Developing integration through total quality supply chain management

Published: Last Edited:

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.


This paper points out that the quality management programmes made a solid relationship between customer and supplier. In my findings there are many dissenting factors which make a dynamic connection between the buyer and supplier. In early period price was the prevailing factor but it changed to non-price factors such as quality. Delivering goods on time or at the need is an important factor. For a smooth linkage between supplier and buyer, resources are not an obstacle but some other factors affected like product designing, financial information exchange, expertise etc...solely solution is adoption of responsive system. From my view point the customer and supplier keeps a natural relationship. Different tools or methods have been using to make the relation sophisticated. Some industries still keeps eye on traditional methods of quality management.. And here we try to give a broad vision about the concerned study by exploring the buyer-supplier behaviour through quality management deeply.


The concerned study is about how buyer-supplier keeps a healthy relation through a good quality management system. Co-makership is important tools which sharpen the kinship. It focuses on quality improvement programmes, problem sharing relation and implementing corrective steps against fire fighting methods (Bevan, 1987, p. 47). But a successful company instruct their employees at all levels about what skills and technologies required according to the variation in the chain system. It shows there is not a prescribed form for a good quality management system. It drives according to the change in the variation of supplier-buyer system (Hamel, 1989, p.133). Basically the relation becomes keener when the both of the parties get mutual benefits and they can develop a collaborative relation. Hence it results in a "... win-win relationship" for both parties (David N.Burt, 2003, p.79). Transactional, collaborative, and are alliance are the three important types of relationships. In the above study the author lights on these three relations. In addition, internal fact which reflects on reliability of whole system is that supply chain management system. In the above study the author digs out the core element which works as a fuel for the entire supply chain system.

  • Creation
  • Finance
  • Personnel
  • Supply
  • Conversation
  • Distribution

These are considered as main components of a supply management system. In every major companies supply management system is a heart which controls all the departments. According to the author the relation in supply management system is like a network system.The paper also indicates poor management execution may result in the failure for the total quality management. But it succeeded to come over the principles of quality management system. Customer focus is an important principle in which the company relay more on it. As we know customers the king of market, the company keeps an eye on customer needs and try to overcome their expectations. Leadership is a chain which strengthens the unity among the employees and helps to achieve the goals of the company. The paper outlines that the leaders in each head made a dominant change positively.The concerned study provides useful information in to the principles of quality management system and how it works out in supply management system.


As we know supply chain management plays an important role in whole business concern. It is the central body which links all departments in the network system. It creates integration between internal and external environments of business concern. Here we say, to create integration among supplier-customer a mechanism should be taken in place. Supply chain management is the origin from where it can arise. According to Kimberly, to maintain a good relation between customer and supplier, specific skills and attitudes are required for the supplier. He must be able work in all situations. And should have the capability to react against unpredictable and uncertainty things. Also he should be flexible and highly adoptive.The concerned paper finds out whether supplier-customer relationship is laid on whether transactional relationship or collaborative relation or alliance relationship, or which is more suited. Mutual benefits are the basic objective of all relations. Transactional are the basic level relations but collaborative are more adoptive. This type of relationship mainly lights on non commodity items. John L. Marriotti describes "collaboration is the new imperative" ("collaboration is the way to go", supply chain management Review, spring 1999 p. 75). It means collaborative is a non-avoidable element. Invention of new products and development of process is a big task for every industry because it requires continuity and certainty. For that demand is the key factor which makes everything to survive in the market. As we know customers are the king of market. So transactional relationship is not suited for the success of such industry. P.L. Carter explains both collaborative and alliance relationships need a better quality management which was not common in 1990s. For the outcome of new products value engineering and value analysis are major the factors which affects cost reductions. So suppliers need a long term relations, includes long term performance agreements which allows suppliers to reduce their cost.


The concerned study on customer-supplier relationship is quiet relevant. Both parties recognized that there is a supply relationship. The most advantageous thing is recognition of their relation (Carlisle and parker). It signifies there is shift toward the integration among them, which resulted in joint product development, action on quality improvement, open statements of co-operation and partnership and access to internal organisations. A well quality management system should contain a well clear mission and good set of objectives (A.T. Kerney). And there should be a simultaneous development in both which was a rare incident study in the above study or we fail to see in our major part of our study. One of the case points out, the decree from the senior management with in their management made a good momentum among the customer-supplier relation. This is because the decree was made quickly and it was more visible. The above study also realised there is a prescribed form for a good quality management system, it consists of a defined group of people, a leader, a set of objectives and targets, allocation of resource and a developing culture specific to the group. It is said that there should be some other characters which makes the relation more efficient like trust, interdependence and honesty. In one of the case, quality made really a good impact on identical customer, supplier and supplier's supplier. But some case shows organisation and suppliers not leading a good relation because of behavioural change from the side of organisation, following a bureaucratic pattern even with their suppliers.From my view point relationships cannot be followed theoretically; further tools should be adopted to make it more practical, joint meetings which tend to be free-form. Quality management system plays a vital role in the whole system. To begin a relation is not tough job but to make it continuity and long lasting is difficult. Tools like two-way communication system, suppliers should be responsible to supply management's needs and clear product specification as well should be adopted. To make total quality management, internal quality system among the employees should be well trained and it should contain all the components of total quality.


The methodology followed by the concerned research is interview with selection of eight different suppliers in the telecommunications and electronic industries. But the author fails to select the suppliers from automobile industries also suppliers engaged in commercial activities. If the sample of the subject is selected from different sectors we may get a deep view and different views from a wide range of supplier-customer relationship. The main point is the subject is selected from just eight clients which not make a full view to the research conducted.The direct interview method could be followed in order to make a clear picture of scenario. The concerned study follows a questionnaire method. The sorting, grouping is done efficiently in order to come to the conclusion. The face to face questioner helps to fill the forms completely. But this method is sufficient to get clear information from all departments. A random selection could be adopted to select the clients. Different departments may have different perspective, though supply chain management links a big network, all departments plays ridiculous role to keep the relation healthy. So the selection of clients should be representative of all departments. Chatting with the clients will also be more helpful. In short primary data collection method could be the key factor for the well vision for the success of the research. A pre-planned questionnaire could be prepared in which the author can include necessary questions for the information required. Also questions can be sent by post to the clients in which clients get enough time to provide their opinions widely.This quantitative and qualitative method helped to assure data quality and the concerned study is a small study, even though it has certain limitations it helped to find conclusions.


Despite of having a good customer- supplier relationship, the whole system fails to reckon to gauge the relationship, though there is a continues improvement in both . but there is still some questions arrives among them that is who spread quality in the organisation and who sets the target in the departments and what are the implementation process to be taken place, who measures progress internally and what are the philosophical basis for the good quality management. Since the sample and subject in the study was explanatory and gathered it from a mere number of clients in a telecommunication and electronic industries. If the concerned data is collected from different parts of the world it would be a clear picture. The concerned study has another limitation it shows only a narrow relationship with as it conducted by using only descript to you techniques. This concerned paper on the supplier customer relationship through a quality management finally says even though but internally they keep transformational relationship. The research paper lacks a deep study on the areas such as a quality management system in all the departments.The future research can be conducted by the adoption of different structural modelling techniques to know about how superior management implements TQM system in whole organisation. Also study can be conducted in different sectors such as automobile industry, commercial supplier relation in different part of the world.


When we consider the overall quality of the research is very relevant. Developing integration through total quality supply chain management is very interesting. And there is an important fact should be noted that although customer- supplier relationship is dynamic but supplier is the important character in which have more perceptions. And supplier is the always influenced to more a grater or a lesser extent and supplier is still "aiming please", even though it is a joined quality improvement activity. One of the key factors to spread quality management system is that to get integration among them.