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Conceptual art is an art form where ideas and concepts of the artist are the more important than aesthetic concerns of the art piece that is the idea or concept is the most important aspect of the piece of work. Artists using conceptual form of art do all the planning before and implementation of the idea is a very casual affair. The concept is that fuels the making of the art. Many of the conceptual art works can be reproduced or reconstructed by anyone using a set of written instructions. Conceptual Art is a type of artistic ideology shown whereby a specific concept or idea is majorly that of the artist involved, Conceptual art employs a nonconforming or non adapting style.
The artist chooses to ignore aesthetics in conceptual art. Concepts can be considered as an abstract form of the artist's original ideas, whichÂ is later displayed in a strategic structure, and a number of forms. In view of its objective and the relative aspects of its components this form of art has distinct qualities. Through the use of a number of techniques, reductivism which has been shown by Otterness, stage performances that are nonconforming, and induction as exhibited by Otterness, conceptual artists like Koon and Otterness have sought to explain what is presented in a disorganized manner and art pieces that lack artistic concepts.
A good example of a conceptual artist is Jeff Koons who rose to fame in the eighties as part of a generation of artists who defined very differently as opposed to the norms of art that were in place then. To clearly define conceptual work we could use Jeff Koon's work 'pink panther' which is an art piece that shows clearly how conceptual art has transformed completely most of the traditional norms of art which involved panache, originality and beauty. It clearly shows that clichés have been the centerpiece art pieces around the world prior to the advent of conceptual art. Since most of contemporary concepts are not based on what many people would call the normal way for artists to present their art for example art pieces by conceptual artists lack the sense of beauty that art should have. This fact make the pink panther by Jeff Koons is a very good example of conceptual art.
Richard Avedon one of the most famed photographers of all time is said to have defined America's image, style and beauty through his portrait photographs. Photography has gained a reputation as a method of recording information, rather than an art. It is plainly put that the camera does not lie, and photography has been relied upon for ages to provide a reliable records of fact.
With the advent of technology it has became clear that photography is much more than a method of recording information. Artistic judgment is involved in photography. This ranges from selection of subject to be photographed, viewpoint, framing, and composition of the photograph. The lens focal length could be selected so as to choose the desired perspective of the photographer; perspective can either be flattened or extended by the photographer as so desired, considering factors like choosing the film, filtering exposure, processing and printing them. Avedon is a good example of a conceptual artist that employed the used photography to present his art. It was conceptualism that inspired him to present his work in a non conformal way. His artworks were mainly black and white and he used them to bring about the emotions and feelings of the people he photographed. His photographs were not of the standard form but he branched out for example there was a stint he was photographing mental patients. In the 1960s he photographed aspects of civil rights and anti-war movements.
His approach to his work can be best explained by example From Avedon's art work and it is clearly evident that Avedon was an artist as well as a photographer. The resolution of his photographs is very good such that every hair, wrinkle, facial expression and pores on the person can be seen.
The faces of his models stare out from the page with frank gazes. Avedon was always interested in capturing the personality and of his models he took photos with a large-format 8x10 view camera. His portraits are easily distinguished by their artistic style, where the person is looking squarely in the camera, posed in front of a white background. Avedon would get the best quality of photographs by evoking reactions from his portrait subjects. This was done by taking them into uncomfortable areas of discussion, asking them personal questions by asking them probing questions. This way Avedon would produce images that showed characteristics of his subject's character and personality that were not typically captured by other photographers. For example in the 1960s he took a black and white photo of the anti-war movements that showed men who were very opposed to the war. Avedon also took photographs that
He had a great influence on the world since his photographs have been circulated all over the world. He was a revolutionary photographer who forever changed fashion photography as an art form through his black and white photos. He changed the normal approach to fashion photography by using unusual settings for example NASA launch pads and the pyramids of Egypt to take fashion photographs. Morgan (1994) is quoted to have said "There's always been a separation between fashion and what I call my deeper work," "Fashion is where I make my living. Then there's the deeper pleasure of doing my portraits." (1994, 217)
His art form is related to politics for example he died taking pictures for a piece called "On Democracy" for The New Yorker. He had spent a long time on this venture, taking photos of politicians, delegates and citizens from around the country. His influence on art through photography was so great, his work fashion work helped create the era of supermodels for example Cindy Crawford and Naomi Campbell. Avedon helped create a couple of celebrities along the way. It was simply put if Avedon took someone's picture, they had to be famous.
Tom Ottermess is an American sculptor. His art works grace in most places like museums and subway stations in major cities around the world. He is best known for sculptures in New York City. His style is in cartoon forms and conveys a political message. His sculptures convey a variety of meanings. Otterness used minimalism and installation for his sculptures. His sculptures are made of brass and were said to be cartoonish. Otterness first creates sketches of his artwork, and then he writes a proposal for placing his sculptures in a certain area. After sketching he seeks commendation of his ideas and concepts. After that he is contacted to create the art forms.
He uses installation as his main method of performing art. Otterness has specialized mainly in public art. He is famed for his bronze statues. They are first molded using clay and then changed later. All of his works of art are designed for a specific site where the public enjoys his art forms.
One of Otterness's earliest public art works, to be displayed was The New World and was commissioned in 1987 for the Edward R. Royal Federal Building. The New World was installed in 1991. The Real World is based in Battery Park City and was launched in 1986 and completed in 1992 and is aimed at showing the world outside the playground. The Real World consists of miniature figures paraded along a brick path full of pennies, one these tiny figures is shown playing chess, pushing, celebrating, or being run over by a perfectly groomed Humpty Dumpty shaped violinists who is sitting dangerously on the roof of a house that is falling down. He is recognized for his work, Life underground.
Ottermess has had a great influence on the world through the themes of his art work .One of Otterness themes can be said to be the "Poor man's struggle against the rich Capitalist in a difficult and trying time." Examples of statues in life underground show a poor woman carrying with difficulty a life-size subway token in her arm.Another theme running through his main art exhibits is the idea of opposition to authority and small crimes done by the poor affected majority. His sculptures for example the ones in New York and other major cities for example Berlin have a great impact in the world we live in since this major cities are the most populous places in the world and thus the number of people who see his sculptures every day. They have been strategically placed so that the public can get the message that the artist was trying to pass be it in any aspect of life.
My understanding of conceptual art and artist is that for conceptual artists the descriptions of their pieces with the relationship of art to the world at large, to society and community environments are dynamic and are changing. In this form of art, the relationship between artist, artwork and viewer the viewer of art work has been changed. This form of artistic expression will occur in a society, where the society has assimilated a modern approach to art. A work of Conceptual Art does not just show what real life is but the artist employs the use of resources availed to them to show the true nature of their art form. Other factors for example political, social and cultural factors affect how the artist displays their work.
It is based upon diversity and rejection of past traditions that govern art. Modernism gave rise to a lot of styles in art, each leading to the stability of modern art. Modernism led to many changes not only in conceptual art. Pop culture grew due to modernism. It was the last straw that was drawn by modernism. Pop culture advocated for order in utter chaos. Works in this age are riddled with protest and chaos.
The use of art "Installation" is a direct result of modernism. This was a desperate attempt to flee the constraints of traditional painting using a tripod. Installation got widespread use since many artists looked to diversify their working areas. This led to the creation of large-scale works appropriate to the spaces where they were meant to cover
Another conceptual artist Joseph Kosuth who is famed for his work "One and Three Chairs" was a member of the group "Art and Language Group", which had convened in the late 60s to define art in relation with modernity. Joseph Kosuth in his "One and Three Chairs". He employed the use of text to explain his painting. Kosuth explained that he had used a real chair to do his painting which seems very discordant and non conformal. This could be said as the great effects of modernity whereby a lot of artists who took up pop culture around the world stopped using their studios to produce art and decided to make use of the great outdoors. For example Otterness who chooses public areas to do his art. Other artists moved to the country side, some went to sea and this lead to the age of conceptual art. Art that was based on; land, nature, public areas and waters was named and categorized as "Land Art". This works tried to show the unity of man and nature. Besides the land artists other artists found the use of human body as the most suitable mode of show casing their art work. Artists combined the qualities of body movements, like dance and acting skill. Art that is a show or exhibition of bodily movements by human beings is known as performing art, or body art
Conceptual Art, which had had its humble beginnings in the sixties, has shown that the artist's idea was much more important than the final presentation of the art work. It comes out to argue that the idea for the art work is more important than the implementation of the idea.