Corporate Responsibility And Sustainability Business Essay

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Coca cola is an example of multinational company that has defined certain ethical practices, not only in its code of conduct and corporate ethics, but also in many of the support programs and leading social responsibility.

They have established standards of corporate governance and ethics. They review their systems to ensure they achieve international best practices in terms of transparency and accountability. The foundation of their approach to corporate governance is laid out in their Corporate Governance Guidelines and in the charters of their Board of Directors' committees.

They have a section of Ethics & Compliance which the core of the ethics and compliance program at The Coca-Cola Company is their Code of Business Conduct. The Code guides their business conduct, requiring honesty and integrity in all matters. All of their associates and directors are required to read and understand the Code and follow its precepts in the workplace and larger community.

Their Ethics & Compliance Office has operational responsibility for education, consultation, monitoring and assessment related to the Code of Business Conduct and compliance issues. Associates worldwide receive a variety of ethics and compliance training courses administered by the Ethics & Compliance Office. They regularly monitor and audit their business to ensure compliance with the Code and the law. They also maintain a consistent set of best-in-class standards around the world that govern how they investigate and handle Code issues.

Coca cola company offer online training to all associates with Company-provided computers discussing topics related to ethics and compliance, including their Anti-Bribery Policy. All newly hired associates receive the training upon hire and all others receive the training at least once every three years. In 2010, approximately 22,000 employees (management and non-management) certified their compliance with the Code of Business Conduct and the Company's anti-bribery requirements. In addition to a number of optional training courses on various topics, associates are requested to participate in ethics training on an annual basis, resulting in an average of 60 minutes of ethics training per associate per year.

Coca Cola's associates, bottling partners, suppliers, customers and consumers can ask questions about their Code and other ethics and compliance issues, or report potential violations, through EthicsLine, a global Web and telephone information and reporting service. Telephone calls are toll-free, and EthicsLine is available 24 hours a day, seven days a week, with translators available. [1] 

Because it is everyone's responsibility to help prevent these activities, Coca-Cola Company has created the Ethics and Compliance Hotline - 800 437-0054. An independent company administers this program and provides an anonymous reporting service 24 hours a day, seven days a week. Unethical behavior can also be reported anonymously online through the link below.

Corporate Responsibility & Sustainability

One phrase of Coca-Cola Company about corporate Responsibility and sustainability is: "We will deliver for today, growing a low-carbon, zero waste business, and inspire change for a more sustainable tomorrow."

They not only care about producing one of the best and most desired products by consumers but also take care of environmental issues and try to take action to reduce it to adversely affect the environment. For that, Coca-Cola Company has clear objectives focus. Those listed below.

Their focus

Energy and climate change

Sustainable packing and recycling

Water Stewardship

Product portfolio


Active Healthy Living


It's important to say that to accomplish their goals Coca Cola have focused on reducing carbon emissions from their own operations. Their new strategy will require examining their business in a more rigorous way and reducing emissions at six key stages - ingredients, packaging, manufacturing, distribution, refrigeration and recycling. 

One of the actions taking bye Coca Cola is collecting and sorting. The objective is to reduce the amount of packaging sent to landfill, they're investing and working with others to develop recovery infrastructure and boost recovery rates. In particular, they want to work with policymakers and regulators to improve household recycling programs and make them simple to understand and use. They remain committed to ensuring a higher recycling target for the industry and to playing their part in achieving it.

They say they want to be a good corporate citizen, engaging with local partners, developing programs that address the community's needs and encouraging their employees to be actively involved.

About workforce

And related to the workforce commitment, their goal is: they will attract, develop and retain a highly talented and diverse workforce within a safe and healthy workplace, to foster a winning and inclusive culture. Within their workplace, they focus on three priorities: Fostering a diverse and inclusive culture; Working towards world-class safety status in our manufacturing and sales operations; and developing a wellbeing program to encourage our employees to live positively

They are aware that they need to foster a culture in which their people feel respected and can perform at their best and which attracts the best people to work with them.

Coca Cola Company thinks that diversity is the mix of visible and invisible differences including differences in gender, age, ethnicity, nationality, physical and mental abilities, sexual orientation, religion, education, and thoughts. They aim to create a diverse and inclusive workplace, in which everyone feels they belong and can make a contribution. 

It's important for them that the inclusive values of their brands are reflected in the way they treat people, and they aim to attract, develop and retain a workforce that reflects the diversity of the communities in which they operate. Their diverse and inclusive culture helps them better engage their employees, understand and serve their customers, strengthen their employer brand and generate creative ideas. They achieve this through ensuring fairness, fostering inclusion and promoting equal opportunities.  [2] 

Besides all the above, on how Coca Cola includes ethics in its value chain internationalized, also joined philanthropic, health related and marketing related actions performed. Some of them are:


• Launched program called "Education on Wheels"

• Started American Indian College Education Fund


• HIV/AIDS awareness campaigns in Africa


• Relationship marketing with stakeholders

After analyzing and deepen many aspects of international value chain of Coca Cola, we can realize that this company is very committed to ethics. Ethics from the moment they obtain the material, ethical production process, ethics in terms of choice and how to treat their employees, ethics with consume, ethics in community laws, ethics with civil society, ethics to the environment and climate issues, ethical commitment to the disadvantaged social and philanthropic programs.

Coca Cola is and has been one of the world's successful companies in the market that goes. For this reason, they cannot put aside ethical practices within the business. Coca Cola is aware of the importance of ethics for business success and to continue to grow, expand and maintain its position as market leader. Moreover, Coca Cola knows that with the internationalization of the value chain should be more careful in solving the best possible ethical dilemmas. A bad decision could mean the ruin of the company.

From now on, we know and we trust that Coca Cola will continue to take an active part in being a major player in business ethics. It is an example for many companies that have not yet started on the road to be ethically responsible.

Conclusion: development is the name of ethics in the international Scenario

I found an idea for an article for the conclusion. It was called: development is the name of globalization ethics. And I though this is exactly what is has supposed to do. But I transformed into: development is the name of the ethics in the international scenario.

It is the complexity and involvedness of internationalization trends that make it necessary to establish a concise concept that could take into account all the economic and non-economic aspects of globalization. For that, development is the proper notion to measure ethics in this reality. Specially, taking care about the growth in human and social capital, and as overall sustainability.

"The first step is to recognize that globalization is not something mechanical but the result of human action translated into behaviors by interested parties (businesses, governments, institutions, consumers, etc.) and which originate from freedom (Caselli 1994). Trading, entering into economic as well as cultural relations, is a human need born from the quest for satisfaction (the satisfaction of a need), for recognition ('others' bear something which interests me, he exists 'for me') and for communication. There is certainly potential for conflict of interest between trading parties, but without some mutual trust there would be no trade (Beretta-Maggioni-Senn 1998). In this sense, trade is a relation entailing cooperation and rivalry, and it is always possible 'to do more' and achieve results that maximize mutual satisfaction. Accordingly, one realizes that ethics is not juxtaposed onto trade at a later stage; it is the element that makes it possible, that makes it a genuine exchange, in the sense of communication, the recognition of others and their dignity, reciprocal trust and honesty. We are dealing with 'sacred' virtues that by their very existence differentiate trade and internationalization/globalization from robbery.

The market, but more generally the various internationalization environment elements, is the result of a human social construct with defined fundamental rules that govern economic actions and must be recognized by people. It is a cultural institution similar to the social anthropological concept. This form of social construct is especially evident with respect to the more complex aspects of globalization. For instance, choosing a joint venture as the basis of an undertaking implies diverse dynamic relations (with governments, potential partners, consumers and so on), which make every transaction unique.

The idea of justice as not being merely distributive has roots in this framework. Consequently, resources are seen as just one data element and the matter is played out in an attempt to gain an increasingly large 'slice of cake'. It is clear that the true challenge lies in the creation of wealth in the service of a vision that views people and their needs as its focal point. Therefore, the time of struggles against unfair trade has come to an end - the era of concerted action for development has started." [3] 

In conclusion, it is important to know the advantages and disadvantages of globalization/ internationalization to accept and recognize them. Each group involved in the value chain of a company has its own objectives and interests. The important thing is to align those objectives with the company as a whole, without harming others. Is the idea of ​​justice, the idea of total wellness. It is important to meet the individual needs, but companies must be aware of the need for ethics in the international business world.

Not just enough to let companies expand their production systems and settle in other countries, it is important to do so responsibly. To undertake to do so under the laws of each place, under its code of business ethics, addressing the needs of the community and civil society. It is important that companies are not only spectators of the internationalization of the value chain; they must be active stakeholders in achieving its objectives without forgetting to act ethically responsible.