A Study on Values and Success


Accenture is a global management providing consultancy, technology services and outsourcing. It combines unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with its clients to help them become high-performance businesses and governments. It has approximately 177,000 people serving clients in more than 120 countries; the company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009.

Accenture has extensive relationships with the world's leading companies and governments and it works with organizations of all sizes-including 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500. Their commitment to client satisfaction strengthens and extends their relationships.


In this report, we have dealt with the following aspects of Accenture:

Values of Accenture

Ethics of Accenture

Strategy of Accenture

Success of Accenture

Finally, we have derived our conclusions from the observations of the above.




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Accenture understands the complex laws and regulations governing federal work and that non-compliance raises many risks for Accenture such as financial and credibility. Accordingly, the people of Accenture are accountable for the current and future health of their business by balancing the company's long-term needs with US federal government demands. Further, they understand that they are responsible to each of the "faces" of the federal government, which include contract administration personnel, program personnel, and others.

Company allows authorized Accenture personnel to contract with federal clients

Use appropriated funds are avoided to influence Congress regarding their federal contracts

They comply with all lobbying registration and reporting requirements

They understand that unique rules apply to inventions made while working for the federal government

People their safeguard Accenture's proprietary and confidential information.


Best people:

Best People means creating a positive, energetic environment to enable the employees to grow, succeed and build confidence from what they achieve, both inside the company and in the community. It means searching out the best talent, seeking opportunities to develop leading-edge skills and taking time to integrate new people into the company.

They mobilize the best people, at the right time and in the right place. They search out the best talent, seek opportunities to develop leading-edge skills and take time to integrate new people into the company. However, they understand that while people are free to move in and out of federal government service, restrictions limit their ability to discuss employment with current government employees. They also understand that other restrictions limit the ability of former federal government employees to perform certain functions after leaving the government.

Restrictions are followed that are applicable to employment discussions with current federal government employees.

A keen observation is made for "revolving-door" restrictions applicable to former federal government personnel


Client value creation:

The main aim of Accenture is to help their clients and to become high-performance businesses and governments. People in the organization seek to understand their clients' expectations and strive to meet or exceed them. Collaboration with the clients are done to shape exceptional opportunities of value that can be guessed, measured and repeated.

Major interest is to build long-term relationships with the US federal government clients based on delivering value. The focus is on sustainable, long-term results, forgoing short-term opportunities that are not fixed with their goal of delivering long-term value.

Preparation of proposals is done for federal government work.

Company submits recent, exact and complete Cost or Pricing Data to the federal government.

Accenture obeys the specifications, terms and conditions of all federal government contracts

Promotion of open and fair competition for all subcontractors and suppliers are made.

Acceptance of kickbacks from subcontractors and suppliers are not accepted.

There is clear understanding of the unique obligations of performing systems integration services.

Appropriate and accurate invoices are submitted at the billing time of the federal government


One Global Network:

The combination of deep industry and business process knowledge and broad global resources enables the company to mobilize the right people, skills and technologies to help clients achieve high performance. Importance to teams with different viewpoints is provided. By focusing on sharing their knowledge and expertise across their entire network, they build differentiated thought leadership and a competitive edge.

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Employees of the company are a good corporate citizen and follow consistent standards when interacting with the US federal government. They understand that in the federal government space they may be competing with a company for work one day, and the next day seeking subcontracting opportunities with that same company.

They are fierce but fair competitors and follow rules applicable to federal government competitions

They will not seek or obtain competitors' non-public proprietary information or federal government-sensitive information relating to a procurement

They do not make improper "contingent payments" to obtain federal government business

They only deliver products that meet the federal government's country of origin restrictions.

They cooperate with federal government investigations and audits


Respect For The Individual:

The work environment encourages people to raise concerns without fear. They welcome and encourage different views and opinions because inclusion generates innovation and diversity. By treating others as they would like to be treated-for instance, by recognizing each other's accomplishments and respecting vacation and training schedules-they create opportunities to balance work and personal needs.

They treat people as they would like to be treated, which means honoring the codes of conduct of our US federal government clients and living our own Code of Business Ethics.

They seek to understand and support the federal government's ethical standards for its employees and avoid exposing government employees to personal conflicts of interest.

They seek to understand and follow federal agencies' codes of conduct.

They strive to create opportunities for small businesses, including those owned by women, minorities and military veterans

They promote a workplace free from drugs and illegal substances



Integrity means recognizing right from wrong and understanding the ethical implications of our choices. It means saying openly that we are acting on that understanding, even if our opinion is unpopular. It means giving credit to those who deserve it, admitting our mistakes and turning them into learning opportunities.

They meet their commitments, however small, and take a stand when they see a problem, asking for help when they are in doubt.

They conduct their business with integrity, fairness and openness. They believe in their heritage of "think straight, talk straight." Accenture personnel, and the company itself, face serious sanctions if they fail to conduct their business with integrity. It is not only policy and the right thing to do; it is the law.

They discourage providing gifts to federal government employees and inviting them to attend Accenture-sponsored events without appropriate approval

They avoid putting Accenture in the position of an organizational conflict of interest

They protect federal government confidential information



Accenture's brand line is "High Performance Delivered". This alone shows that it is a company that is focused on performance and turnover and hence, the strategy it follows is to increase them both - directly or indirectly.

Accenture is also a research and analysis company. Its strategy is founded after years of study of those of similar businesses.

Accenture is following the global trend of establishing itself in growing economies. Also, Accenture is volume and efficiency focused. As a result of this, the number of employees in Accenture has increased a lot and is increasing largely too.

The strategy of Accenture as regards employees is that if more of them are recruited annually, then the turn-over would be more.

Advertising Strategy:

Tiger Woods - the professional golfer and billionaire sportsman - was the Brand Ambassador of Accenture for the past six years. Accenture related his golf course successes with those in Accenture's business, thereby running an excellent campaign.

However, on 13th December, 2009, Accenture declared that it would not continue with its sponsorship agreement with Tiger Woods. The bad publicity associated with Tiger Woods over his fidelity and extra-marital affairs made the company decide that he was not the right ambassador any longer.

This move from Accenture shows its strategy behind advertising - the company wants to retain its squeaky-clean image. Hence, this was an effective way of sending out a message to the public that Accenture associates itself with those institutions and people alone whose reputations are unblemished like that of the company's. The credibility rating of the company then soars.

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Accenture will continue its "High Performance Business" strategy and "High Performance Delivered" positioning in the market.  On rebound from Tiger Woods, Accenture will launch a new advertising campaign later in 2010.

Corporate Strategy:

Accenture adheres to the following as its corporate strategy to deliver high performance:

Look forward, not backward: To make new corporate decisions, rely on the predictions for future based on the present. Do not assume that the scenario of yesterday stands so today as well since it is a very dynamic domain.

Focus relentlessly on key value levers:The ability to deliver future value depends on performance drivers. High-quality due diligence identifies the key drivers of competitive success. Correlations with past performance, market insights, known competitor actions and operational context provide a reality check on management forecasts.

Stay scrupulously objective: High-quality advice should be free from commercial interests.

Insist on deep industry, technical and operational expertise: Experts in the process should always be employed/recruited to scrutinize the process.

Incorporate post-deal improvements: Maintenance services build trust and credibility

IT Strategy and Transformation:

IT is a strategic asset at Accenture - it is a source of operational excellence and competitive advantage.

Operational excellence means that an organization is doing more with less - from supply chain to customer relationships - and beating the competition with superior operations using its people, assets and technology to compete more effectively in the marketplace.

During the recent recession, Accenture addressed the question: "It's not just how you survive, but how you position yourself for the rebound."

Accenture divides responses to the recession into three categories, or journeys:

Continuous improvement:Companies with a federated model respond this way. The company has overall guidelines, with local decision-making. Locally, there is a lot of decision-making power.

Targeted intervention: Here, a big change in just one area of a company's business is made. This can improve the overall performance.

Transformation: It is an all-out business overhaul, usually driven from the top down.

The best approach is not related to the financial condition of the company but rather its culture.

"Any of the journeys can get you there. The most important thing is to choose one and not try to do them all simultaneously."

Accenture followed the strategy of continuous improvement all throughout the recession.

Growth Strategy and Operating Model:

A global operating model enables a company to execute its business model and international growth strategy. It allows multinational executives to coordinate operations between the corporate center and the geographic business units and to form an end-to-end strategic value chain. Accenture employs the following elements to make it growth strategy and operating model effective:

1. Leadership and people;

2. Organizational structure;

3. Processes:Some examples of processes are strategic planning, resource allocation, knowledge management, innovation management, customer relationship management and supply chain management.

4. Technologies: This includes the physical equipment, software and tools that underpin the processes.

Taken together, the content and the relative importance given to each organizational element characterize the global operating model configuration. To achieve high performance, the organizational elements need to work together in a good internal fit.


Pricing Strategy and Profit Optimization:

Accenture builds, implements and sustains advanced pricing capabilities through a closed-loop approach that includes strategy, analytics, price setting and execution to enable high performance.


Accenture seeks to maximize the influence it has on the world around it and minimize its detrimental effects on it. This concern about economic and environmental conditions demonstrates its commitment to sustainability. This, in turn, leads to high performance and long-term success. Sustainability is both an outcome and a driver.

Organizational Strategy:

Accenture aligns the organizational strategy with business strategy to enable high performance.

Accenture in India:

When Accenture entered into the Indian market, it was an instant success. This was because of its well-developed expansion and settlement strategy. Accenture combined the best aspects of the Indian off-shoring approach with business consulting.

This was achieved by a thorough study of the circumstances in India and a strategy for venturing into a newer territory.


Accenture is a global management consulting, technology services and outsourcing company. It combines unmatchable experience, unparallel capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture teams up with customers to help them become high- functioning businesses and governments.

There are various milestones in the path of success of Accenture:-

During the downsize of Globalization:-

Accenture responded so well to the disruptions caused by Indian companies such as Tata Consultancy Services, Infosys Technologies and Wipro that it has become an inspiration as to how to work in times of global downsizing. By the end of Accenture's fiscal year this august, 35,000 people will be there in India where labour costs are half than that of U.S. It allows Accenture to give a tuff competition to the Indian companies on the matter of Labour price.

Highest Customer Satisfaction Ranking in Forrester Supply Chain Management Report:-

Accenture had the opportunity to receive the highest customer satisfaction ranking for supply chain management services in a recent Forrester study. Forrester is an independent research body who examined 167 supply chain decision-makers in North America to evaluate their current satisfaction with supply chain software and services and their plans for additional investments.

Accenture Receives Highest Possible Rating in Leading Analyst Company's Finance Management Report :-

On February 2nd'2010 - Accenture (NYSE:ACN) declared that its Finance & Performance Management consulting group received a "Strong Positive" rating, the highest possible rating, in Gartner's "Marketscope for Global Finance Management Consulting Services."

NOTE-"Gartner's MarketScope" is a body providing comparative study of finance management, consulting and solutions implementation in North America

Accenture Recognized on FORTUNE'S "100 Best Companies to Work For" List for Second Consecutive Year:-

NEW YORK; Jan. 21, 2010 - Accenture (NYSE: ACN) has been named to FORTUNE magazine's 2010 "100 Best Companies to Work For" list for the consecutive year in a row, ranking No. 84, up from No. 97 in 2009.  The annual ranking, now in its 13th year, is a prominent recognition of the best in workplace culture and talent initiatives.

FORTUNE highlights various of Accenture's leading initiatives, including the Smart Work program, intended to reduce non-critical business travel while maintaining high qualities of client service, and more than 45 Telepresence sites that lead the employees to hold virtual meetings with clients and co-workers around the world.  also, Accenture is featured as one of 22 companies with the least of 500 active job openings.

Accenture Positioned in the "Leaders" Quadrant of Leading Industry Analyst Firm's Magic Quadrant for Oracle Outsourcing, North America:-

NEW YORK; Dec. 22, 2009 - Accenture (NYSE: ACN) has been positioned in the "Leaders" quadrant in the Gartner Inc.'s recently published "Magic Quadrant for Oracle Outsourcing, North America" 

According to Gartner, the outsourcing of Oracle Applications has been of mounting interest to a wider range of enterprises for some period and this Magic Quadrant analyzed 15 providers of Oracle application outsourcing services in the North American market. 

Accenture Named Top Outsourcing Provider by International Association of Outsourcing Professionals:-

IAOP's Global Outsourcing 100 List ranks Accenture No. 1 for second consecutive year

NEW YORK; April 29, 2009 - Accenture (NYSE: ACN) International Association of Outsourcing Professionals' (IAOP) ranked Accenture No.1 on Global Outsourcing 100 list for the second year in a row

NOTE-The Global Outsourcing 100 is framed to aid companies in decision and selection of service providers with the help of an objective methodology.  

HHSC as a success of Accenture.

Accenture has become partner with the Texas Medicaid and Healthcare to provide billing and information system management.


The Health and Human Services Commission has supervising duties for designated Health and Human Services agencies and deals programs including the Texas Medicaid Program, Children's Health Insurance Program (CHIP), and Medicaid waste, fraud and abuse investigations.

Accenture provides technology to the Texas Medicaid and Healthcare Partnership (TMHP).TMHP is creditworthy for the operations of the Texas Medicaid program which is the nation third largest program.


Accenture acts as a subcontractor to ACS. Because of the Accenture's evidenced capabilities and admittance to leading-edge tools and technologies, Accenture has chief responsibility for changing magnitude of performance levels in all aspects of the technology for TMHP ,which even includes the provision of infrastructure technology. The services which Accenture delivers are data center operations, hardware and software procurement, application management services, network operations, project management and transition management .The Accenture team maintain lakh's applications which are creditworthy for clamant, audits, approval and deed of billions of medical claim per year.on the top Accenture manages the overall project conversion from the incumbent service provider and it also provides support for the overall program management and metrics reporting. To be more successful Accenture make use of its forward looking Accenture Delivery Methods in abidance with the Capability Maturity Model Integration (CMMI).


Accenture achieves high performance with the transition of Medicaid responsibilities to TMHP. Which include seamless on-time transition of Medicaid services from the incumbent contractor, building an entire data center from the starting, testing over 800 system interfaces, and installing 13,000 pieces of software on 1,000 PCs within a four day period. Through the working of the Medicaid program Accenture has been successfull in establishing a client trust and open working relationship with them.


Processing of claims three times faster.

Paying of more claims that to in the first cycle than the incumbent.




As per the sections titled 'Values and Ethics of Accenture', Accenture as a leading IT company clearly understands various norms and regulations regarding the federal work. It is the company people who are responsible for the current and future health of their business by balancing the company's long-term needs with US federal government demands. Company does a lot of effort in searching the best employees from the world.

Accenture mainly emphasizes on the satisfaction of their client demands and their requirements. Accenture tries to maintain and to build a strong and a long term relationship with the US federal Government.

The work environment encourages people to raise concerns without fear.

They treat people as they would like to be treated, which means honoring the codes of conduct of our US federal government clients and living our own Code of Business Ethics



From the observations under the "Strategy" section, we know that Accenture is a performance-oriented, volume/efficiency-focused company. Since the number of employees in Accenture is increasing largely, the turn-over is also increasing but at a price - the knowledge productivity is decreasing.

The points of focus of Accenture should now be to keep increasing its points of sales and performance while stabilizing its knowledge productivity. Accenture should continue its expansion in the growing nations. The efficiency-driven strategy along with the image-conscious advertising would go a long way towards higher performances and credibility in the market.

Also, because of the large number of competitors in the market, Accenture should use its Research and Analysis wing to evaluate their strategies and themselves develop other innovative strategies. Acquisition/merger of these companies into Accenture would enable it to utilize their knowledge as well.


Studies of the various milestones of Accenture show that it truly stands by its name and its motto, which is "HIGH PERFORMANCE DELIVERED".

It truly stands by the principles and always try to fulfil its customer's needs satisfactorily. The awards show that it is a highly recognised organization which has set certain benchmarks. It works in various fields satisfying its allies and setting milestones.

It truly always delivers HIGH PERFORMANCE.