POLITICAL ENVIRONMENT ANALYSIS

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Political events often influence the environment in which firms and industries operates. The rise and fall of European empires, especially the British empire, had profound implications for development of global textile industry. Many of links between government policy and fortunes of a particular industry are indirect. The most common form of direct interference in textile sector is granting of protection against imports. Textile lobbyists tend to emphasize tariffs and import controls. This distinguishes textiles from such sectors as aircraft and armaments, where lobbying often focuses on subsidies and state procurement.

Ø The central and state government and textile ministry are very supportive of sector and is willing to walk a fair distance provided the industry is willing to pick up gauntlet and commit itself to investing intelligently but aggressively.

Ø Expropriation is an extreme from of political action. it may occur for a no. of reasons, including the desire to retain national assets . other government activity which affect capital investment including joint venturing insistence and repatriation of funds.

ECONOMIC ENVIORNMENT ANALYSIS

The government is committed to a strong and vibrant textile industry which would contribute significantly to production and employment and thirty economic growth . production would entail the competitiveness both in price & quality in work of the liberalization of textile grade globally. The Indian textile industry has to consolidate its strength, overcome its weakness and be well equipped to not only face the onslaught of imports but also carve a niche for itself in the world market. Policies and programmers have been formulated to enable the textile industry to rise to global standards.

Much strike activity in textile is linked to general economic cycle workers fight for wage increases during upswing and attempt to prevent reduction during downswing. Exchange rates ought not be consider in isolation from other economic variables. The level of exchange rate reflect overall prosperity of an economy countries with high exchange rate are likely to enjoy other attribute of prosperity such as high income and these condition react upon competitiveness of textile and clothing sector.

SOCIAL ENVIRONMENT ANALYSIS

Textile Industries often cause a great deal of damage to environment through the release of both toxic and no hazardous wastes. As the damaging effect of chemicals becomes more apparent, our society is demanding cleaner and more efficient Production methods.

(A) POLLUTION OUTPUTS:- Wastewater is one of largest sources of waste produced by Textile industries. It is produced in manufacturing Processes such as desizing dyeing, rinsing, printing bleaching, finishing Cleaning. It also releases waste in form of air emissions. Waste water and air emissions generally receive the most attention from politicians And consumers due to their hazardous nature.

(B) CHILD LABOUR:- Child labor is one of leading social concern for textile industries. The increased minimum wages level and increased import cost make it increasingly difficult for Americans to compete with overseas firms . children do not need to be paid as much as adult , they are more easily manipulated , school is not always an option and it is tradition in many nation.

(C) LABLE :- Information on labels is far more likely to be looked at than information on company websites because the content are available immediately when looking at a product labels.

TECHNOLOGICAL ENVIRONMENT ANALYSIS

In a progressively IT driven important and necessary to promote and facilitate adoption of IT in textile industry and trade also to help this industry to remain in national/international competitive market. Computer information systems for production planning and control are aimed at equipping management with accurate information for making sound decisions. A use of such systems in unit shows that it helps them to be far ahead of their competitors in tem of capacity utilization, cost control and market share.

This is a challenging time and an exciting time for textile industries. The contraction from manufacturing exit in economics and cultural environment where consumers are demanding better products fwhit more features .this means that specifications and qualities control criteria are ever more important and features that offer the marketing edge for product differentiation better margin maintaining product line or corporate image and are cost effect have an important place in every companies strategies.

Value enhancing finish technology can be developed around fads fashion trends but most enduring are designed to improve fabric performance and function. Now a days antimicrobial a new technology. Antimicrobial treatment is used by textile industries to control bacteria, fungi, mildew microorganisms.

The Government has strengthened and augmented the Technology Up gradation Fund Scheme. The allocation for the subsidy component of TUFS was enhanced from Rs.249.00 cores in 2004-05 to Rs. 485.00 cores in 2005-06, registering an increase of 95%. This has been further increased to Rs.835 cores in 2006-07, an increase of 91% over 2005-06. Till 31.10.2006, the Scheme has attracted 6142 applications, involving an investment of Rs 53,003.00 cores. Out of this 5882 applications with a project cost of Rs. 47,580 core have been sanctioned. As such, this Scheme has created such a great momentum that has resulted into an investment of around Rs. 50,000 core from the textile industry only under this Scheme. Owing to TUFS only the textile sector is still in an upbeat mood to modernize itself so that it may take on the global competition with confidence.

CONCLUSION

Today, Indian industry is extremely fragmented. India will gain market shares in the European Union, the United States and Canada to a significant extent, but the expected surge in market share may be less than anticipated, as proximity to major markets assumes increasing economic significance and tariffs are increasingly restraining trade due to the fact that products cross borders several times. Furthermore, other developing countries are catching up with China in terms of unit labour costs in the textile and clothing sector and China has of yet not shown competitive strength in the design and fashion segments of the markets

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