A Brief Introduction Of Business Sector

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The group's business sector is textile and sugar. The group is possessed twelve textile units and one sugar mill. Therefore it deals in textile and sugar related products. The group is for the most part depending in textile sector. Textile is considering one of the largest sectors in Pakistani economy. It contributes a lot to earning enormous revenue for the country. Textile sector certainly is the biggest sector of the Pakistan. Most of the labor is working in different textiles mills located all over the Pakistan. For that reason this sector is a big stakeholder of the government. In this sector we are competing with India, China, Bangladesh and many other Asian and European countries.

The group is providing high quality products with very low rates as compared to entire market. Monnoo group is also producing many products and sells it to its customers. In textile sector group is representing many national and international brands. The most famous brands are Eddie Baure, Gap, Fila Sports, CK, Levi's, RT, Ceilio, Chaps Ralph Lauren, Janco, Seven Sports, Capito Jeans, Levi's Jeans and Dhull. Similarly in sugar sector group is also producing high quality sugar. This sugar is sale out both inside the country and out of the country.

The textile sector has towering scope in Pakistan. Group always tries hard to fulfill their customer's requirements. Therefore the group also offering after sales services to its valuable customers.

9. Overview of Monnoo Group of Industries

a. Brief History

For over 65 years, the Monnoo group has been an icon of progress and trust, steering Pakistan towards success with the textile and sugar sectors. The Monnoo Family is a traditional name in Pakistan that has been the story of success for the industrial growth of the country. A name that unique stands out as the pioneer industrial family that has played a significant role in the growth of the economy.

The growth of the group has played an encouraging role in dominating the local industry and providing a secure future for its employees. The transformations brought about in the local industries by the Monnoo group have made them pioneers in the technological and customer oriented business conglomerates.

The group now owns twelve textile units and a sugar mill. As innovators in their fields, the group has kept pace with the latest state of the art technologies, through which the group now produces superior international quality products for clients worldwide. The Monnoo group has developed with remarkable speed from a traditional, family owned textile company into a modern high-tech industrial and agricultural conglomerate.

After Partition, their acquisition of a rubber factory was traded for an old textile mill, installed with a total of 2400 spindles. By the year 1965 the group had a total number of 5 textile mills. During the troubled time of partition of the sub-continent, the Monnoo family shifted to East Pakistan and later on set up five Spinning mill operations, 3 in West Pakistan and 2- in East Pakistan.

A number of companies associated with the group is serving the country since its inception and are indeed amongst the pioneers of the spinning industry in Pakistan. Beginning with one spinning mill to 12 textile mills consisting of more than 200,000 spindles with over 10000 employees. Most of the companies associated with the group are leaders in the areas of their activity, and have been ISO Certified.

Mission Statement

We have built our reputation on quality, Flexibility, service, and integrity. Our real strength is personalized service in an expeditious manner. We continue to invest in the most modern equipment available so that we can manufacture a high quality product for our customers. We can design and develop various yarns for customers, and can supply small quantities as well as large quantities of our product. The mission statement of Monnoo Group is to be recognized as the premier fancy yarn supplier to the markets we serve by providing quality yarns while constantly focusing on our customer's expectation and maintaining a competitive position within the world of textile.

We recognize, utilize and develop the unique talents of each employee, while manufacturing the highest quality textile products. However, we have highly qualified amid professional staffs who are experts in their field. Our mission will be accomplished through excellence in customer service, sales and manufacturing supported by the teamwork of all associates. We will continue our tradition, established in 1940, of honesty, fairness and integrity in relationships with our customers, vendors and community.

Corporate Philosophy

The essentials pillars of Product Quality, Innovation, Technological advancements, Customer satisfaction and above all Timely Delivery have been a motivating force behind our corporate philosophy. Maintaining a strong R&D background at our mills and a pleasant working environment that caters to the needs of our management and workers, a sense of commitment to our environment and to our workers is expressed. With services lauding the benefits of growth amongst our staff and maintaining a strong essence of nature preservation, Monnoo Group has brought about a new experience into the local market never kept before.

These pillars support our overall business philosophy and over the years, have enabled our company to grow and prosper as we develop our leadership qualities in the textile community. Ensuring that we are always a step ahead of competition in terms of product quality and innovation. Monnoo Group is ready as ever to continue our commitment of adapting to the growing needs of every customer with the highest level of technical and product array support available to assure that all needs and expectations are consistently met. Investing in the latest high-tech equipment and facilities as well as implement the strictest quality control procedures that meet international standards in the textile industry is strongly applied at Monnoo Group.

To implement an aggressive market-penetration strategy, we are continuously expanding our sphere of operations in the local and international marketplace. We have already gained a strong foothold in Asia, Middle East, North America and the Far East.

b. Nature of the Organization

Group is divided on textile and sugar sectors. In textile sector group is manufacturing many products and than sale out within the country and abroad. Similarly in sugar sector group is producing sugar and make a good name in this sector too. Nearly all products relating to textile and sugar are producing on a large scale.

c. Business Volume


An average 200,000 spindles are currently producing by the units owned by the group.


The present crushing capacity of the mill is 3500 tones per day. The company is planning to further increase the capacity.

d. Product Line

The products line of the group is divided in two types.

Textile Products

Sugar Products

a. Textile Products:


Imported and local Cottons, Polyester, Rayon, Modal, Acrylic, Tencel, Lyocell, Tectel, Nylon, Kevlar, Nomex, and Trevira cs.


Women and knitted fabrics, Greig, dyed and printed

Woven fabrics for home finishing industry

100% cotton/ polyester cotton jacquard fabrics 100% cotton/ polyester cotton dobby fabrics 100% cotton/polyester cotton percales T-170 to T-300 100% cotton/ polyester cotton sateen T-200 to T-600

Woven fabric for garment industry

100% Cotton Denim

100% Tectel Fabrics

100% Nomex Fabrics

100% Cotton Yarn Dyeds

100% Cotton Polyester Cotton


Stretch Fabric

Knitted Fabric for Home Furnishing Industry

Single Jersey

Knitted Fabric for Garment Industry

Single Jersey, Pique,

Inter lock, Herring bone,

Thermal, Fleece.


Woven Garments:

Jeans, Pants and Shirts.

Knitted Garments:

T-Shirts, Blouses, and Socks.

Leather Garments:

Jackets and Gloves.

Home Textile

Available in Dyed &Printed Woven and knitted Fabrics

Flat Sheets

Fitted Sheets

Pillow Covers

Quilt Covers

Bed Sheets


Bed in a Bag

Showers Curtains

Normal Curtains


Sugar Products

Gogra Samundri Sugar Mills Limited (GSSML), a public limited company, was originally incorporated by the Punjab Industrial Development Board on 26th November, 1976. The project was disinvested to the Monnoo group of Industries after its major installation and before going into production in the year 1980-81. The management of the company was transferred to its present owners in November 1980. Commercial operations commenced during the cane-crushing season of 1980-81. At that time GSSML had an average crushing capability of 2,000 tones per day, employing the defectation-Remelt sulphitation Process. The present crushing capacity of the mill is 3500 tones per day. The company is planning to further increase the capacity.

e. Competitors

Monnoo group has facing a lot of competition from different companies in the country. Followings are the list of main competitors.

Textile Sector Competitors:

Nishat Textiles Mills

Gul Ahmed Textiles Mills Limited

Azgard nine limited

Chenab Textile

Colony Textiles

Din Textiles Limited

Gulistan Textile Mills Limited

Kohinoor Textiles Mills Limited

Sapphire Textiles Mills Limited

Sugar Sector Competitors:

Fecto sugar mills

Baba Farid Sugar mill

Crescent Sugar Mills

Adam Sugar Mills Limited

Chashma Sugar Mills

Dewan Sugar Mills Limited

Kohinoor Sugar

10. Organization Structure

a. Organization Hierarchy Chart

In Monnoo group of industries the final authority is the fonder president. The president and chairman assist the founder president for making strategic decisions. The managing directors and two directors are directly reported to president. The president is responsible for the strategic planning and only involve in the major issues.

b: Number of Employees:





Lahore Head Office



Karachi Regional Office



Rawalpindi Regional Office



Monnoowal Textile Mills Ltd.



Jamhoor Textile Mills Ltd.



The Lahore Textile and General Mills Ltd 1.



The Lahore Textile and General Mills Ltd 2.



Tribal Textile Mills Ltd.



Monnoo Industries Ltd.



Margalla Textile Mills Ltd 1.



Margalla Textile Mills Ltd 2.



Olympia Blended Fiber Mills Ltd 1.



Olympia Blended Fiber Mills Ltd 2.



Qureshi Textile Mills Ltd.



Rawal Textile Mills Ltd.



Gogra Samundri Sugar Mill Ltd.




Approximately 10,000 employees are currently working in different projects run by Monnoo group of industries.

c. Main offices:


Head Office

Monnoo Group of Industries

Monnoo House 3- Montgomery Road Lahore

Tel: (92-42) 6364412-14

Fax: (92-42) 6364431

Email: [email protected]

Website: http://www.monnoo.com


Regional Office

119/3, Chagala Street, Kharadar


Tel :( 92-21).32434439

Email: [email protected]


Regional Office

Margalla Textiles Mills

32- Hording Road

Sadar, Rawalpindi Kent.

Tel: (92-51-5566863)

Email: [email protected]

Introduction of All Departments.

Following are the departments working in Monnoo group of Industries.


Internal Audit


Sales and Marketing

Human Resource


Accounts & Finance





Purchase Department

All kind of purchases are made by this department. All departments forward request to purchase department and than this departments is responsible to make final decisions. Following are the main functions performed by purchase department.


Collect the requirements of all the department

Making decisions for purchase

Obtains quotations

Updating of all kind records

Regular Coordination with other departments

Negotiations with parties

Good relations with vendors


Internal Audit Department

Perform annual audit of all departments

Keep a check and balance

Coordination with external auditors

Work independently

Recommendation to improvements

Internal control

Preparing reports for higher management

Regular audit

Annually and monthly reports

Have full access to all data

Open communication

Team work

Operations Department

Good communication



General operations

appropriate utilization of resources


Overall management

Keep an eye on all operations

Formulation of rules and regulations

Provide assistance

Assessment and estimate

Sales and Marketing Department:

The most important job of the sales departments is to sell the products or services to their respectable clients. The sales department takes information from mills and then acts accordingly. Whereas the core responsibility of the marketing department is to do such kind of activates which ultimately brings the customers in.

Now we will discuss some main functions performed by sales and marketing department.

Satisfy the customers

Provide full information

To tell key benefits of the product


Public relations

Attract customers

Hire agencies

Create high involvement



Making Advertising Plans

Human Resource Department

The major functions are recruitment, training, retaining, compensation and evaluation of the employees in a better way so that it brings the advantage to the company.

Main functions are:


Training and development







Performance reviews



Job description

Record keeping

Training need assessment


Policies and procedures

Recruitment process

Production Department

Produce goods

Main department

Better quality


Proper monitoring


Quality assurance

Less wastage

Take conscious

Accounts and Finance Department:


Budget planning

Tax management

Trail Balance

Preparation of accounts


Profit and Loss Statements


Balance Sheet

Handling cash

Fixed Assets

Handling of Financial matters

IT Department:

It handles all the issues relating to computer. It includes

Reports creating


Hardware issues

Create and editing in software's


Date collection from different locations

Update data on website

Land Department

Take care of land related issues

Dealing in courts

Dealing with government departments related to land

Valuation of land

Purchasing of land for according to group requirements

It handled all types of issuer related to land

Administration Department



Handling transport

Maintain janitorial services

Handling matters like electricity, gas, water, telephone and fax

e. Comments

The group is operating with functional structure. This structure is widely used by many organizations in all over the world. The Monnoo group is subdivided into functional units such as Purchase, Marketing & Sales, Accounts and Finance, HR, Production, Operation, IT, Land, Administration and MIS All departments are working according to different functions as assigned by the competent authority. The departmentalization of Monnoo group is based on functions. Therefore all departments are accountable for their responsibilities and purposes. The management has no problem to handle this structure. According to my opinion functional structure is a good choice. Similarly this function is working good according the groups requirements. The management of the Monnoo group of industries is very satisfied to follow this structure.

11. Plan of my Internship Program:

a. A Brief Introduction of the Branch where did I Internship:

Head Office:

Monnoo House 3- Montgomery Road Lahore

Tel: (92-42) 6364412-14

Fax: (92-42) 6364431

Email: [email protected]

I did my internship in the head office (Lahore) of Monnoo group of Industries.

b. Starting and Ending Dates of my Internship

Starting Date

May 15, 2010

Ending Date

June 30, 2010

c. Names of Departments

Human Resource (three weeks)

Sales & Marketing (one weeks)

Production (one weeks)

MIS (one weeks)

12. Training Program

Detailed Description of the Operations of Departments I worked in

Human Resource Department

Human Resource department in Monnoo group of industries is operating along with four sub departments including Recruitment, Benefits and Compensation, Training & Development and Career Planning. Now we will discuss the complete functions performed by HR department.

HR department is responsible to gather new/existing vacancies requests from all departments.


Making decision about Internal Sources or External Sources

Recruitment process

Employee referral

Advertising, newspaper

Campus Hiring

Employment Agencies


Training and development





Performance review


Maintained of personal record of all employees


Preparing final settlements

Updating of Leaves record

Sales and Marketing Department:

Following are the main functions performed by sales & marketing department. This department has very important significance in the group.


New product development

Decisions regarding price

Promotion activates

Media selection

Distribution decisions

Customer's satisfaction

Accomplish customer's needs

Advertising agencies

Stationary printing

Competitor's analysis

Developing a strategy

Satisfaction of the customers

Public relations

Attract customers

Making Advertising Plans

Marketing research

Customer's services

Direct communication with customers

Production Department

Subsequent are the most important functions performed by Production department.

Production of goods

Maintain high Quality standards

Communication with all the departments


Audit of shipments




Handling day to day operations


Scheduling and control

Maintain high quality standards

Proper monitoring

Less wastage

Take conscious

IT Department

IT department has a great significance as compared to other departments. Here are following functions of IT department.

Making new software's and makes some necessary changes in existing ones

Maintain networking

Purchasing of computer related accessories

Information safety measures

Looking after all the computer systems

Handling hardware issues

Record maintenance in soft form

Server protection

Reports creating

Date collection from different locations

Posting and updating of data on groups website

Installing and configuring new hardware and software

b. Detailed Description of the Tasks assigned me in Various Departments

They have assigned me following task while working in following departments of the Monnoo group of industries.

Human resource

In Human Resource department I have spent almost three weeks. I have learnt many things. They have assigned my different tasks during my stay in HR department. Now I will discuss those tasks in detail.

Recruitment Process

Record updating

Final settlements issues

Daily attendance

Payroll software

Date entries in pay roll software

Training & Development

Assist in managing new Staff Orientation Programs

Updating of record both in software and by completing files

New staff initial training

Performance Evaluation

Maintain Leaves record

Career development


Marketing & Sales :

I have spent almost one week in Marketing and Sales department. In this department I have done following operations.

Data entries in software

Dealing with customers

Handling telephone calls

Coordination among all sales people

Dealing with agencies

Handling promotions

Study customers needs

Study consumers trend

Making a list of daily advertisements


In this department I have learnt many new functions. Some of those functions are:

Planning for completing orders on time

Quality policy

Material inspection


Stitching and cutting of garments

Built a link with purchase and store departments

Cleanliness of Machinery

Record maintenance

Assisting in Buyers Audit


I have spent one week in IT department. Following responsibilities are assigned to me:

Maintaining system

System efficiency

Maintenance of hardware and software


Assisting with different departments