Consumer banking arm of financial services giant Citigroup

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Citibank a major international bank, which is the consumer banking arm of financial services giant Citigroup. It is one of the worlds largest banking groups with over 100 years of experience in institutional and retail banking.

Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. As of March 2010, Citigroup is the third largest bank holding company in the United States by domestic deposits after Bank of America.

Citibank has retail banking operations in more than 100 countries and territories around the world. 

In addition to the standard banking transactions, Citibank also offers insurance, credit card and investment products. Their online services division is among the most successful in the field claiming about 15 million users.

Business Intelligence (BI)

Business intelligence is a general term used to refer to a number of activities a company may undertake to gather information about their market or their competitors.

Some areas often included under the blanket heading of business intelligence are competition analysis, market analysis and industry analysis.

Business intelligence is a broad category of applications and technologies for gathering, storing, analyzing and providing access to data to help enterprise users make better business decisions.

BI applications include the activities of decision support systems, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.

Business intelligence applications can be:

Mission-critical and integral to an enterprise's operations or occasional to meet a special requirement

Enterprise-wide or local to one division, department or project

Centrally initiated or driven by user demand

Business Intelligence (BI) of the Citibank

Real Time BI

Real-time business intelligence is an approach to data analytics that enables business users to get up-to-the-minute data by directly accessing operational systems or feeding business transactions into a real-time data warehouse and business intelligence system

Citibank use Real-time BI for instant decision-making which is necessary.

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Business Intelligence and Reporting Tools Project

 It is an open source report development environment built on top of the Eclipse framework. BIRT has two major components one is a graphical report designer that targets J2EE platforms for report development and a Java application that resides on either a report delivery server or embedded into Java applications.

An optional Chart Engine provides basic bar, pie and line charts into BIRT reports and Java applications. 

Citibank use this tool to generate its usual reports.

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Citibank commissioned survey 

The results of a Citibank commissioned survey about small business use of social media makes us wonder. The problem is the survey results come from a much larger study commissioned by Citibank about small business and the recession.

Decision support system

Decision Support Systems (DSS) are a specific class of computerized information system that supports business and organizational decision-making activities.

A properly designed DSS is an interactive software-based system intended to help decision makers compile useful information from raw data, documents, personal knowledge and business models to identify and solve problems and make decisions.

Typical information that a decision support application might gather and present would be:

Accessing all of your current information assets, including legacy and relational data sources, cubes, data warehouses and data marts

Comparative sales figures between one week and the next

Projected revenue figures based on new product sales assumptions

The consequences of different decision alternatives, given past experience in a context that is described

DSS of Citibank

Data Warehouse

The first system used by the Citibank to support their decisions is Data Warehouse Initiative. It's main use is to understand customer behaviour, to build and manage customer segments, to support customer-focused product delivery and to improve the quality of decision-making throughout the corporation

Mobile phone payment

Citibank is planning to expand its mobile payment program, using mobile phones with NFC which stands for Near Field Communications to other cities in India and around the world a company executive have decided

The number of transactions by customers using the phone was about six times what they would make with a card, which suggests that the contactless payments were replacing either competitors' cards or cash transactions

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Sybase 365 Mobile Services 

Citibank soon realized the importance of providing vital financial information to its clients in a fast and non-interfering manner

Citibank opted for Sybase 365 Mobile Services to empower its customers to receive information related to stock markets, bank account transactions, investment opportunities and other banking needs via mobile device

Citibank uses mobile services and Sybase 365 to ensure seamless, real-time delivery of the SMS alerts via any host operator across the region

It Ensures real-time delivery of SMS alerts via any host operator, provides accelerated rollout across 16 countries, customizes alert capabilities, tailored to each recipient, extends seamless message service delivery regardless of operator

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Citibank iPhone mobile banking security Glitch

Citigroup Inc. has reported that its free U.S. mobile banking iPhone application has a security glitch and that customers should update to the new app version to correct the problem.

The banking company said that the iPhone app accidentally saved sensitive banking information like account numbers, bill payments, security access codes etc. in a hidden file on the iPhone itself.

The information from the app would also have been saved to the user's computer had they synced their iPhone to it.


Though Citibank is International, they operate at a local level offering the vast Resources and Support network to ensure their customers the choices that enable them to control their Finances effectively.

Citibank is innovative and constantly work on improving their products and services. They are focused on giving the best and unique service to their valued customers.

As an example, Citibank is the first bank in the UK to launch Internet Banking providing their customers flexibility to bank 24/7 from anywhere in the world