Dorchester Hotelis a 250 room, 5 starhotel in Mayfair, Central London. The Dorchester Hotel is prominently positioned onPark Lane, W1.'The'address in London.Mayfairis considered one of London's most exclusive areas with some of the most expensive real estate in London. The Dorchesteris the epitome of London 5 star establishments with Celebrities, Head's of State and Dignitaries from every corner of the globe returning to the hotel year after year.Luxury, style and guest comfort is un-deniable, in addition to the top class service the public facilities include several renowned restaurants, Alain Ducasse, French cuisine, The Grill, best of British and why not party the night away at China Tang. The promenade is renowned for its delicious afternoon teas and to compliment the above theDorchesterbars will serve up a delicious cocktail to kick start your evening. The Dorchester Spa is a perfect pampering facility which has re-opened after a complete overhaul.
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The hotel provides lot of services to satisfy its customer but it is also influenced by external factors, which may provide threat or opportunities. These factors include:
- Political factors
- Economic factors
- Social-historical factors
- Technological factors
1. Political-legal factors: Political factorsinclude government policies,legislationand foreign influences, particularly from theEuropean Union(EU). Politics are the driving force in the world. Every government of the world has numerous political factors influencing how hospitality industry works and functions.
There are a number of different factors that can influence the actions taken by Dorchester hotel. They follow a lot of legal aspects laid down by political framework. They follow health and safety law, equal employment opportunity law. For example, workers from all EU countries, except Romania and Bulgaria, have the right to live and work in the UK. So, the Dorchester HR recruit staff while keeping legislation in mind.
They have to maintain proper cleanliness and hygiene in the all part of hotels, proper smoking zone for employees, good rest room. In a way, they need to satisfy customers and staff both. Food services industry are required to comply with local fire, safety, and sanitation regulations, which may shift resources from other occupational safety and health efforts. Wait and kitchen staffs are under enormous time pressure to accommodate customers in a time of "fast food" putting them at increased risk of falls, burns, cuts, and muscle strains. Varying shift work, variable schedules, and long hours coupled with the need to be efficient, courteous, and accurate may negatively impact the safety and health of the worker. The management of Dorchester hotel keeps Health and safety of employees as its top priority.
2. Economical Factors: It includes all those financial matters such as labour, interest rates, government policy, management and taxation. These factors define the market growth, customer buying capacity, and availability of finance and investment.
Many policymakers and regional decision makers seek reliable information on growth and economic impacts to consider as part of their planning processes. Economic factors helps management of Dorchester in decision making.
- They seek approval and support for a plan to construct a casino-gaming facility that will draw visitors from a broad region.
- You seek regulatory approval to serve local ports with a new type of cruise vessel.
- You need to collaborate with government policies in order to design a model supports local tax revenues and a reasonable rate of return.
The Dorchester hotel has team of specialists which conduct surveys, prepare financial estimates and customize advanced economic impact models to quantify estimated economic impacts in terms of sales, jobs, wages and salaries, and tax revenues. They do analyses of their business to maximize the effectiveness.
The workers in hospitality industry group tend to be very young-more than 20% were between 16 and 19 years of age-contributing to high rates of turnover. Part-time workers, representing approximately 40% of the workforce, also contribute to high rates of turnover.
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3. Socio-historical factors: These factors basically define the social trends like culture, norms beliefs that exist in the society. These factors also arise from the trend and culture that exist within the organisation. These factors also include the Social responsibility that hospitality industry should follow.
Dorchester recognises the valuable role we can play to support the wider community - offering time, the skills and expertise of their staff, and providing the facilities for charitable functions. They have worked this year to target the efforts in order to achieve maximum benefit. While continuing to support a number of charities, their staff in 2009 elected to focus fund-raising efforts in support of Cancer Research UK. Fund-raising and other events are continuing throughout the year.
The historical background also plays a key role in setting social trends in hospitality organisation. Dorchester hotel has a rich history.
The reputation of The Dorchester, among the great hotels of the world, is unique in having established itself within a few months after the hotel's opening in 1931.
Ever since, The Dorchester's combination of elegant luxury, sumptuous decor and unrivalled standards of personal service has made it more than a constant venue for the famous and influential - for many it has become a regular 'home from home'.
Royalty and political leaders, both British and foreign, have been frequent visitors. Princess Elizabeth, the present Queen, attended a dinner party at The Dorchester the day before her engagement was announced on 10th July 1947, and it was here that Prince Philip celebrated his stag night on the eve of his wedding. He has subsequently been a regular guest of honour and renowned after-dinner speaker at events and charity functions held in the hotel, and on 26th October 1990, unveiled a plaque commemorating the reopening of The Dorchester after a two-year closure for refurbishment.
During the Second World War, several members of the government as well as service chiefs moved into The Dorchester on a semi-permanent basis. General Eisenhower, then occupied with the planning of the Normandy invasion, set up headquarters in the hotel in 1944.
Early on, The Dorchester became a haven for figures from literary and artistic circles. In addition to the famous Foyles Literary Luncheons, beginning in the 1930s, the hotel has also welcomed writers and artists such as novelist Somerset Maugham (a frequent guest up to his death), the poet Cecil Day Lewis and the painter Sir Alfred Munnings. In more recent years, Jack Higgins and Jackie Collins have been frequent guests.
In the last decade, prominent guests have included Dr Mandela, Woody Allen, Barbra Streisand, Diana Ross, Glenn Close, Karl Lagerfeld, Arnold Schwarzenegger, Sharon Stone and many, many more. Glamorous patronage of The Dorchester is only part of the legend...
The exceptional quality of its cuisines:
The Grill Room specialises in the best of British cooking, whilst China Tang at The Dorchester, offering Cantonese cuisine, is the most sought after Chinese restaurant in town.
Leading chefs have been responsible for The Dorchester's culinary renown. The current Executive Chef is German Henry Brosi. His predecessors include the internationally famed Anton Mosimann, fellow Swiss chef Willi Elsener, Eugene Kaufeler and Jean Baptiste Virlogeux. One of the great chefs of his day, Virlogeux's inventiveness was severely tested during the Second World War both by food rationing and the government-imposed maximum price restriction of five shillings for a three-course meal.
Outstanding decor and design:
Some of the key glories of The Dorchester were only added in the 1950s by the theatrical designer Oliver Messel. The luxury apartments on the 7th and 8th floors were his creation, and his name lives on in the world-renowned, architecturally 'listed' Oliver Messel Suite. The London Plane tree in the front garden was named one of the 'Great Trees of London' by The London Tree Forum and The Countryside Commission in 1997. It was deemed to be 'a memorable sight in London's Park Lane and a tree to give directions by'. In the year 2000, the BBC dedicated an entire programme to the tree, as part of its series Meetings with Remarkable Trees.
Afternoon tea to live piano music in the glittering setting of The Promenade has long been an institution among Londoners. In fact, The Dorchester was named London's top 'Afternoon Tea Venue' by the Tea Council of Great Britain in August 2000 and 2003.
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From the beginning, soundproofing at The Dorchester was of exceptional quality. Bedroom floors and ceilings were lined with compressed seaweed and outside walls with cork. The most recent refurbishment programme has reduced external noise levels still further, particularly through the introduction of double glazing throughout and triple glazing on the Park Lane side.
The Dorchester Bar is one of London's leading meeting points. When the bar was rebuilt in 1938, Harry Craddock, one of the most famous barmen at the time, produced three of the most popular cocktails of the day - the Martini, Manhattan and White Lady - and sealed them in phials, which were set into the wall of the bar 'for posterity'. When the bar was reconstructed in 1979, the cocktails, scroll and recipes were found to be in excellent condition. The almost three to one ratio of staff to guest bedrooms has few parallels among the world's great hotels, and is backed by superb training. The resultant quality of personal service is one of the features of The Dorchester most frequently commended by its guests.
Dorchester, recognise its responsibility of providing best service in a way that embodies responsible behaviour. Demonstrating responsibility to the guests, our staff, the wider community, and towards the natural environment is an integral part of service excellence.
To lead their efforts, their dedicated Corporate Responsibility team is championing action in workplace, marketplace, in the community and on the natural environment.
The team draws on staff from across the hotel, exploring ideas for innovation and reporting on progress through a member of the hotel's executive management team. Like all hotels in the Collection, they are developing systems and processes for managing these issues and sharing information on the performance on a regular basis.
They have already taken a wide range of initiatives. To reduce energy use, they have installed low- energy light bulbs and installed new refrigeration systems which use about one-third the power of previous equipment. To save water, they have installed sensor and push button taps.
Their efforts to measure and manage our carbon emissions were recognized with a Silver Award as part of the Mayor of London's ‘Green 500 initiative', which seeks to reduce carbon emissions among leading London organisations. Dorchester is tackling other aspects of the operations where they can reduce waste and ensure the use resources as efficiently as possible.
In the hospitality sector, ensuring the comfort of your guests is paramount. However, in today's increasingly demanding consumer marketplace, meeting that need is a real challenge. This is especially true for Dorchester Hotel, a luxury hotel favoured by government officials and business travellers. Not only does the hotel has to cater for well-heeled holidaymakers who want to make use of features such as interactive TV, IPTV and wireless networking, it also has to meet the stringent security requirements of business users who want to be sure that whatever data they access during their stay will remain secure. As a result, the hotel's technology network needs to be as exceptional as the rest of its facilities.
The Dorchester hotel attracts guests with a high-octane taste in leisure facilities and an attraction to cutting-edge technology. In addition to this, it also provides an ensured fire safety, car parking and networking facilities that meet the demanding safety standards required by government officials and high-profile business people.
With the advanced technological aspects in place, the Dorchester hotel is making an important contribution to the luxury leisure experience delivered to its customer. The powerful technological facilities allow the hotel to cater for the needs of all its guests. Each room has highly secure fixed and wireless network connectivity satisfying the specific requirements of both holiday guests and business users. The hotel can also offer a number of other services, including interactive TV, IPTV and online gaming, and is also fully IP-ready, set to offer new services such as IP telephony to both guests and staff.
In terms of fulfilling the networking demands of the business itself, the solution provides a solid, reliable platform for running all the hotel's crucial applications including reservations, billing, internal accounting, digital signage and fire announcements - 24 hours a day.