Corporate Social Responsibility Organizations And Cultures Business Essay

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This paper discusses the corporate social responsibility which is necessary to gain the trust of the audience and also of products and services to offer thereby serving the community where development and progress is of first priority. Such social responsibility should be an essential part of strategic planning for all companies, domestic and multinational, to meet the objective of contributing to the development and progress of the community where they are located.

INTRODUCTION

There is much talk in recent times of corporate social responsibility, being that this is a recent development, it is true that only in recent decades has experienced an important surge in a company's strategy importance and that comes with the fact that current theory states that companies are free to do anything that increases its value regardless of the other participants of the community. This has much to do with Friedman, who ensures that the only social responsibility of business firms is to maximize profits [1] . This leads to a world where large corporations focus entirely in profits, forgetting the responsibility as a legal person to society. On this concept of corporate social responsibility is discussed in the next research, considering that this responsibility should be a strategy in which companies base their actions in today's globalized world.

LITERATURE REVIEW

Regarding social responsibility there is much literature, so we chose to use this documents in which social responsibility is viewed in the light of the company's strategic planning, to respond to this question: Should be social responsibility part of the business strategy?

METHODOLOGY

The methodology is based on exploring previous studies on corporate social responsibility such as:

Esben Rahbek Pedersen, Peter Neergaard, (2009) "What matters to managers?: The what's, whys, and how's of corporate social responsibility in a multinational corporation", Management Decision, Vol. 47 Iss: 8, pp.1261 - 1280

Lance Moir, (2001) "What do we mean by corporate social responsibility?", Corporate Governance, Vol. 1 Iss: 2, pp.16 - 22

Jeremy Galbreath, (2009) "Building corporate social responsibility into strategy", European Business Review, Vol. 21 Iss: 2, pp.109 - 127

Som Sekhar Bhattacharyya, (2010) "Exploring the concept of strategic corporate social responsibility for an integrated perspective", European Business Review, Vol. 22 Iss: 1, pp.82 - 101

CORPORATE SOCIAL RESPONSIBILITY

The social responsibility of all, people, governments and institutions should be consequent with their actions to the extent that they affect either positively or negatively to the surrounding environment.

This responsibility is not just to avoid problems such as fraud, corrupt actions and positions where companies only seek profits without looking whether or not they produce benefits to people and the environment, widely damaged by human activity in its quest to transform the nature, then social responsibility is nothing more than the organization's ethical commitment to society and therefore should be seen as building shared value.

Many believe that corporate social responsibility is given in grants, aid to poor people, or in support of sporting events or groups but this is not so, social responsibility goes beyond that and must use all the instruments and tools used in the company for its work including advertising and communication to bring together a number of statements that are consumers, NGOs, workers and all that makes up society. So Says Galbreath

"As strategy is concerned with understanding and addressing issues that impact on a firm's ability to achieve its mission, so that products/services can be produced to meet the needs of the markets it serves through effective resource configuration, in order to build and sustain competitive advantage, considering CSR in light of these dimensions offers a means to systematically explore ways in which social responsibilities can be built into strategy"

The company must then open mind to changes that occur and help discern the importance of a commitment by all to make a better world because every company should seek progress and development of the community to which it belongs. It is given by the need for society to regain confidence in the companies and to do so responsibility must always be a part of strategic planning.

The production will be done under the principles of efficiency and accountability

Moral connotation

Transparency in actions

But the essence of this social responsibility no doubt has to do with the aim of making society where the company is settled to develop an equitable way to provide everyone the ability to progress and achieve a life of wellness. But there are also national and international companies that occupy an important place in the world of business helping other communities with their applied CSR. According to Som Sekhar Bhattacharyya "Such CSR activities when undertaken properly help to develop a firm's relevant and important input infrastructural factor settings. This helps in competing better, because of superior competitive context. Thus, CSR activities can contribute towards a firm's internal and or external activities" [2] 

But it is not just about developing strategies with human groups but also respect the environment trying not to spend more than the needed resources. This means that social responsibility should be given from the very moment when you think about the mission and vision of the company, seeking not only the development and progress of the community but also where the company has influence.

"Thus, as mentioned earlier any organizational activity to be strategic should help the firm towards achieving its "mission" and "vision." Focus of any strategic activity should be central to the firm. This is also true for a firm CSR activity. Firm CSR activity which is strategic should be "Central" to the firm. Thus, the "Focus Screen" (second screen) lets pass those CSR initiatives that help in attaining the organizational "mission" and "vision" (that is the strategic CSR initiatives) and stops those CSR activities that do not help in the cause of securing the "mission" and "vision" [3] 

Finally we must consider that after establishing a social responsibility program is necessary to evaluate needs and skills always looking to meet the standards and it is essential taking into account the social balance as an instrument to measure and evaluate the results of the implementation of corporate social policy. It is essential that corporate social responsibility work in three dimensions: economic, social and environmental. It is important to consider that any person or company should be aware or rather be aware of that being within a society must necessarily imply working for it, have a consciousness that leads them to recognize that they may be part of the problem, but may also be part of the solution. Speaking of social consciousness in the part where all is aimed at companies, the ability to exercise good corporate governance goes through the different stages of enterprise performance. Debroy and Khan say "Thus, the market of socio-economic inclusiveness and environmentally friendly/sensitive domain has been a source of new product-market opportunities for business with strategic connotations" [4] 

The corporate social responsibility is about:

Products: The managers participating in the survey often link the concept of responsibility with the provision of environmental-friendly products. More specifically, the respondents consider the manufacturing and sales of sustainable and in particular energy-efficient products as one of the company's key responsibilities toward society.

People: The concern for the employees is also seen as an important priority. Providing a safe workplace and treating people fairly are some of the recurrent issues mentioned by the managers in the surveys.

Communities: The managers also highlight the importance of being a valued member of the local communities in which the company operates. The concern for the local communities mainly falls into the reduction of negative environmental impacts from the production.

In short, the concept of Corporate Social Responsibility correspond with a comprehensive view of society and development meaning that economic growth and productivity, are associated with improvements in quality of life of people and the observance of democratic political institutions and guaranteeing the freedom and rights of persons. But be clear that this responsibility would only be apparent if it's not accompanied by autonomy. This involves the recapture by the human individuals and communities of the control of their production activities of daily life and public decisions.

CONCLUSIONS

It was thought that the responsibility of the company was simply making money but now is looking much more than that, so all companies should adopt corporate policies that have to direct its action to go beyond the production which must be clean and be based on sustainable development.

Companies must therefore open mind to changes that give and help discern the importance of a commitment for a better world order.

A company's strategic planning should include actions and policies that help to spread social elements of useful content for the people, and should also contribute to the task of education which corresponds to a social actor with a wide impact.

Every company should seek progress and development of the community it belongs.

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