Analysis Two Workplaces Dolce Vita Nanshan Golf Club Business Essay


Analysis of Two workplaces


According to New Zealand tourism guide online, "when it comes to cafes in New Zealand you are spoilt for choice. Not only in the major cities, but you are also likely to find an excellent selection in the quieter rural towns too." ("Café Culture in New Zealand", n.d.) It is proved that there are numerous café shops spread in this country. The business related to café has been thriving.

The author volunteered as a waitress for a month in a cafe shop on Great North Road in Auckland. Chances were given to analyse some issues in this area. Compared with the workplace in China the author once experienced in, there are several similarities and differences. This essay will talk about four issues-marketing, organizational culture, changes and humour in the two workplaces. The comparison and contrast between them will be given.

NZ workplace: Dolce Vita

Issue one: marketing strategy

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The intention of marketing strategy is to place the company in the appropriate position relative to competitors and thus to gain competitive advantage. (Blythe, 2006) There is no doubt that a good plan is necessary. It ensures half of the success if it can't entirely decide the result. Four mainly marketing strategies in Dolce Vita are as following:

Safe and healthy food This is the fundamental one. Food service in NZ is diversifying, because it is influenced by the multicultural society. But the high standard requirement of safe food never changes. If there is a big B or C written in the certificate of safe food for the premises, the customers will think about making another choice.

Fresh food For one thing, the freshest products made are healthier. It is in the interests of food hygiene. For another thing, the tastes and textures are affected, to a certain extent, by whether the ingredients are fresh or not. That's why experienced chefs choose ingredients in a strict way.

Reasonable price Price is not the only aspect of the marketing mix that generates income but also part of the promotion mix and helps in establishing brand values. (Blythe, 2006) There are several ways to avoid pricing the products out of the market:

To do an extensive research. The consumption level in different areas is varied. For example, the price of the same kind products is almost 30% higher in Auckland city than that in Pt Chevalier. The factors like the customer groups and the rent for food premises should be taken into consideration.

To find out the average price in the similar shops around in the same area. In general, buyers are not willing to pay more for one seller's products which are homogeneous compared to other sellers.

To cover the cost. The price should be charged neither too high nor less than the cost.

Communication with customers This is the most direct way to realise the disadvantages. The customer is the king, so their advice needs to be carefully listened to. Though everyone has his or her own evaluation, two thoughts are always more than one. Maybe not all the suggestions are useful, but they may bring inspiration for a new dessert.

Issue two: organizational culture

The culture of an organization is embedded in and expressed by habits of communication. (Cheney, Christensen, Zorn, and Ganes, 2004) Even by attending a meeting in an organization you can learn about its culture. The people's dress style, the way they make comments and the language they use are all clues to the organizational culture.

In this workplace, staff members are given freedom to express their ideas. They work as a team, and everyone has his or her own duty. When a meeting is held, the manager always spares 5 or 10 minutes to ask his staff for suggestions. If problems are brought up, they discuss together and the manager makes the last decision which satisfies most people.

The news in NZ Herald said, "A multi-university study of 1728 education, health, hospitality and travel sector workers found nearly one in five had been bullied at work. A further 75 per cent of employees said they had suffered workplace stress at some point." (Vaimoana, 2010) However, there are no any bureaucratic procedures in this workplace. People here feel quite pleased to work together like a big family.

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Cafe shops are places to enjoy the leisure. Customs would like to read newspapers and listen to music during the coffee time. To some extent, the name of this shop Dolce Vita, which means the sweet life in Italian, implicates the cultural atmosphere. Even the person with sorrowful eyes will be influenced by the warm smiles.

Issue three: changes in the workplace

One successful cafe shop impresses customers at the first sight. That means the externals must be attractive. The manager recently has made a plan to change the logo and work environment. The new name The Boost Stop sounds more dynamic.

Some employers don't agree to change the shop style. But others are hopeful to meet the challenge, and of the opinion that new environment will bring freshness and vitality. The manager plans to paint the walls in two colours, which represent two styles. He encouraged his staff to come up with creative ideas and to design their own workplace.

Kiwi fashion is renowned for its funky, layered look - a practical response to New Zealand's changeable weather patterns where four-seasons-in-a-day is a frequent scenario. ("Fashion", n.d.) The manager believes that it's important to catch up with fashion, but the traditions can't be completely put away.

Nowadays, the markets are changing fast. To cope with these changes, an open mind is becoming necessary. A cafe shop doesn't need to be decorated like a fancy restaurant, but it will be more popular if it looks charming. Another changing thing in Dolce Vita is the small piece of blackboard on the wall, which is used to show the special everyday.

Issue four: humour

It seems that all sorts of humour are appropriate in this workplace. When friends sit down around one table enjoying the coffee time, hearty laughs are often heard; frequent customers love to make jokes with waiters; staff members are also likely to tell funny stories to each other.

An interesting toy is put on the counter in Dolce Vita-a mousetrap model. There is a line of words written near the powerful spring, "Complaints… Please press for service." Many customers laughed and said they liked it when they saw those words. The manager often answered that the life needs fun.

Humour fulfils an important ice breaking function in presenting new ideas, even, as is the case with immigrant problems, potentially unpleasant ones in a palatable way: laughter is a good start. (Vera, 2002) If the workplace has its own brand of humour, no doubt it will improve the productivity. Employees like cheerful and hard-working employers, while employers prefer a pleasant environment to work in.

Chinese workplace: Nanshan National Golf Club

Issue one: marketing strategy

As the number of golf courses is increasing in China, it is important to plan and carry on unique marketing strategies. This club is located in a coastal city with mild weather and picturesque scenery. So it is exceptionally rich in natural resources.

In addition, the high standard customer services and enormous demands on staff make the club more professional and attractive. Lots of foreigners, among whom 75% are Koreans, come to play golf on weekends. They said they got quality service at a competitive price. In fact, it's relatively inexpensive compared with those in their countries, even if the transport expense is added in.

The advertisement use is regarded as an important strategy in this company. The budget provides advertisements for a large expenditure every year. Even people live in South China know about this club. It gradually becomes a topic during the tea time, though not everyone has been there.

Issue two: organizational culture

The logo of this club is a mountain, which matches the name of the company Nanshan. It symbolizes the aim that to achieve long -term and steady development, because in Chinese culture, the old is always wished longevity as Nanshan. The logo also implies the excellent environment in and around this club.

As mentioned above, it makes enormous demands on employees here. They should have the knowledge of golf and customer service rules. It's fair that hard work gets good salary. But they have rare chances to make mistakes, because everyone has to comply with the strict regulations.

Issue three: changes in the workplace

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The club used to be a rural village. Thanks to the foresight and sagacity of the directors, it has flourished to be a big public place of entertainment. One or two more golf courses are planned to set up. More employees like caddies and waitresses are wanted now.

Position alternations in this workplace are quite often, because the club is still extending, and new built golf courses need experienced and reliable employees who are familiar the work and regulations of the workplace. Those who have been on service may get a promotion in another new place, which depends on their performance and abilities.

Issue four: humour

There is not much humour in this workplace. Managers are high up in the management hierarchy, and few workers like to make jokes with them. Some kind regular customers may tell stories full of gentle humour to their friends or employees there. Especially foreigners like to make a relaxed circumstance.

Comparison and reflection

Though the two workplaces focus on different marketing strategies to run the business, good customer service is valued by both. That is one import thing in tertiary industry. The customer is regarded as king, and this attitude is emphasised in both workplaces. Some customers may be uncooperative and have a bad temper, but employees should be patient and try to offer explanations.

Compared with the workplace in China, people have more flexible time to work in NZ. There are many part-time jobs provided in different areas, which makes the student have chances to balance their study and work. However, most Chinese students can only work during holidays, because employers prefer long-term and full-time employees.

Besides, there is an atmosphere of mutual trust and respect among employees and employer in Dolce Vita, while managers in Nanshan National Golf Club seem more serious and difficult to become close. Maybe this varies according to the scale of the company. The good relationship is easy to establish in small work groups.

On the other side, it's easier for waiters to get comments from customers in the club. To some extent, NZ customers are too polite and fond of humour to complain in the café shop. They generally choose to have another choice next time, but not say something negative.


To sum up, two workplaces-a café shop in NZ and a golf club in China are separately analyzed in this essay. Marketing strategy, organizational culture, changes and humour in the two workplaces are discussed in details. Both of them have their own ways to operate the business. The four issues reflect the cultures and societies to a certain degree.

This essay also explores the similarities and differences between the two workplaces, which relate to the four issues. The author used to have volunteer experience in the two workplaces. Reflections are given in the author's opinion.