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The Impact Of Motivation On Employee Commitment Commerce Essay


For as long as institutional dynamics have been studied, over the past decade, researchers have been struggling to comprehend how many aspects of human relations in the workplace affect bottom-line performance. For institutional managers the performance of their subordinates is important for the growth of the organisation. One of the basic ways in improving or enhancing the performances of employees is through the use of organisational approaches such as motivations, because motivational problems are performance problems and can be addressed with current performance improvement tools and approach that is likely to predict organisations ability to achieve high outcomes with productivity, profitability, customer services, staff retention and work place safety, the significance of motivation within organisation can be describe as priceless asset of the company that should not be allowed to decline but rather be passed on to other subordinates.

According to (Wright, 2001) Motivation and its different philosophical views create a link between the employees knowledge and skills and the nature of their work. Motivation and its application has been the centre of the issues in human resource department. Human resource management viewpoint of employee commitment is one’s ability to deliver as required. Maslow suggested that, there are five levels of employees needs (Maslow, 1943): this include safety, social, ego, physiological, and self –actualizing. Maslow further argued that lower desires had to be fulfilled before the next higher level need would motivate employees, example of lower needs are air, water, food and shelter e.t.c dominate human behaviour until they are satisfied. Herzberg on the other hand categorized motivation into two factors namely Motivators and Hygienes (Herzberg, Mausner, & Snyderman, 1967). Motivator factors include recognition, achievement, and job satisfaction. Such factors if implemented appropriately will provide employee with greater happiness, increase productive, self realisation, and decrease turn over, decrease absenteeism, decrease expenses for psychological casualties, improve smooth working relations. Job satisfaction improves employee commitment which in turn improves performance, performance on the other leads to satisfaction. Hygiene factors emphasis on issues like job security, pay and job dissatisfaction.

According to (Herzberg, Mausner, & Snyderman, 1967) the opposite of job satisfaction is not dissatisfaction, but rather a simple lack of satisfaction. In the same way, the opposite of job dissatisfaction is not satisfaction, but rather “no dissatisfaction”. For example, consider the hygiene factor, work conditions. If the air conditioner breaks in the middle of a hot summer day, workers will be greatly dissatisfied. However, if the air-conditioner works throughout the day as expected, the workers will not be particularly satisfied by taking notice and being grateful.

(Vroom, 1964) states that motivation is a force inside a person that drive him or her to give maximum contribution in organisation. (Vroom, 1964) highlighted that employee effort will lead to performance and performance will lead to remuneration. Vroom further put across that Reward comes in two ways thus either positive or negative. The positive reward has the tendency to soar employee motivation and consequently high productivity. On the other hand, the negative reward has the tendency to plunge employee motivation and consequently less productivity.

Adams theory affirms that positive reward is crucial in getting the best out of employee, suggesting that employees advocate for fairness between themselves and other workers and equity is attained when the share of employee outcomes over inputs is the same to other employee outcomes over inputs (Adams, 1965). The basic assumption of Adams theory is that perception of work environment causes people to form beliefs and altitudes, this cognition brings about various work related behaviours (Pinder 1998). Adam describes motivation as a function of how a person sees self in comparison to others and that the feeling of inequality among employees brings about tension in organisation. Adam went on to suggest that a person willingness to work is a function of comparisons to the effort of others. Based on the result of the comparison a person may either work harder, less hard or maintain performance. The theory of skinner (Skinner, 1953) suggests that employees are likely to replicate their behaviours that lead to positive outcomes and desist from behaviours that precede negative outcomes. This implies that managers should take note of past operations and results to determine direction, effort, and persistence of employee behaviour. In this turbulent and rapidly changing business environment motivated employees are needed to maintain organisational sustainability.

According to (smith, 1994) the role of motivation is crucial in organisational survival, he further highlighted that motivated employees are more productive and committed to their organisation, and that managers need to understand what motivates employees within the context of the role they perform. Of all the functions a manager performs, motivating employees is arguably the most complex. This is due, in part, to the fact that what motivates employee’s changes constantly claimed by (Bowen & Radhakrishna, 1991).

For example, research suggests that as employees' income increases, money becomes less of a motivator (Kovach, 1987). Also, as employees get older, interesting work becomes more of a motivator. the decision for employee retention and promotion is crucial as uncompetitive, inequitable or unfair pay system are frequently cited as causes of dissatisfaction, unfair performance assessment, inadequate induction or development programmes, lack of career prospects, low level of commitments.(Egan, Yang, Bartlet, 2004) the way to become part of an organisation is through relationships, Employees who feel disconnected emotionally from their co-workers and supervisor do not feel committed to their work. As such, correctional staff who tend to hang back and do the minimum because they do not believe anyone cares also become vulnerable. According to Keller (1999), motivational systems involve participative management, self-managed teams, just-in-time training, and pay contingent on performance, all of which are performance improvement interventions.



Research Approach

The research will take a quantitative approach. This style of approach is the necessary research philosophy for this study because it offers full detail of the situation to comprehend the authenticity or perhaps the truth behind them, even though qualitative research could offer different style and method of measuring and ascertaining conclusive fact from the research participant. However, this is much expensive compare with the preferred quantitative method.

The reason for the quantitative approach is that is less expensive and can provide a high level of measurement precision and statistical power and also ensure a high level of reliability of data, allow the researcher to specify clearly and precisely the independent and dependent variable, last but not the least, allows the researcher to arrive at a more objective conclusion by minimizing subjectivity of judgement (Bell et al, 2007). In a bid to obtain as much responses as possible a well thought out questionnaire and structured interview questionnaire will be sent out to employees of Department of Urban Roads to solicit for answers to the research objective.

Data Collection Techniques

Both primary and secondary research data will be employ for the study to answer the objective questions of the research, the study will focus on employees of department of Urban Roads across Ghana to establish their various motivational approaches and its effect on employees. Due to the sensitive nature of this study and in the a bid to fulfil all ethical requirements concerning this research, consent has been obtained from the Managing Director of Department of Urban Road Ghana on the 9th September 2010 via phone call to conduct the survey on employees, about 250 questionnaire will be distributed to employees as a review tool for this study which will take the form of 5 point likert scale and structure interview questionnaire will be directed to 8 divisional managers to help the researcher to identify the perceptions of the employees.

Sampling Techniques

Both Random and Quota sampling technique would be employ to administer the Questionnaires. The random sampling technique will emphasis on all the workers of urban roads, this would give equal opportunity to all staff irrespective of gender, age, and position, whiles the quota sampling will be use to target selected divisional managers including the HRM manager.

Data Collection

Primary Data: Primary data is collected for the purpose of helping the researcher to obtain answers to the research objective. Quantitative research method is a research strategy that emphasises in the quantification and analysis of data (Smith, 1988).This method emphasis on logical and critical approach and also allows a large data to be collected thus a good accurate extrapolation and generalisations can be made from them. The quantitative research is mainly questionnaire which provides richer, in depth data, which often provide insights into subtle nuance that the qualitative approaches might miss.

Secondary Data: Secondary data are collected by other scholars. It can be obtain from e-journal, online database and online resources. This would be very useful for this research. It is easily available, less expensive as and provides and insight into the nature and complexity of the subject.

Data Analysis

With the help of the spread sheet, the results will be tabulated and discussed using correlation data analysis technique. Correlation data analysis would be used to test and compare the relationship between the variables. Correlation is a technique for investigating the relationship between two variables to measure the strength of the association between the two variables e.g Age and blood pressure or motivation and commitment.

Time Plan

The researcher will allowed sufficient time and resource to this study and adhered to it to ensure that the research is completed on time as schedule. Below is a chart showing how time for the research has been earmarked.




Developing Research proposal

Dec (2010) Week 1

Dec (2010) Week 3

Literature Review

Dec(2010) Week 3

Jan (2011)Week 3

Preparing for Survey

Jan (2011) Week 4

Feb (2011) Week 1

Developing the questionnaire

Feb (2011) Week 2

Feb(2011) Week 4

Dissemination of Questionnaire

Feb (2011) Week 4

March (2011) Week 2

Analysis of Data Collection

March (2011) Week 3

March (2011) Week 4

Research Writing starts

April(2011) Week 1

April (2011) Week 4

Submission of research

April(2011) Week 4

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