At KPMG a leading professional services firm, we provide audit, tax, financial advisory and consultation in countries like the UK, Germany, Spain and Swiss. KPMG established a CSR leadership team in 2006, which strictly defines strategies, measures and reports performance. Their objective is to develop a close network with our clients, suppliers and the general public. Corporate social responsibility suggests that the company should not be judged completely on their financial position but also on activities which have a positive impact to the society or environment.
We need to be aware of the impact we have on the community around us and as result what it does to our business. For example, employees who commute to work tend to create a lot of transport congestion or increase noise pollution. We also need to consider how investing in the community may benefit the company in the long run. For example, investing in schools nearby may mean that well educated children from that school will end up working for our company in the future. Another concern is how we are involving our staff to help develop our relationship with the community. Human Resources integrate forms of sustainable development and health and safety procedures. It also makes sure the company runs ethically and in an environmentally friendly way.
Get your grade
or your money back
using our Essay Writing Service!
CSR can be implemented in so many ways, for example dealing responsibly with customers and suppliers, in other words not trading with polluting suppliers. Treating employees fairly and complying with the legal requirement is also another. CSR can reduce expenses on waste, KPMG's 80% of paper used internal and externally are from 100% recycled material. Also, 90% of the electricity that the company uses is form renewable resources which cuts down on tonnes of CO2 emissions. In order to reduce travelling expenses, car sharing schemes and audio video conferencing are put in place.
The firm has to be a good neighbour to the community it's situated in so, in order to operate well it needs to modify itself according to its external environment. KPMG has always valued its people, so helping out in the community has its advantages of showing off to our clients that we do care about the people and not just the ones we work for. We try to meet our expectations and needs alongside customers', investors', employees' and other members of the society.
Many investors tend to invest in companies who seem reliable and develop the society as a whole. CSR pays attention to operations of KPMG which affect the economy, society and environment as it tries to maximise benefits and minimise loss. This attracts more clients and keeps them and employees pleased. This makes the employees feel like their work for the whole community and it keeps them motivated. It allows the company staff to get involved in the community and develop their teamwork skills. It's better than spending for formal training courses for leadership skills which may not be as effective as actually doing something productive like this.
The advantages of employing CSR are that it reduces operational risk and cost, allowing companies to make better decisions. It also increases sales, quality and efficiency of production by reducing waste and making people aware of their good deeds. This kind of work attracts and motivates employees, while improving the company's reputation. Further advantages are that it makes our company unique and provides positive press coverage and creates a good relationship with authorities making the business functions easier. It also makes the company competitive while reducing risk levels and sudden damage to reputation and sales.
An example of KPMG's CSR project with Help the Hospices. This kind of programme gives a priceless opportunity for staff to volunteer and develop skills. The staff gets to vote on which charities they wanted to work for so this motivates them. Help the Hospice was voted to be the Staff Charity on the 1st October 2006. It is a national charity which assists 240 hospices which care for people who are waiting to die, with advocacy, support, advice and training. Both staff and the organisation gather for an informal meeting to help each other understand what the organisation is and what benefits it can bring to each other. KPMG and Help the Hospice also set targets for fundraising throughout the year. Help the Hospice account manager introduces the staff to the charity and spending at least once a week at KPMG. Employees could relate to the cause and they spent half a day per month on volunteering in the community and the majority opted to help the hospices. Activities like building a garden and Mechanical pig racing were used to raise money. This kind of actions allowed KPMG and Help the Hospice to from a strong bond and we are able to share expertise on management of carbon reduction for example.
Always on Time
Marked to Standard
This kind of partnership gives KPMG a good corporate citizen image and it allows people in the community a clear understanding what the firm does. It also allows our employees a varied occasion to develop core competencies, enhance skills and motivation by allowing them to manage the partnership and the fundraising target. This programme gives environmental, economic and social benefits to both organisations
- Baker, M. (unkown). Corporate Social Responsibility - What does it mean?. Available: http://www.mallenbaker.net/csr/definition.php. Last accessed 05 December 2009.http://www.csrnetwork.com/csr.asp
- Business Link. (Unkown). Corporate Social Responsibility. Available: http://www.businesslink.gov.uk/bdotg/action/detail?r.s=sc&r.l1=1074404796&r.lc=en&r.l3=1075408468&r.l2=1074446322&r.i=1075408600&type=CASE%20STUDIES&itemId=1081936552&r.t=RESOURCES. Last accessed 01 December 2009.
- CBI. (unknown). Corporate Social Responsibilty. Available: http://www.cbi.org.uk/ndbs/content.nsf/802737AED3E3420580256706005390AE/9D502144AC9F644380256F58005BD16C. Last accessed 05 December 2009.
- Article 13. (2008). KPMG, A Staff Charity partnership which involves capacity building, fundraising and employee development.. Available: http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1458. Last accessed 01 December 2009.