Commercial online art galleries

Published:

Introduction

In the assignment, a project has come in for the building of a system that will function as a commercial online art gallery, one that both displays and sells the work of featured artists.

First, we review FOUR different commercial online art galleries with the key attributes to familiarize ourselves. Then we draw up a table, listing the sites visited and the key functions of each site as audit trail of research, comparing site features. And more, from our findings, we write up a generic model for a commercial online art gallery focusing on what the system must do to inform and entice customers to buy unique artistic works and complete the purchase transaction online.

Secondly, we write an explanation of the project lifecycle choosing which will best suit this project focusing on the role of the client.

Thirdly, it is about an explanation of the value of prototypes and how to build them to success of projects and the management of risk. After that, a prototype version to illustrate key functions of the final system is described.

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And finally, given prototype, we draw up an activity network of the tasks to build the prototype including testing of the prototype in the activities.

Acknowledgement

I would like to thank the people who made this book possible: U Myo Htun, for his help, encouragement and support; Daw Khin Thu Aung, who makes it better than it would otherwise have been, and guided me through all the stages of completing the book.
I would also like to thank the people who have helped me learn the techniques I passed on in this book, especially Daw Moe Sandar Aung, Daw Wah Wah and Daw Myo Myo Aye, for their excellent training and support. Thanks to Daw Sandar Lwin, who lets me go to all those classes, and to all the department members who made it necessary for me to learn the techniques in the first place.
My parents are responsible for my love of learning and of reading, which helped get me where I am today.

a) Review on FOUR different sites

URL: http://www.gallery-worldwide.com/

  • This site got a little complex interface.
  • You can find artworks by choosing styles, media, and themes and also by price.
  • You can also register and create online account to buy artworks online.
  • When you see the picture you like, you can see the detail of that artwork and also the artist and more you can mark your favorite once you register. You can also find other artworks concerning with that artist.
  • You can offer your price if you want to.

URL: http://www.gallerytoday.com/

  • This site got a simple interface.
  • You can browse the art by choosing painters, style, theme, medium, size and price.
  • There you can see a list of top selling artists so that you can know best seller.
  • It is good to see the paintings together with its price.
  • You can also read articles about art.
  • If you are an artist, you can put your artworks in the website with 15-day trial.
  • No search box is a weak point.
  • The site links to other gallery sites.

URL: http://www.vietnamartgallery.com/

  • If you don't quite know where to start, you can check out a sample page, which displays a random piece of each artist in the gallery.
  • Besides, you can get e-newsletter if you want to. You just need to sign up and you can receive regular information about the art scene in Vietnam.
  • You can search for an art by naming artists, price or style and even by keyword.
  • You can know the brief biography of the artist of each art.
  • There will be free shipping worldwide via DHL Express.

URL: http://www.londonart.co.uk/

  • In this site, you will see art for sale, exhibition, artist of the week, magazine, selectors choice, commission a portrait, climate change, services, latido latino, gift ideas.
  • You can search the artist by naming A-Z; search the artwork by keyword and also by category search.
  • There is a vacancy announcement. So if you would like to find a job concerning with art, you can send them a CV.
  • You can join affiliate program at this site and can get 5% commission on all sales delivered by your site viewers.
  • It is good to show a list of top 30 best selling londonart artists.
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http://www.gallery-worldwide.com/

http://www.gallerytoday.com/

http://www.vietnamartgallery.com/

http://www.londonart.co.uk/

Audit Trail

If you like the artwork but you don't wish to buy, you can rate that item. You can submit your review on a specific artwork and once you register, you can have a list of your favorite artworks.

This site lists top selling artists and their paintings, and it is showing subjects about recent customers' interests.

The site shows what the artworks have been sold or not.

You can sell with londonart.co.uk once you register and mark the artwork as your favorites.

Features

You need to sign up first to buy an artwork online. Shipping is available and it will be defined by sender in 24 hours. If you don't want the item, you can put it back before you purchase.

There you can have FAQs page. Listing the list of TOP selling artists make novice easy to search.

Latest news of arts in Hanoi today can be seen on the site and get e-newsletter if you just sign up.

You can see some exhibition on the page, can read magazine concerning with art. You don't need to sign up to buy paintings online.

Key Function

(Searching)

You can simply browse through categories of style, media and theme. You can narrow the scope of searching by selecting items with particular attributes like name, dimension, price, year made, color, artist and owner.

No searching box. You can search the painting by choosing painters, style, theme, medium, size and prize.

Searching will be made by choosing artists, price, and style or by typing keyword.

You can search the artist by naming A-Z; search the artwork by keyword and also by category search.

Key Function

(Customer Service)

You like the item. But if you don't like the price, you can contact the seller to bargain. Offer your price.

You can have free shipping with DHL Worldwide Delivery Services, UPS or EMS once you buy the artwork. If you don't like the painting received, the gallery has a 10-Day Money Back Guarantee.

When you buy an original painting by one of their artist, you can have free shipping via DHL Express to anywhere in the world.

You can't buy the artwork immediately. First you have to make an offer together with your prefer price. They will contact the artist of that artwork to see whether they will accept or not. The artist will be able to confirm that the work is available for sale at this time.

Key Function

(Links)

You can make a payment using PayPal payment system.

Payment can be made with your credit card or via PayPal.

Credit card and PayPal payment system are used for your purchase.

You can follow londonart on twitter.

b) Generic model for a commercial online art gallery

I would like to describe a generic model for a commercial online art gallery. The most important thing for online business-to-customer system is to create user friendly web interface and uploaded galleries and grouped them by artists. Main menus should be included at least Home, Artists, Galleries, Contact Us and Help.

In the Home page, we will display the most popular and user frequently seen artworks. In the Galleries, artworks are grouped by Themes, Sizes, Medium, Artists, Styles and Prizes. Our art gallery site will be linked with user searchable portal site for the purpose of getting more customers. And our site will welcome customers' comments and feedback. There will be Search box on the web to get information faster for customer needs.

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Artist can be registered on the web site and for that, we will send the confirmation mail to that artist. And more, artist can upload his/her artworks on the site and we get service charges for that. User/customer can sign up new account and can get Free Monthly newsletter about new artworks, artists, promotion etc and also keep the artworks as his/her favorites on the web. We should display the price together with the artwork so that customers can decide to buy. If they don't like the price, they can offer their price and negotiate with the artist.

Shipping worldwide services are also provided in our web site once the customer buys an artwork from our site. User can purchase any artwork of any artist online via PayPal and international bank cards. Newsletters and best selling artists are stored as Archives monthly.

The Project Life Cycle is a logical series of actions to achieve the project goals or objectives. Regardless of the size and complexity, each project goes through a sequence of activities during its life cycle. The first is an introductory, are defined in the outcomes and critical success followed by a planning phase, the breakdown of the project into smaller parts / tasks, the implementation phase of the project plan is described above, and finally a closing or exit phase that marked the completion of the project. Project activities must be in phases, as summarized thus be able to plan the project and the core team efficiently and organize resources for each activity, but also an objective measure of achievement and justify their decision to extend the process to correct or stop. It is of great importance to organize the project phases in the industry-specific projects so far. Not only because every industry includes specific requirements, responsibilities and procedures when it comes to projects, but also different industries have different needs for life cycle management methodology. And the attention that information is the difference between things good and outstanding as project manager.

Stages in the project lifecycle are:

1) Initiation

In this first phase, the scope of the project is defined along with the approach taken to deliver the desired results. The project manager is appointed and in return, he selects the team members according to their abilities and experiences. The most commonly used tools and methods in the initiation of the procedure are Project Charter, Business Plan, Project Framework (or Overview), Business Case Justification, Milestones Reviews.

2) Planning

The second phase should include a detailed identification and assignment of individual tasks by the end of the project. It should include a risk analysis and a definition of criteria for the successful completion of each deliverable. The governance process is defined; the eligibility and stakeholders identified and agreed reporting frequency and channels. The most commonly used tools and methods for the planning stage are Business Plan and Milestones Reviews.

3) Execution and controlling

The most important question at this stage is to ensure that the project that activities are carried out properly and controlled. During the implementation phase is the proposed solution implemented to solve the problem defined in the requirements of the project. During product and system development, a design is created by a series of specific product requirements. This convergence is through prototypes, tests measured and verified. Since the implementation phase progresses, groups across the organization to be more involved in the planning for the final testing, production support and participation. The most commonly used tools and methods used in the execution phase are an update of Risk Analysis and Score Cards, in addition to the Business Plan and Milestones Reviews.

4) Closure

In this last phase, the project manager has to make sure that the project is brought to the right conclusion. The closure phase is supported by a written formal project review report with the subsequent components: a formal acceptance of the final product by the client, Weighted Critical Measurements (to match the original requirements of the customer with the final delivered product), awarded the team a list experiences, sharing project resources and a formal project closure notification to senior management. No special tool or method is needed during the closure phase.

a) Prototyping is a fast method for producing a model of the project.

There are many advantages of using prototypes in the project, some concrete and some abstract.

Reduced time and costs: Prototyping can make better in the quality of requirements and specifications for developers to improve. As changes cost exponentially more to implement, as they are detected later in development, the early indication of what users really want can effect in quicker and less costly software.

Improved and increased user involvement: Prototyping requires the involvement of the users and allows them to see and interact with a prototype and better and more complete feedback and specifications. The presence of the prototype tested by the user prevents many misunderstandings and communication problems that occur when each side understands the other to believe what they said. As users are familiar with the problem domain better than anyone else on the developer team, increase interaction in the final product has to carry out a greater tangible and intangible quality. The last product is more for the users' desire to look, feel and performance to be fair.

Prototyping helps in

  • Requirements elicitation
  • Requirements validation
  • Bridging communication between developers and end users
  • Demonstrating a working system
  • User training
  • Examination of the final system (parallel testing)

There are some disadvantages of prototyping and they are:

Can lead to insufficient analysis: The concentration on a limited prototype can distract developers properly analyzed the entire project. This can lead to overlooking better solutions, the preparation of incomplete information or the conversion of a limited prototype for the poorly developed final projects, which are difficult to maintain. Further, since a prototype is limited in its functionality, it cannot scale well when the prototype is available as a basis for a final use that are not detected if the developers are focused on the development of a prototype model.

Excessive development time of the prototype: An important feature to prototyping is the fact that it is to be made quickly. If the developers lose sight of this fact, they most certainly are trying to develop a prototype that is too complex to develop, too. If the prototype discarded the requirements currently being developed that they can not to take a sufficient increase in productivity to the time required for the development of the prototype. Users can turn into stuck in the debates about details of the prototype plug and kept the development team and the delay of the final product.

Expense of implementing prototyping: Start-up costs for setting up a development team focused on prototyping can be high. Many companies have to develop methods in place, and change them by retraining, upgrading, or both. Many companies tend to jump into the prototyping without bothering to retain their workers as much conversion as they should.
A common problem with the new prototyping technology is high expectations for productivity with inadequate efforts behind the learning curve. In addition to training for the use of a prototyping technology, there is an often overlooked that, for the development of corporate and project finance to support specific underlying structure to the technology. If this basic structure is omitted, it can often result in lower productivity.

Developer attachment to prototype: Developers can also attach to a prototype, they have spent much effort to be set, and this can cause problems as you try to transfer a limited prototype into a final system if they do not have appropriate underlying architecture. (This may be the throw-away prototyping, evolutionary prototyping, are instead used.)

Project risk is the possibility that something can go wrong, or at least not as planned. It is unrealistic to expect that everything will work as expected. Risks are different for each project. The effective management of project risks is an integral part of best practice project management.

First, make a brief risk assessment, when making a new project proposal for approval. Identified high risk factors should be analyzed to determine whether reducing measures implemented to eliminate or limit the risk before the project begins. This may be an adaptation of the scope of the proposed project, objectives, timelines and resources.

Once a project is approved, a Risk Management Plan should be made for all risk factors that were not eliminated during the project proposal procedure. This should include a description of the risks that may be the impact of risk on the project, the measures to be taken in reducing the risk.

Reduction of risk in a project gains increased possibility of project success.

b) Define the Purpose

On the basis of key factors, solving the problem or the mandate of the customer determine the purpose of the prototype. Choose the type of the prototype that best meets the purpose. The possible types of prototypes are:

  • Concept prototype,
  • Feasibility prototype,
  • Horizontal prototype,
  • Vertical prototype,
  • Functional story board

A chart illustrates typical purposes for each kind of prototype.

No

Activity

Task

Duration

Start Date

End Date

Predecessor

Responsibility

1

A

Agree customer project

1day

Mon 10/12/09

Mon 10/12/09

-

Mr. Mike

2

B

Website requirements & analysis

2days

Wed 10/14/09

Thu10/15/09

1

Mrs. Andy

3

C

Approximate resource for the project

1/2day

Fri 10/16/09

Fri 10/16/09

2

Mrs. Andy

4

D

Estimate cost & time

1/2day

Fri 10/16/09

Fri 10/16/09

2

Mrs. Andy

5

E

Build specification of requirements

4days

Mon 10/19/09

Thu10/22/09

2,3,4

Mrs. Andy

6

F

Report to project manager

1day

Fri 10/23/09

Fri 10/23/09

5

Mrs. Andy

7

G

Agreement with Customer

1day

Mon 10/26/09

Mon 10/26/09

6

Mr. Mike

8

H

Site structure and design

6days

Tue 10/27/09

Tue 11/3/09

7

Mr. Andrew

9

I

Design and build prototype

2days

Wed 11/4/09

Thu 11/5/09

8

Mr. Andrew

10

J

Develop the database

2days

Fri 11/6/09

Mon 11/9/09

9

Mr. Andrew

11

K

Write the content

10days

Tue 11/10/09

Mon 11/23/09

9,10

Mr. Andrew

12

L

Choosing designed template

1day

Tue 11/24/09

Tue 11/24/09

11

Mr. Mike

13

M

Coding and create documentation

30days

Wed 11/25/09

Tue 1/5/10

12

Mrs. Stephen

14

N

Testing

2days

Wed 1/6/10

Thu 1/7/10

13

Mrs. Stephen

15

O

Integration Testing

4days

Fri1/8/10

Wed 1/13/10

14

Mrs. Stephen

16

P

System Testing

3days

Tue 1/14/10

Mon 1/18/10

15

Mrs. Stephen

17

Q

Report about testing

1day

Tue 1/19/10

Tue 1/19/10

15,16

Mrs. Stephen

18

R

Agreement with customer

1day

Wed 1/20/10

Wed 1/20/10

17

Mr. Mike

19

S

Marketing

3days

Tue 1/21/10

Mon 1/25/10

18

Mr. Mike

20

T

Analysis of statistic and maintenance

1day

Tue 1/26/10

Tue 1/26/10

14, 15, 16, 17, 18, 19

Mrs. Stephen