation and interaction of divers value position organizational influencers.

Ex- Holding informational meetings; making phone calls to really information.

Spokesperson: Transmits information to outsiders on organizations plans, Policies, actions, result etc; serves as expert on organization industry.

Ex- holding board meeting; giving information to the media.

Decisional

Entrepreneur: Searches organization and its environment for opportunities and initiates for opportunities and initiates improvement projects to bring about change; supervises design of certain projects as wet.

Ex- Organizing strategy and review session to develop new programs.

Disturbance handler: Responsible for certain action when organization face important disturbances.

Ex-Organizing strategy and review session that involves disturbances and erases scheduling; requesting authorization.

Resource Allocator: Responsible for allocation of organizational resources of all kind in effect , the making or approval of all significant organizational decisions.

Ex- Performing any activity that involves budgeting and programming of employees.

Negotiator :Negotiator Responsible for representing the organization at major negotiations.

Ex- Participating in union contract negotiation or in those with suppliers.

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6. SKILLS OF A MANAGER

Generally Manager has two type of skills.

Personal Skills

Conceptual Skills: A manager's ability to coordinate all of the organizations interest and activities.

Interpersonal Skills: A manager ability to work with understand, mentor, and motivate others both individually and in groups.

Technical Skills: A manager ability to use the tools, procedures and techniques of a specialized field.

Political Skills: manager ability to build a power base and establish the "right" connections.

Professional Skills

Rational: A managers ability to use commend beliefs, actions, processes as appropriate

Consulting: A manager ability to advice his subordinate to help them solve a particular problem or range of problems within a certain area of business

Persistence: A manager's ability you must try something else until find a strategy that does work well. Problem Solving: A manager's ability to remove the barriers

Thought Minded: the act or process of thinking; deliberation, meditation, or reflection

Analytical: A managers skills to proving a known truth by reasoning from that which is to be proved.

Structured: having a distinct physical shape or form, often provided by an internal structure

Deliberative: A managers skills of Discussion and consideration of all sides of an issue

Authoritative: A managers skills of having authority or ascendancy or influence.

Stabilizing: A manager ability to makes or keeps something stable

Centralized Knowledge: to organize under one control; concentrate the power or authority of in a central organization

7.LEARNING STYLE

Following are the basic learning style:

Business game

Business game (also called business simulation game) refers to simulation game that are used at an educational tool for teaching business. Business games may be carried out for various business training such as: general management, finance, organizational behavior, human resources, etc. Business games are used as a teaching method in Universities, and more particularly in business schools, but also for executive education. Simulations are considered to be an innovative learning method.

Business simulation

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Business simulation is simulation used for business training or analysis. It can be scenario-based or numeric based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, financial analysis, market analysis, operations, teamwork and leadership.

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There are two type of Business simulation:

Scenario simulations

In a business game or business simulation game, a scenario is played out in a simulated environment and the learner or user is asked to make decisions on how to act in the simulations. Often multiple choice alternatives are used and the scenario is played out following a branching tree based on which decisions the learner makes. Throughout or at certain intervals feedback is provided..

Numeric simulations

A numeric simulation can mimic a whole company on a high level or it can be more detailed and mimic specific organizational units or processes. In a numeric simulation the learner or user makes decisions by pulling levers and dialers as well as through inputting numbers. The decisions are processed and the outcomes are calculated and shown in reports and graphs, eg. price and volume as well as number of employees can be decisions and the outcome can be viewed in e.g. an income statement, a balance sheet and a cash flow statement. Feedback is given throughout the simulation or at certain intervals, such as when a year has passed.

Case method

The case method is a teaching approach that consists in presenting the students with a case, putting them in the role of a decision maker facing a problem .Case studies recount real life business or management situations that present business executives with a dilemma or uncertain outcome. The case describes the scenario in the context of the events, people and factors that influence it and enables students to identify closely with those involved

Intern

.An intern is one who works in a temporary position with an emphasis on on-the-job training rather than merely employment, making it similar to an apprenticeship. Interns are usually college or university students, but they can also be high school students or post graduate adults seeking skills for a new career. Student internships provide opportunities for students to gain experience in their field, determine if they have an interest in a particular career, create a network of contacts, or gain school credit. Internships provide the employers with cheap or free labor for (typically) low-level tasks, and also the prospect of interns returning to the company after completing their education and requiring little or no training.

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Rote learning

Rote learning is a learning technique which avoids understanding of a subject and instead focuses on memorization. The major practice involved in rote learning is learning by repetition. The idea is that one will be able to quickly recall the meaning of the material the more one repeats it.

Rote learning is widely used in the mastery of foundational knowledge. Examples include, phonics in reading, the periodic table in chemistry, multiplication tables in mathematics, anatomy in medicine, cases or statutes in law, basic formulas in any science, etc. Rote learning, by definition, eschews comprehension, however, and consequently, it is an ineffective tool in mastering any complex subject at an advanced level.

Visual learning

Visual learning is a teaching and learning style in which ideas, concepts, data and other information are associated with images and techniques. It is one of the three basic types of learning styles that also includes kinesthetic learning and auditory learning. Visual learners also prosper when shown graphs ,graphic organizers, such as webs, concept maps and idea maps, plots, and illustrations such as stack plots and Venn plots, are some of the techniques used in visual learning to enhance thinking and learning skills.

8.PERSONAL SKILL AUDIT

Score correspondent to answer

Strongly agree = 5, Agree = 4, Not sure = 3, Disagree =2, Strongly disagree = 1.

1.Self Management Skills

Understanding , using and developing our own abilities to effect good outcomes in life and work.

Questions Score

1

I frequently set appropriate targets and goals for my self

5

2

I plan and priorities my work to meet deadlines

5

3

I know and understand my own strength and weakness

4

4

I regularly reflect on Progress and outcomes

4

5

I find support to help me or develop new strategies where necessary

4

6

I accept and act on feedback

5

7

I regularly evaluate my own performance

4

8

I monitor activities

4

Total =35

7

2. Learning Skills

Build up valid knowledge and understanding for a particular situation but remaining open to others view and information.

Questions Score

1

I am aware of away I learn and study best

5

2

I am able to identify key principles and make connection between area of knowledge

4

3

I seek out accept and act on feedback on my work

4

4

I can select and present ideas/arguments/evidence.

4

5

I can form my own judgments based on information obtained.

5

6

I apply theory to practice in most situation to develop understanding and solve problems

4

7

I find and adopt study technique that work for me.

4

8

I am willing to change my ideas and practice based on new understanding

4

Total =34

3 .Communication Skills

Effective use of all type of language to understand others and be understood.

Questions

Score

1

I regularly use a variety of modern communication tools

3

2

I can listen positively and respond both verbal and non-verbal messages

4

3

I can present well structured and present evidenced argument both verbally and in writing

4

4

I can express my self and ideas clearly, Concisely and logically in speech and writing

4

5

I can influence others and go on agreement or acceptance of plan/idea/activity

4

6

I understand other view points and appreciate cultural difference

4

7

I adjust how I communicate to suit the understanding of my target audience

3

8

I usually evaluate how well my message is received

3

Total =30

4. Information Literacy Skills

Finding and using information of all kinds effectively.

Questions

Score

1

I can locate and use of variety of sources of information- print , electric, people

3

2

I search information databases to secure information

3

3

I apprise information using relevant criteria

3

4

I reference material correctly and understand plagiarism

2

5

I organize and store information so it can be retrieved when needed

4

6

I can select, summaries , and interpret information to drown meaningful

Conclusion

3

7

I can organize information into a logical and cohesive format that can be communicate easily to others

3

8

I am comfortable researching or gathering data for used in a project

4

Total =25

8

5. Team Work Skills

Working effectively with other people to achieve a common purpose.

Questions

Score

1

I understand the principal of group behavior and team roles

5

2

I motivate self and others to the achievement of common goals

5

3

I respect feeling , views and values of others, taking on board other opinions

4

4

I assist and support other member of the team in order to achieve objectives effectively

4

5

I can negotiate with other when necessary.

4

6

I can delegate tasks Where necessary.

4

7

I regularly review progress and alter plan if necessary

4

8

I readily take the initiative when necessary

5

9

I accept and carry out agreed or delegated task.

4

Total =39

6 .Critical Thinking Skills

Development of logical thought and ideas about a subject or the reasoned solution of a problem or dilemma.

Questions

Score

1

I can critically analyse a line of reasoning or argument

4

2

I challenge taken-for-granted assumptions and existing practice

4

3

I evaluate evidence presented in support of conclusion.

4

4

I identify and address gaps in knowledge or understanding

4

5

I can identify and analyse key points/issues within a problem

4

6

I generate creative/innovative ideas using techniques such as brain storming , mind - mapping, Critical path analysis.

4

7

I am willing to take calculated risks in decision making to achieve goals.

4

8

I assess outcomes and incorporate the lesions into future planning.

4

Total =32

7. Information Technology Using Skills

Using electrical mean to find , record , manipulate and present information.

Questions

Score

1

I used a word processor to create documents and use functions to add value to work

3

2

I create and use a spreadsheet and manipulate data with it e.g Excel

2

3

I create a database from a set of data , work with it to produce Report

e.g Access

2

4

I create effective presentations using graphics package e.g Power Point

2

5

I can produce transparencies or visual aids for a presentation.

2

6

I am competent at researching topics of interest/importance on the internet.

3

7

I use e-mail to maintain effective communication with others

4

8

I am confident healing with new software applications

3

Total =21

9

8. Numeracy Skills

Understanding and applying mathematical techniques when handling problems and projects.

Questions

Score

1

I feel comfortable making fundamental calculation - estimating, adding

Subtracting, multiplying and dividing

4

2

I am able to use a calculator confidently.

4

3

I am able to use basic numerical skills in order to cope with everyday life.

4

4

I have a grasp of statistics and percentages, fractions, decimals, ratios.

4

5

I can use numeric data to construct a reasoned argument.

4

6

I am able to interpret and explain numerical information using Spreadsheets, graphs ,charts, table and diagrams.

3

Total =23

9 .Career Management Skills

Developing self-awareness in the context of career decision making, and professional opportunities.

Questions

Score

1

I have an awareness of the type of job opportunities open to me

4

2

I understand some of the trends That are emerging in the business and professional word

4

3

I know the employability attributes that employers in my chosen field are looking for

4

4

I am able to effectively communicate my skills and experience to other in writing in order to gate gain employment or develop career.

4

5

I am confident of being able to put together an effective c . v

4

6

I am confident of handling myself well in a range of selection situations.

5

7

I have further targets in mind regarding career and professional development.

4

Total = 29

10

RESULT

Low medium High Score ……… Scoring……………

1

Self Management

0-13

14-26

27-40

33

High

2

Learning

0-3

14-26

27-40

23

Med

3

Communication

0-3

14-26

27-40

23

Med

4

Information

Literacy

0-3

14-26

27-40

16

Med

5

Team

Working

0-15

16-30

31-27

38

High

6

Critical Thinking

0-13

14-26

27-40

33

High

7

Information Technology

0-13

14-26

27-40

12

Low

8

Numeracy

0-10

11-20

21-35

21

High

9

Career Management

0-11

12-23

24-35

29

High

9.SKILLS FOR LEADERSHIP AND EFFICT MANAGEMENT

Visionary: This skill refer the assumption ability of a leader about the barriers comes in future. A leader must have clear idea about risks in future.

Passionate: A leader must always passionate. His way of doing work is always different from the traditional way.

Creative: Leaders are always creative. They are creative in thinking .

Flexible: A leader should always flexible. He is always adaptable with any working environment.

Inspiring: A leader should always inspire to others. He should have the motivation power to motivate his subordinate.

Innovative: Leaders are always innovative. They are innovative in their work.

Courageous: Leaders are courageous in their work. They are always taking risk removing the barriers and achieve their goals and objectives.

Imaginative: This skills refer the imagination ability of a leader about the working environment.

Experimental:. They are always doing experiment with new working environment.

Independent: Leaders are independent in their way of thinking.

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10.PERSONAL DEVELOPMENT PLAN

IDENTIFING NEED LEVEL

1

SKILLS/ KNOLEDGE/ PERSONAL CHARACTERSTICS

ABILITY

LEVEL

NEED

LEVEL

1

Self Management Skills

high

nil

2

Learning Skills

med

nil

3

Communication Skills

med

high

4

Information Literacy Skills

med

high

5

Team

Working

high

high

6

Critical Thinking Skills

high

nil

7

Information Technology Using Skills

low

high

8

Numeracy Skills

High

high

ACTION PLAN

1

SKILLS/ KNOLEDGE/ PERSONAL CHARACTERSTICS

TRANING ACTIVITY

DATE

FOR ACTION

2

Self Management Skills

-

-

3

Learning Skills

Short course on improving

Learning skills

1/01/2010

4

Communication Skills

Short course on effective communication

4/04/2010

5

Information Literacy Skills

Short course

on improving

literacy skill

4/08/2010

6

Team

Working

-

-

7

Critical Thinking Skills

-

-

8

Information Technology Using Skills

Diploma in computer application

1/12/2010

9

Numeracy Skills

-

-

12

11.SWOT ANALYSIS OF PLAN

STRENTH

WEAKNESS

Personal plan developed for improving those

Skills which are scored low in personal audit.

Separate training activities are set for separate

Low scored skill even they are medium or low scored.

In some skill some area are scored low. No training activities or recovery plans are include in personal plan.

OPPORTUNITY

THREAT

In this personal plan the learner is in continuous learning process. So he can make himself more punctual and increase the ability to get more pressure.

The time limit for training activities is very short and when one training will finished other will start. So may be the learner will learn less.

13 .EFFECTIVENESS OF LEARNING

1. Identify subject knowledge and understanding;

2 .Identify subject-specific skills, e.g., language skills, counselling skills;

3. Identify cognitive skills, intellectual skills such as an understanding of methodologies, synthesis, evaluation or ability in critical analysis;

4. Find out key skills that are readily transferable to employment in other contexts, such as written and oral communication, working within a team, problem solving, innumeracy and IT skills.