Corporate Social Responsibility Reporting By

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1.0 - Introduction

The evolution of globalization in the past two decade has seen positive trends the way business being done globally (e.g. new or existing business being set up in other regions/markets) and one of the major focus for companies in their annual financial reporting are in the area of CSR(Corporate Social Responsibility). Recent outbreaks of ethical failings and revelations about questionable or abusive practices like Enron collapse, questionable compensation packages for Tyco and Disney executive, charges of fraud at WorldCom, have led to fresh concerns of corporation responsibility towards society. There are concerns that corporations globally (especially the MNCs, SME, etc) in their drive for profitability may have overlooked the vulnerable workforce, environment and so on thus perception of neglecting CSR (Corporate Social Responsibility).

CSR reporting has evolved from a fringe activity pioneered by socially conscious companies into a credible practice embraced by a number of major corporations. There has been increase in CSR reporting globally in less than a decade since 2003,with 600 percent increase in non-financial hard-copy reporting (600 reports in 2003) and 1,300 reporting electronically(Bebbington, Higgins, and Frame,2008).Major corporations emphasis strongly on CSR as it is important to its corporate image as it has impact on the society where it operates and therefore sound business practices requires that business decisions give due consideration to the interest of its stakeholders including shareholders, customers, employees, suppliers, business partners, local communities and other organization. In Malaysia for example, a study by Teoh and Thong(1984) that lack of reporting has keep the public ignorant of the contributions made for CSR even though Malaysia being recognized as being the most active emerging economies in relation to CSR development(Zulkilfi & Amran,2006). As disclosure are not required by legislation, corporations find there are no tangible benefits in disclosing extensively in the annual reports. Studies has shown among accounting professional there is a lack of understanding and awareness of the concept of CSR and SEA(Social and Environmental Accounting) and because of intense competition-both domestic and global-corporations are increased pressure to focus on financial performance(Zulkilfi and Amran,2006;Ibrahim et al,2006).

Studies has shown that corporations reporting on the issues of CSR is to minimize risk to their reputations as its reputation among its economically powerful stakeholders is a valuable asset which need protection and development. The stakeholder's perception of the corporations CSR-policies, practices and outcomes meet stakeholder's social and environmental values and expectations, and makes CSR reporting a powerful medium to influence these perceptions and maximizing the earning potential of their reputation. (Unerman, 2008).

As the CSR reporting are more of voluntary, steps has been taken to develop a standard. In 1999 the AA1000 Assurance Standard and GRI(Global Reporting Initiative) was developed. AA1000 and GRI standards are closely aligned but GRI focus on the specific part of the social and environmental accounting and reporting process, namely reporting. AA100 standards assist users to establish a systematic stakeholder engagement process that generates the indicators, targets, and reporting systems to ensure effective overall organizational performance. It does not prescribe what should be reported rather the "how", thereby giving flexibility to accommodate the diverse interests of all organizations for disclosure. GRI provides globally applicable guidelines for reporting on sustainable development that emphasizes on stakeholder engagement in both its development and content. (Aras and Crowther, 2008).

2.0 - Notes on Paper reviewed

Paper Title


Journal (including year,volume, and issue)

Focus/Foci of paper

Key findings/conclusions

1.Realizing Corporate Social responsibility in Malaysia

Norhayah Zulkilfi and Azlan Amran

Journal of Corporate Citizenship, 2006, Issue 24.

Awareness and perception of accounting professionals on CSR .

Methodology used is qualitative with data analyze from in depth interviews.

1. Positive situation with regards to CSR practices (reporting, etc) in Malaysia. 2. The practice could greatly improve if the fundamentals of CSR and SEA are well understood and embraced by the accounting profession.

2.Corporate Social Responsibility: A Comparative Analysis of Perceptions of Practising Accountants and Accounting

Nabil A.Ibrahim, John P.Angelidis and Donald P.Howard

Journal of Business Ethics, 2006, Issue 66.

Attitudes of practising accountants and accounting students towards CSR are examined.

Methodology used was questionnaire to full time students and practicing accountants.

1.Experience practicing accountants are more sensitive to business world economic realities and students are inherently less sensitive to economic needs of business and more concerned with ethical behaviour and philanthropic activities. 2. Management personnel tend to be socialized in values of competitiveness and financial efficiency rather than corporate practices that are ethical. 3. Current accountants receptive towards economic component of CSRO whereas the next generation will be more philanthropically and ethical driven.

3.Approaches and Perspective in Social and Environmental Accounting: an Overview of the Conceptual Landscape

Judy Brown and Michael Fraser.

Business Strategy and the Environment, 2006, Issue 15.

Social Environmental Accounting (SEA) - analysis of the differences of understanding from different groups by comparing 3 broad approaches: the business case, stakeholder-accountability and critical theory approaches.

Methodology used were analysis of various literature on CSR and SEA by comparing 3 broad approaches stated above.

1.Business case a)CSR/SEA is for enhancing shareholder value b) Shareholder primacy is above all other stakeholders. c)Favour a voluntarist approach 2.Stakeholder accountability a)CSR/SEA increase accountability and transparency of organization b) Various stakeholder has information rights which are acknowledged for decision-making purposes and to protect potential abuses of corporate power. c) Regulation necessary for balanced reporting of accountability, monitoring and decision making purposes. 3.Critical Theory a) CSR/SEA should expose contradictions and exploitative aspects of the capitalist system. b) Possibility of non-existence of real accountability in the absence of radical change in capitalist society. c) Legislation important in securing information rights.

4.Initiating sustainable development reporting: evidence from New Zealand

Jan Bebbington,Colin Higgins and Bob Frame.

Accounting,Auditing & Accountability Journal,2009,Vol.22,No.4.

Organizations self description why they initiated sustainable development or social and environmental (SD) reporting and explore these explanations using the institutional theory framework.

Methodology used are narratives derived from interviews were analyzed using institutional theory with its variable to influence SD reporting.

1.Disclosure reporting provides incentive to these 4 areas stated below : a)Market-Improves competitive position, increases share value b)Social-wards off stakeholder challenges c)Political-Reduces political pressure d)Social/environment disclosure demonstrates the company commitment to CSR activity 2. Mimetic pressure more important than regulations and moral-based (e.g. accountability). 3.Interaction between institutional pressure and organizational dynamics for business organizations to shift towards SD(Sustainable Development)

5.Sustainability reporting and assurance: current situation and future trends

Silvia Ruiz Blanco and Belen F.Souto.

Applied Economics: Systematic Research, 2009, Vol. 3, Issue 2.

Explore the current reporting schemes and assuring initiatives for the field of CSR,not only to evaluate the current situation but reflection what has to be done for solid procedural bases for report-social accounting and assurance social auditing. Methodology used were analysis of current reporting schemes and assurance initiatives for CSR by the authors and providing their reflection what has to be done to establish solid procedural bases for report.

1. High quality CSR report has clear benefits for the company, like enhancement of reputation, retention of high quality employees, and becoming an eligible employer, among others . 2.CSR reporting should fulfill the following attributes: a)Clarity b)transparency c)completeness d)reliability e)consistency f)measurability g)verifiability h)compability 3. For future trend having CSR regulation for reporting and assurance will have positive impact on transparency.

6.Developing sustainable reporting standards

Guler Aras and David Crowther.

Journal of Applied Accounting Research,2008,Vol.9,No.1.

Evaluate development of reporting standards for both financial reporting and for corporate social responsibility(CSR) reporting.

Methodology is dialectical and based upon diagnosis and concomitant prognosis.

1.CSR reporting-amount of information being reported has gradually increased and more meaningful without any imposed standards. 2.CSR reporting standards are evolving to take into account a whole range of stakeholders and their actions- addressing the requirements of interested parties.

7.Conceptions of corporate social responsibility: the nature of managerial capture

Brendan O'Dwyer

Accounting, Auditing & Accountability Journal,2003,Vol.16,No.4.

An in-depth examination of managerial conceptions of corporate social responsibility(CSR.

Methodology used were semi -structured in depth interviews with senior executives of 27 Irish plcs.

1. Managers tend to interpret CSR in a constricted manner that are consistent with corporate goals of shareholder for wealth maximization. 2.Organizational structural constraints prevented manager to conceive CSR in a broader, more societally concerned vein. 3.CSR is a complex concept due to contradictory nature of perceptions by managers.

8.Corporate social disclosure in the context of national cultures and stakeholder theory

Rene Orij

Accounting, Auditing & Accountability Journal,2010,Vol.23,No.7.

Investigate whether corporate social disclosure levels relate to national cultures.

Methodology used were measuring cultural measures with sample from large companies from 22 countries .

1.Relationship between secrecy and levels of CSD are negative.(Secondary stakeholders are more likely to be left out compared to primary stakeholders. 2.Stronger stakeholder orientation ,more open CSD ,of which the former is influenced by ownership and corporate governance structure of the particular country. 3.Masculinity in a country society is negatively related to the levels of CSD.

9.Strategic reputation risk management and corporate social responsibility reporting

Jeffrey Unerman

Accounting, Auditing & Accountability Journal,2008,Vol.21,No.3.

Development of both theory and practice in corporate social responsibility reporting.

Methodology were personal view point of Bebbingtons et al's insights on CSR reporting.

1.Using CSR reporting as means to build or maintain the social and environmental dimensions of their (corporation)reputation. 2.By stating how good your(corporation) reputation in annual reports might be counterproductive as it will be like forming an opinion for the readers before they can make one.

10.Is Corporate responsibility converging? A comparison of corporate responsibility reporting in the USA,UK,Australia and Germany

Stephen Chen and Petra Bouvain

Journal of Business Ethics,2009,Issue 87.

Corporate Social responsibility reporting has been adapted by many large companies around the globe and variety of competing standards for non financial reporting.

Methodology was using software and statistical method to analyze CSR reporting from different countries -USA,UK,Japan and Germany.

1.Having a global standard reporting has effects in areas related to the environment and workers. 2.CSR promotion vary in Businesses from different countries and these differences are related to institutional arrangement in these countries.

3.0 - Discussion and integration

The review of the 10 articles above with relation to CSR reporting has identified the following key issues :

1) Perception of the Accounting professional of CSR reporting

2) Common standards for CSR reporting

3) Positive impact of CSR reporting for organizations

4) Stakeholder, politics, cultures, etc effects on CSR reporting

3.1 Perception of the Accounting professional of CSR reporting

Deegan et al. (1996) mentioned that accountant were pessimistic in their capacity to provide information with regards to social and environment issues as they assumed it did not come within the purview of their job scope.

Country of origin, corporate size, and corporate culture have impact on CSR and business entity's perception of accountants as the legitimate person to carry out the data gathering task has impact how accountants respond to CSR.

For example, in Malaysia, there are positive attitudes towards CSR among accounting-related professional but the awareness and understanding of the concepts of SEA and/or CSR is low(Zulkilfi and Amran,2006).

Research has shown that globally current young accounting professionals are more receptive towards CSR and represent a new source of CSR practitioners but on the other hand as these young professionals go through the process of organizational socialization, they could find themselves in a state of dissonance (ones belief and ones action) due to the surrounding organizational culture that are incompatible with their outlook. These could be a possible catalyst for these accountants to deviate their CSR values and get closely aligned to existing managerial values As there positive signs that these young accountants tend to show a higher alignment to CSR values, teaching of CSR in business school should continue and educators continue develop future accounting professional awareness in this area.(Ibrahim, Angelidis, and Howard,2006)

3.2 Common standards for CSR reporting

Aras and Crowther(2008) mentions that standards that evolve through consensus rather than imposition is sustainable. The contrasts between these two types standards is wide- between hegemonic imposition for exploitative purposes and flexible voluntariness- and the latter is sustainable means of development.

As we know that CSR reporting is voluntary rather than mandatory and this voluntary approach expressed the reality of enterprises beginning to take responsibility for their true social impact and recognizes larger pressure exerted by various stakeholders groupings in addition to the traditional ones of share holders and investors.

Voluntary reporting is gaining the upper hand globally as it reflects a recognition that social well being is dependent on economic growth. Corporations in their journey towards being fully socially accountable has recognized that CSR has many facets and needs to be interpreted differently for each organization and with recognition of globalization by recognizing organizational boundary is permeable and they are accountable for the behavior of other organization in the value chain.

GRI and AA1000 standards provide set of tools to assist organization manage, measure, and communicate overall sustainability performance :social, environmental, and economic. The amount of CSR reported has gradually increased and more meaningful without any imposition of standards and CSR reporting standards are evolving to address the requirements of interested parties(stakeholders,etc).

(Aras and Crowther,2008)

Three categories of CSR instruments that requires to the information structure are:

Codes of Conduct

Management Standards

Accounting/Reporting standards and there are several attributes that information offered by these instruments should fulfill: clarity, transparency, completeness, reliability, consistency, measurability, verifiability, and comparability.

(Blanco and Souto, 2009)

3.3 Positive impact of CSR reporting on organization

The WBSCD(World Business Council for Sustainable Development) (2003, p.15) identifies the following benefits from sustainable development reporting (CSR and SEA):

1) Creating financial value

2) Attracting long term capital and favorable financing conditions

3) Raising awareness, motivating and aligning staff, and attracting talent

4) Reliable management systems

5) Risk Awareness

6) Promoting innovation

7) Continuous improvement

8) Enhancing reputation

9) Transparency to stakeholders

10) Maintaining license to operate

Business leaders are increasingly acting upon this responsibility of CSR reporting as it help companies to counter risk ,protect corporate image, and gain competitive advantage. Corporates are responsible for the use of the vast financial, human and community resources entrusted to them and affected parties need to safeguard against potential abuse of corporate power, and CSR reporting is viewed as providing important monitoring role in this process. Stakeholders has information rights. (Brown and Fraser, 2006)

Future development for CSR/SEA reporting:

More focus on development of performance measures

Intervention by regulatory bodies required for accountability measures

Dominance of capital orientated values and perspective means CSR/SEA likely to fall victim of business capture and stakeholders are better off relying on externally prepared reports

(Blanco and Souto, 2009)

3.4 Stakeholder, politics, cultures, etc effects on CSR reporting

Stakeholders (shareholders, employees, creditors, suppliers, customers, government, local community) influence on an organization is critical and corporations, or more precisely managers and entrepreneurs must take account into the legitimate interest of this groups. These stakeholders have implicit rights for information pertaining the organization activities even though they may not have any direct influence on the organization survival (Bebbington, Higgins and Frame, 2009). Unique stakeholder expectations in a particular country lead to different CSR reporting practices between countries.CSR activities that are institutionalized results in an improved amount and quality of disclosure.CSR activities that are related to institutionalized values and cultural variables like corporate structure and ownership structure has influence on this values (Waldman, 2006).Therefore possibility of culture moderate these variables that will effect CSR reporting.

Hofstede expresses culture in five dimension which are :a)power distance, b)individualism)avoidance uncertainty)masculinity)long term versus short term orientation. Based on Hofstede's(2001) masculinity-feminity concept, masculine society are more concerned with power and economic status whereas feminine society are more concerned with social goals therefore CSR reporting are expected to be better in a feminine society. Good example are that Scandinavian companies tend to have more depth and quality in CSR reporting compared to USA. Gray(1988) states that disclosures relates to secrecy, and it increases with uncertainty avoidance ,power distance, and decrease with individualism and masculinity. This assumption suggest that culture plays a role influencing the different types of corporate disclosures all around the world. Supporting this ,research shows that Asian managers tend to be more secretive and collective and high tendency for uncertainty avoidance. Therefore financial reporting by Asian corporations tend to contain less voluntary information.(Orij,2010)

4.0 - Conclusion and Salient Points

The evolution of CSR reporting is on an exponentially social growing path and companies are increasingly focusing this portion of reporting as it has economic benefits to the organization in present and future. Future trends shall include standardization of the reporting and it assurance. Entities in future that preparing CSR reporting under standards that will be subsequently assured will be qualified as Ethical, Ecological, or Socially Responsible.