Marketing Dissertations

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Technology Changing The Boundary Of The Firm

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche goods but now, one can buy or sell almost everything in this world to virtually everywhere. You can transform your business if you are nicely connected to your customers, suppliers and other trade partners. Internet...

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Aktel Mobile Company

According to the Industry Life Cycle, the operation of TMIB in Bangladesh, as it seems, is still in the growth stage. So the investment of TMIB in the prepaid section has been speculative since the last couple of years. ...

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The Information Technology

With the expansion of the globalization and the rapid development of the Information Technology (IT), the logistics industry has become one of the most important industries in the 21st century. ...

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The Online Game

Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. ...

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Wild Stone

Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers. ...

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The Evolution Of Data Mining

In today’s dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitors’ actions on existing relationships (Reinartz and Kumar, 2000). ...

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Colour Packaged Produc

The central point in today's marketing is to fully please consumers' needs and prosperity. The major point in marketing planning is always consumer. ...

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Molding The Behavior Of Aggressive Customers

Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). ...

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A Talent Management

Talent management is the process that emerged in 1990 and continues to be adopted, as more companies came to realize that their employees' talent, skills drive their business success. ...

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Brand Identity And Positioning

A brand is not the name of a product. It is the vision that drives the creation of products and services under that name. ...

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Consumer Behaviour

Marketing Dissertations - Consumer behaviour is dependent on few factors that need to be considered in any industry. ...

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Changing Us Marketing Stratges

Pharmaceutical companies spend large sums of money in the time-consuming research and development of new drugs and the new classes of drugs. ...

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Impact Of Marketing Collaterals

HDFC Bank was incorporated in August 1994, and, currently has a nationwide network of 2000 Branches and 5,471 ATM's in 996 Indian towns and cities. ...

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Imc Plan

This term paper mainly focus that how an IMC plan is generated in order to make the product familiar with the customer and also how to introduce the product in the market. ...

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Failing To Meet Customer Needs

This dissertation examines a service company Advanced Alchemy which engages in providing value-added marketing, recruitment and other services to major... ...

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Leverage Brand Equity

This chapter contains background of our study, statement of the problem, significance and delimitation of the study. ...

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A Comparative Study Of Consumer Behaviour

Consumer Behavior is an aspect that is given a lot of importance in the globe of marketing. ...

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Youth Market Systems

Creating outstanding products and programs to win marketplace is not an easy job. ...

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The Impact Of Advertising On Fashion

The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly ...

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Key Marketing Concepts And Strategies

Cisco Systems Inc, a networking systems developer and manufacturer, was founded by two computer scientists at Stanford University in 1984. Cisco went public in 1990. Computers on local networks had not been able to communicate easily with computers outside that network, until Cisco introduced its first commercial router in 1986. ...

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How Customer Loyalty Can Be Increased

How customer loyalty can be increased in the restaurant industry? The case of Nandos. ...

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Indians And Green Marketing

As I sum up draft of my study, I appreciatively reminisce the contribution of all those people without whose support and help, this study would have never taken its present form. ...

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Factors Purchasing Tyres

In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. ...

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Internet Users In Nigeria And Hungary

Despite the marginal difference between Nigeria and Hungary, the internet develops a relationship that can be exploited ...

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Purchasing Decision Making Process

Business buying decision process consists of the following steps. ...

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Intentions And Consumption Behavior

If it is said that marketing in true sense is the conclusion of social culture of post modern consumer culture (Firat, 1993) then an immense burden and responsibility has been imposed to determine the conditions and meanings of life for the future (Firat and Venkatesh, 1993). ...

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Re Patronage Intentions In Restaurants

In this research the main focused is to find the direct effect of Dining attributes Customer satisfaction on Customer's Re-patronage intentions in Restaurants Industry. ...

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Marketing Cap

The purpose of this study is to, analyze the current practices going on in the Indian market in terms of using the virtual market and virtual marketing as tool to enhance bottom & top line and for a better penetration. It would also throw light on various marketing strategies can be synchronized with web marketing for better and optimum results. ...

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Research Findings Analysis And Interpretation

This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present study: a publicly-owned company (referred to as Company 'A) and a privately-owned company (referred to as Company 'B’). ...

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Out Market Research

It is necessary for organisations to carry out market research before they can come up with a good quality marketing strategy no matter how big or small the company is. ...

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Confectionery Industry In The Uk

Confectionery industry in the UK contributes a major amount of revenue to the countrys economy. Repeated case studies have... ...

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Bottled Water

All the knowledge learning and procedures are useless without observations and practical experience. ...

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A Case Study On Aurobindo Pharma

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma...

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Investigation Into Consumer Buying Behaviour With Regards To Branded And Own Label Food Products At An Aldi Store

In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. ...

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Situational Factors On Consumers

Investigation of the effects of situational factors on consumers' buying products with superstitious association ...

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Note: All of the dissertations in this section were written by students and then submitted to us to publish and help others. They are not the work of our own expert dissertation writers; we never publish the work that we produce for our customers. Thanks to all of the students who have submitted their dissertations to us. You should not hand in these dissertations as your own. We do not condone plagiarism!