Strategy and Planning in Art

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The Significance of Strategy and Planning in Art

Artist's Practice

All artists have a different ways and paths to achieving their desired art pieces. Some artists use conventional art methods like drawing and painting, while others incorporate post-modern methods, like constructing dolls from bones and hair. These 'procedures' are what is an artist's practice. An artist's practice is what shapes an artist's artwork. It consists of:

Ø The artist's intention/message behind their art making;

Many artists create art as a form of communication or social awareness and a range of other reasons.

Ø The artist's working methods (their materials and techniques);

Every artist has a different working method than another. Some artists paint with acrylics while others paint with oils, some will use a canvas while others might use plaster. Each artist has a small tweak in their method and the techniques they use.

Ø The development of their style of art making;

As an artist's career progresses, their style of art can change. An artist can incorporate and mould their practice into a desired manner, such as integrating more colours onto their palette.

Ø What is the artist influenced by;

Artists can be motivated or influenced by a number of things. Some artists try to resemble classical artists or certain styles. Others are motivated by a deeper cause that they express in their artworks.

Ø How to apply the frames of art to their work;

All artwork is analysed and perceived through the four frames of artwork: Subjective, Cultural, Structural and Post-Modern.

Application of Strategy and Planning into an Artist's Practice

As mentioned before, all artists have different practices from one another. However, a common factor in all successful artist's practices is strategy and preparation. An artist must plan his path to creating his art piece. This path may include acquiring necessities, drafting, assembling or anything else that is necessary for creating their piece. Artists like Julian Beever, who draws 'three dimensional pavement drawings', must plan where to draw his piece and how to document his art as his pieces are in public, usually urban areas. Another artist whose practice requires extensive planning and strategising is Andy Goldsworthy. As he creates installations in 'nature' and the outdoors, his pieces only last for a very brief amount of time, meaning that he must build them within a short period of time. To decide on the time and day to build his artwork requires extensive studying on the right time period to build his piece from the available materials on that location.

From the following examples, it is easy to see that incorporating planning and strategy into their art practice is critical into creating meaningful and interesting art in their context.

The Significance of Strategy and Planning in Julian Beever's Art Practice

"The important thing for me is to get a photo of it at the end. For me, I'm working towards building a photograph as my end result, and if I get that I'm happy."

Julian Beever is an English freelance artist that specialises in 'three dimensional' chalk drawings. His chalk drawings are usually done in public places like shopping malls and near landmarks. As he is a street artist, Julian also needs to gain permissions and rights to draw on the street.

Julian Beever operates in the outdoors most of the time for people to see - "... It's art for the people." However, because it is in the outdoors, Julian's paintings are exposed to the elements, and as they are chalk can easily be affected or ruined by rain or weather conditions with some of his works taking up to three days to complete.

"If it rains it means I've done a lot of hard work for nothing, but I usually manage to avoid that."

- Julian Beever (BBC Knowledge)

Through planning the right days to start his artworks, Beever is able to avoid the rainy days and complete his chalk drawings.

Another complication in Julian Beever's field of art is attaining permission and rights to draw on the pavements as his work is a form of 'graffiti' or 'street art'. In previous drawings, people have actually ruined his drawings in disagreement (as it is 'graffiti') and mistakes with land rights and authorization. As Julian is usually hired by companies to create work for them, it takes weeks or sometimes months to get authorisation from local governments and councils to even start drawing the art.

Also, as Julian's work is quite publicised and the spaces he works in are crowded, it is smart for Julian to plan his working days on less busy days or hours. With less people around, it is easier for Julian to work as there is less chance of the art being accidentally wrecked and there is more space to work with

Julian Beever's field of art involves a lot of planning as he has to deal with the possible factor of the weather destroying his art and government rights. However, through incorporating a strategic approach in his arts practice, significantly improves the standard of his work and practice.

The Significance of Strategy and Planning in Andy Goldsworthy's Art Practice

"My sculpture can last for days or a few seconds - what is important for me is the experience of making. I leave all my work outside and often return to watch it decay."

- Andy Goldsworthy (Selected Extracts)

Andy Goldsworthy is an English sculptor and artists who creates land art and 'site-specific' sculptures using natural objects found in the environment. His artworks are temporary or ephemeral as they are usually made within nature meaning that they disappear or ruined after a certain amount of time. Because his artworks are transitory, Goldsworthy needs to elaborately plan when to start his pieces as they only last for a very short period of time.

"... The season and weather conditions determine to a large extent what I make. I enjoy relying on the seasons to provide new materials."

- Andy Goldsworthy (Selected Extracts)

Weather plays a massive role into the art of Andy Goldworthy, whether it be destroying his artwork or supplying him with new tools to make art with. For example, works on a beach can be destroyed by the incoming tide, or a work made of ice can be destroyed as soon as the Sun rises. All the materials in Goldsworthy's ephemeral land art pieces are natural, and constructed with his bare hands and found materials (sharp rocks, saliva, teeth). This means that they aren't built to last, the materials like flowers and petals wither, the wood rots, the ice melts and as they are built by hand, the materials aren't strongly attached to one another. Through studying weather patterns and behaviour, Goldsworthy is able to select suitable days to create art, so his works aren't destroyed in the actual process of production, and the appropriate materials, that will decay together creating a sense of nature and art.

"I have become aware of how nature is in a state of change and how that change is the key to understanding..."

- Andy Goldsworthy (Selected Extracts)

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Bibliography

Ø Author Unknown, 2005. "Andy Goldsworthy", Morning Earth, viewed 21-22 March, 2010 < http://www.morning-earth.org/ARTISTNATURALISTS/AN_Goldsworthy.html#top >

Ø Chobot, 2010. "Andy Goldsworthy", Wikipedia, viewed 21-22 March, 2010 < http://en.wikipedia.org/wiki/Andy_Goldsworthy >

Ø Gregbard, 2010. "Art", Wikipedia, viewed on 21-22 March, 2010 < http://en.wikipedia.org/wiki/Art >

Ø Conwell, N. 2006. "Inside the Artist's Practice", Conwell, viewed 20-22 March, 2010 < http://www.narelleconwell.com.au/essays/inside-the-artists-practice >

Ø TIMOTCA, Date Unknown, "Julian Beever", TIMOTCA, viewed 21-22 March, 2010 < http://www.timotca.org/demo4/biography.html >

Ø Author Unknown, 2010. "Julian Beever", Wikipedia, viewed 21-22 March, 2010 < http://en.wikipedia.org/wiki/Julian_Beever >

Ø Loat, S. 2006. "Pavement Picasso", BBC, viewed 21-22 March, 2010 < http://www.bbc.co.uk/birmingham/content/articles/2006/01/27/pavement_picasso_feat ure.shtml >

Ø HATII, 2001. "Selected Extracts - Andy Goldworthy", Crichton University Campus, viewed 21-22 March, 2010 < http://www.goldsworthy.cc.gla.ac.uk/extracts/ >

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