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This Report examines various ways of conducting business with the Indians and how to proceed with a first meeting.
Five areas of business etiquette are considered when attempting to do business in India: Greeting, Attire, Giving gifts, Business practice and Entertainment.
All five of the areas in business etiquette are important and must be dealt in professional and courteous manner.
It is concluded that, business etiquette in India is far most important process when doing business in India. The Indian counterpart must feel comfortable and be able to trust your offer of expanding business in Mumbai Hypercity.
It is recommended, to ensure that your business card
Indian environment is different to an Australian environment. It's different and cannot be compared to any other countries. Conducting business in India is a top priority and is seen as a difficult and lengthy process (Manian, 2007). The report main purpose is to give you a guide of useful information about Indian business and ways of been successful. Topics that will covered are greetings, business attire, giving gifts, business practice and entertainments followed by some recommendations to assist with the meeting process in order to achieve a successful business deal with Mr Singh.
1.1 Aim of the report
The aim of the report is to guide Ms Sienna Chen on Indian business etiquette and steps she can use to make a favourable first impression when she visits Mumbai to meet with Mr Singh. To provide research grounded recommendations for addressing these guidelines.
1.2 Scope of the report and background information
This report consists of background information about India culture and business etiquette that is required. These steps are fulfilled to achieve a successful outcome in an Indian business meeting. The report contains number of steps in Indian business etiquette, communication with Indian employees, conducting business with Indians, how to progress with the first meeting with Mr Singh and cross cultural communication. Other topics such as family and non business related issues in India are not considered.
2.0 Business Etiquette
Greeting Mr Singh in a traditional Indian way is "Namaste" (Joshi, 1997). Greeting Mr Singh with Namaste shows him that you have familiar with the Indian culture and have accepted it. In a business meeting it is recommended by Joshi that, "a firm handshake is most appropriate" (Joshi 1997, 74). A hand shake from a westerner to an Indian is not considered impolite. Be a sure that most Indians will give you firm handshake (Manian, 2007). You may exchange your business card in the initial meeting but it is not necessary (Bullis, 1998).
Westerners have found that business attire in India is mainly suits, shirts and ties. Business attire in India is seen to be traditional. When meeting Mr Singh, it is advisable not to expose too much chest or leg (Manian, 2007). Women can wear suits, dresses, long length skirts and blouses. Bright coloured clothing is preferred by Indians (Bullis, 1998). Collared shirt with formal trousers with shoes that are closed are acceptable in meetings and shows respect in when first meet Mr Singh (Manian, 2007). However it is preferred that bright colours. Try to avoid unironed clothes as Indians dislike it. You may be requested to Mr Singh's office or a building in which the rooms may require you to have your shoes removed. This is a sign of respect in which it shows that the shoe is outside, keeping the dirt from coming inside (Manian, 2007). According to Manian, "has its origin in keeping the outside dirt".
2.3 Giving Gifts
Since this is your first time meeting with Mr Singh, it is strongly suggested that bring a gift that is at the same level of your relationship with Mr Singh. A suggested gift would be good quality fountain pen, expensive liquor such as Cognac or a high quality fabric from Australia (Bullis, 1998). Indian will use the fabric to have suits made for them and it is also a good experience for the tailor in dealing with a good quality fabric (Bullis, 1998). According to Manian, "Indians appreciate a gift that's typical of the givers country" (Manian 2007, 265).
2.4 Business Practice
In first meeting, begin with topics that relate to the Bombay Stock Exchange progress and business conditions. "Try to avoid business visits during major holiday periods" (Bullis 1998, 211). Indians tend to arrive late in the mornings due to family obligations. Try to organise meeting in the late afternoon.
According to Bullis, "Dinners are the preferred meal for business socializing, although business lunches are acceptable (Bullis 1998, 208). It is suggested that you dine in restaurants that been referred to by a counterpart. Show your interest in Indian authentic cuisine (Bullis, 1998). When having dinner with Mr Singh, also try to invite "others from the same company" (Bullis 1998, 208). According to Prayag, "it's better to forgo your Indian taste buds and gulp down bland food and completely avoid adding the spices (Prayag, 1999). Always offer to pay for business dinner in which it is seen as you are showing honour. This can change the mood and bring a successful outcome for you. Avoid ordering alcohol or food containing meat as this may offend Mr Singh.
Overall the report has stated some of the main things you will have to encounter when doing business in India. Manians research of Indian business etiquette can assist to achieve a successful meeting. Firstly you must remember that India is different from Australia and secondly understanding your counterpart's culture. Is the most important aspect in order for your business to expand in Mumbai's Hypercity market.