Corporate social responsibility generates benificial corporate image

Published:

This essay has been submitted by a student. This is not an example of the work written by our professional essay writers.

Nowadays, corporate social responsibility is becoming more necessary than in the operation of businesses. The benefits gained from the resources of the community require them to have certain responsibilities to their society's status as a citizen. Corporate social responsibility is the commitment of enterprises through business activities by behaving ethically and contributes to economic development while improving the quality of life of the workforce and their families as well as local community and society in general. Enterprise is not merely a profit organization, but also need to become part of the community. They not only promote the interests of the shareholders but also to the interests of all stakeholders.

Corporate social responsibility also relies on a number of factors are important cooperation: the cooperation between several organizations including government, businesses, social organizations, institutes and universities, to create respect to the living environment (social respect, the natural environment, respect for legal use of employees, customers respect, etc... ), from that it can enhance the position and reputation of the business.

Corporate social responsibility related to any policies of business and responsibilities of the business for shareholders, including the issues of investment regulations and technical operations and transactions in general. Moreover, along with the growing unrest in the industrial market and international trade, combined with the ongoing political issues happening around the world and other outside pressures are weighing on businesses, corporate social responsibility is rapidly becoming an indispensable factor in many organizations today.

Nghe

2

THE ROLE OF INTERNATIONAL MULTILATERAL ORGANIZATION

Nowadays, businesses not only to dispute a competitive advantage, reap the profits, but also to create confidence for consumers through the implementation of social responsibility. Consumer is not only pay attention to the quality and price of goods but also pay more attention to the effects of production on the environment. Therefore, to enhance further corporate social responsibility is seen as essential requirements to ensure the sustainable development of the economy. Corporate social responsibility is an inevitable trend and global. Implementation of corporate social responsibility is to increase competitiveness and international integration.

Beside that, for the business, it helps to increase productivity, efficiency and profitability, improve competitiveness and promoting sustainable development. Moreover, it also has a very important role to promote enterprises to increasing the national standards as well as international labor conditions, food safety, sanitation, community support. For workers, corporate social responsibility will better ensure the rights and dignity of workers, ensuring employment and income growth, ensuring social security, helping employees improve their educated and professional. In my opinion, I think the implementation of social responsibility is not only obligations but also to ensure that the interests of enterprises to build prestigious brands in the community. Therefore, enterprises should consider the implementation of corporate social responsibility as a lever and a driving force for its development.

As we know that companies in developing countries contribute a lot to society such as money and environmental protection, ensuring benefits for employers and educational issues for society. Therefore, consumers believe in the company and they purchase products or work enthusiastically for the company in order to help the company was growing stronger and more sustainable. There are many large corporations have done well in corporate social responsibility as Microsoft, Ford, IBM, Toyota and Coke. All these companies have succeeded because the support of consumers. These enterprises not only have better quality of products, reasonable price and people found that those companies that actually contribute to society's benefits. For example, Ford created the Ford Foundation to support cultural conservation issues, environmental protection, supporting for students. This fund also has sponsored many activities in Vietnam. Another example, like billionaire Bill Gates and his wife founded the Bill and Melinda Gates Foundation funds which is called BMGF in order to support the reduction of the HIV / AIDS in African countries. In Vietnam, BMGF is sponsoring the expansion project "Enhancing the ability to use computers and public Internet access in Vietnam" in the framework of the Global Libraries

3

initiative funded by the BMGF. BMGF funds aided approximately 33.6 million, of which about 3.75 millions by the Microsoft software is committed to funding in kind. In addition, End of June 2010 in Armonk - New York, IBM has announced figures within the past 5 years, this group has contributed more than 10 million hours of volunteer work in communities around the world. They have been involved in volunteer activities through an initiative called "On Demand Community". Through this initiative, members of the community have access to many diverse resources, such as technology training program for preschool teachers, basic information on web design and operations from IBM employees contributed more than 10 million hours of volunteer activities on more than 70 countries. Since the Community Initiatives Demand was initiated, more than 150,000 over 10 million hours of volunteer since the program began Demand Community, the IBM employee volunteers have contributed at least $ 250 million and 36.1 million dollars with volunteer groups through annual contributions through Charitable Campaign of IBM employees and $ 180 million charitable contributions to the community by the IBM corporation.

Nghe

Đọc ngữ âm

 

Từ điển - Xem từ điển chi tiết

Nghe

Đọc ngữ âm

 

Từ điển - Xem từ điển chi tiết

In order to maintain the effectiveness of corporate social responsibility activities in the difficult economic situation is a difficult problem. Even Intel Corporation or Coca-Cola also had to face many difficulties, but they overcame it with the effective strategic that suitable with the actual situation. For example, Intel Corporation has developed the Intel Education programs in many countries around the world, and Coca-Cola has launched a nutrition drink to help local children against ischemic syndrome due to iron deficiency in the Philippines. As the result, the rate was reduced to 40,1%. So, how have they done to achieve those results? Firstly, they look for partners to implement the program, both implementing partners and financial partners. NGOs are the ideal partner to allow the program to be widespread and activities of the program to be expanded. Financial partners help to share the financial problems of implementing programs and ensuring the effective. Besides that, Intel Corporation has been used up the time to develop research as well as the value from the relationships with stakeholders, such as the understanding of stakeholder involved in the NGOs or other partners. Secondly, they focus on the impact and resolve the social problems. For example, Coca Cola has been successful by being aware of community problems is that over 50% of children in developing countries affected by iron deficiency anemia, and products of the Coca-Cola NutriJuice only serve to reduce the incidence of anemia for the children and it was not been used for their commercial purposes. Thirdly, they look for the support from government policy and supporting implementation. Intel chooses the education and Coca Cola select anemia due to iron deficiency; it is one of the issues which to be paid much attention from the government and stakeholders. Therefore, Intel has succeeded in communicating with government to develop technological programs for farmers in the production process and agricultural product management for farmers and Coca Cola has succeeded in engaging

4

the support of local government and schools in implementing programs in order to distribute nutrient juice for students.

There are several multilateral organizations:

International Finance Corporation (IFC)

Organization for Economic Cooperation and Development (OECD)

OPEC Fund for International Development

Organization of American States

Pan American Health Organization (PAHO)

United States Agency for International Development (USAID)

United Nations Economic and Social Commssion for Western Asia (ESCWA)

THE ROLE OF MEDIA

Nghe

Đọc ngữ âm

Từ điển - Xem từ điển chi tiết

giới từ

mắc nợ

Đọc ngữ âm

Từ điển - Xem từ điển chi tiết

Media has become necessary and play very important role in business today. It can help businesses access to the community more easily and convenient. Because, if the organization can not communicate candidly and openly to the community, they can lose credibility in the market and be able to lose the financial cause by the loss of loyal customers and suffer many other consequences may occur. In fact there are many businesses closeed down and causing the unemployment problems in the local and region. This situation has happened in many countries around the world. So, when media and CSR have been done well, the community can believe in the organization. After that, the organization can create the stable reputation in the market.

Nghe

Đọc ngữ âm

 

Từ điển - Xem từ điển chi tiết

danh từ

gian nan

khó khăn

khó

Benefits of CSR in business operations:

Success in business may measure by the impact that they create for social needs. Businesses look for solutions in order to change social situation to the better way and vice versa. So, the enterprise will have the good conditions for sustainable development. Long term benefits of CSR is mainly for the business as improved relations at work, reduce accidents, reduce the rate of employee severance, increased labor productivity. In addition, CSR will also help business to improve the reputation of the business relationship with customers, partners and creating a competitive advantage in the market.

Nghe

Đọc ngữ âm

 

Từ điển - Xem từ điển chi tiết

danh từ

gian nan

khó khăn

khó

Đọc ngữ âm

5

In my opinion: Social responsibility of enterprises covers many issues. Firstly, businesses must ensure their activities do not cause the problem to the environment. Secondly, enterprises have to concern about their employees. Thirdly, to provide good quality product which do not harm the health of consumers. Fourthly, business also need contribute the profit in order to aid the community.

In conclusion:

The multilateral organization and media play a very important role nowadays. It can help business increase brand value and reputation significantly and help businesses increase sales, attract partners, investors, and employees. The implementation of social responsibility of business will bring mutual benefits for employees, customers, partners and communities. These are the components crucial to the survival and development of all businesses. In addition, when the business have done well corporate social responsibility, businesses will receive the support of loyal and enthusiastic employees, customers and other stakeholders. This is the most successful basic condition of all success. Beside that, media is also necessary because it helps businesses access to the community more easily and effective.

7 Nghe

Đọc ngữ âm

Từ điển - Xem từ điển chi tiết

danh từ

gian nan

khó khăn

khó

Từ điển - Xem từ điển chi tiết

danh từ

gian nan

khó khăn

khó

Nghe

Đọc ngữ âm

Từ điển - Xem từ điển chi tiết

Writing Services

Essay Writing
Service

Find out how the very best essay writing service can help you accomplish more and achieve higher marks today.

Assignment Writing Service

From complicated assignments to tricky tasks, our experts can tackle virtually any question thrown at them.

Dissertation Writing Service

A dissertation (also known as a thesis or research project) is probably the most important piece of work for any student! From full dissertations to individual chapters, we’re on hand to support you.

Coursework Writing Service

Our expert qualified writers can help you get your coursework right first time, every time.

Dissertation Proposal Service

The first step to completing a dissertation is to create a proposal that talks about what you wish to do. Our experts can design suitable methodologies - perfect to help you get started with a dissertation.

Report Writing
Service

Reports for any audience. Perfectly structured, professionally written, and tailored to suit your exact requirements.

Essay Skeleton Answer Service

If you’re just looking for some help to get started on an essay, our outline service provides you with a perfect essay plan.

Marking & Proofreading Service

Not sure if your work is hitting the mark? Struggling to get feedback from your lecturer? Our premium marking service was created just for you - get the feedback you deserve now.

Exam Revision
Service

Exams can be one of the most stressful experiences you’ll ever have! Revision is key, and we’re here to help. With custom created revision notes and exam answers, you’ll never feel underprepared again.