Develop And Communicate Organisational Purpose Direction And Values Business Essay


The sistema company is one of the best manufacturer company which making plastic product for different purpose. Its quality is good and affordable for everyone. Sistema is a remarkable achievement. To build a product line from a garage in New Zealand. After 20 years later sistema exported to 39 countries around the world and sistema have millions of customers in world wide. Managing director Brendan is proud of his success and that of his team at their state of art 200,000 sq foot factory in New Zealand. The name of sistema means is system in Italian.

Products- now sistema working on a number of new items a drink bottle and as well as some new togo items. Sistema manufacturers of children's plastic lunch boxes, drink bottles, sport bottles, klip it, microwave, lunch plus, and more.

Freezer Safe Freezer Safe Freezer Safe

Marketing- the group's goal of consistently delivering superior shareholder value is by a dual strategy of enhancing the return on invested the existing portfolio of the spare cash proceeds into new investments. Sistema's 2011 market was 65 million of which 50 million was international sales. The company made its food storage product the idea of a two litre container cut in half and quarters and horizontally and vertically. With the help of range of products now sistema is in a number one position.

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Competitors- in new Zealand market there is no competitors of sistema company but across the world there are some companies which are given blow:-

Alfa group consortium, OAO Gazprom and OAO LUKOIL.

Identify the internal and external environmental factors contributing to organisational identity and purpose.

Answer- there is a lot of factors that affect to Sistema Company (manufacturer). That factor is divided into internal factors and external factors. These factor are plays a vital role to gets organisational objectives.

Internal factors of sistema are given below:-

Availability and quality of workforce

Capacity of equipment

Financial capacity

Engineering ability

Costs of production

External factors are-



Delivery and reaction times

Cost changes



From your analysis determine the current identity and purpose of the organisation.

Availability and quality of workforce is a process designed to integrate the human resources response to a sistema strategic plan.

Sistema has a a strategy for the allocation of resources in a manner that will allow the company to get its goals. manager prepare a framework for the sistema company orderly growth and progress. The owner of sistema company making business decisions to get better result. effectiveness by integrating the sistema

mission, strategic plan, budget, technology, and human resource needs. Sistema is a software tool for the implementation of en iso. Sistema stands for safety integrity software tool which sistema use in machines. The data can be input manually or automatically by using a manufacturer's sistema data library. Sistema have 40 manhines and 300 workers and they are divied into different sections. Sistema have many engineer who make the die for the manchines. sistema have a lots of customers in worldwide. Sistema supplies their product time by time thats why reactions of buyer is good. Sistema product is not much expencive because they keep product cost according to customers demands.

Conduct some qualitative analysis of your organisation and provide the current organisational position that would potentially allow future directions to be considered.

Describe your organization's current core business and based on the result of your analysis, analyses the organization ability to undertake expansion using the following strategies:

Diversification- diversification is a form of corporate strategy for a company. With the help Diversification Strategy sistema Company can occur either at the business unit level. This strategy is good for sistema company because with this sistema increase in profitability through greater sales volume from new products and new markets. It is most likely to expand into a new segment of an industry that the business is already in. sistema also use this strategy to increase in their profit, market and new products.

Horizontal integration- horizontal integration describes a type of ownership and control. This strategy used by a business to sell a product in markets. Horizontal integration in marketing is much more common than vertical integration in production. I have one e.g. if sistema company merging with other plastic company. In this case both the companies are in the same stage of production and also in the same profit.t this process is known as a takeover.

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Vertical integration- vertical integration describes a style of management control. Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. Contrary to horizontal integration, which is a consolidation of many firms that handle the same part of the production process, vertical integration is typified by one firm engaged in different parts of production. There are three varieties: backward vertical integration, forward vertical integration, and balanced vertical integration.

Expansion- when a product becomes so popular competitor steal it and manufacturers can't keep up with demand, expanding the product reach scope and audience makes economic sense.

Identify the organization's current behavioral norms or standards in the least five of the areas listed below.

Ethical norms- Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness. There is not one consistent set of standards that all companies follow, but each company has the right to develop the standards that are meaningful for their organization. Ethical standards are not always easily enforceable, as they are frequently vaguely defined and somewhat open to interpretation ("Men and women should be treated equally or Treat the customer with respect and kindness. Others can be more specific, such as "Do not share the customer's private information with anyone outside of the company.

Customer service- Customer service is the provision of service to customers before, during and after a purchase. Customer service is a series of activities designed to enhance the level of customer satisfaction that is, the feeling that a product or service has met the customer expectation. Its importance varies by products, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame. Retail stores often have a desk or counter devoted to dealing with returns, exchanges and complaints, or will perform related functions at the point of sale; the perceived success of such interactions being dependent on employees "who can adjust themselves to the personality of the guest. An overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. A customer service experience can change the entire perception a customer has of the organization.

Quality standards- The operational techniques and the activities that sustain the quality of a product or service in order to satisfy given requirements. It consists of quality planning, data collection, data analysis, and implementation, and is applicable to all phases of the product life cycle: design, development, manufacturing, delivery and installation, and operation and maintenance.

Social responsibility- Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. A trade-off always exists between economic development, in the material sense, and the welfare of the society and environment. Social responsibility means sustaining the equilibrium between the two. It pertains not only to business organizations but also to everyone whose any action impacts the environment. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.

Environmental protection- Because of their impact on the environment, businesses has an obligation to try to mitigate the effects of their activities in an effort to protect the land and water resources. Many businesses act voluntarily to reduce their environmental impact. Industries that use or produce hazardous waste are mandated by law to regulate their businesses. In any case, reducing their environmental impact is a sensible approach to business that can have many benefits.

Identify your organizations:

The philosophy, beliefs and values of Sistema Company used to indicate the type of conduct:

Required by employees when carrying out operations of the organization that customers can expect from the company.

The sistema current philosophy beliefs and values often cover the following area:

Compliance with legislation

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