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Example Design Dissertations

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Importance of Brands and Branding

Many marketers are rethinking their branding because competitive pressures, new channels, and changing customer needs have eroded their brands’…

Analysis of Product Packaging Design

In this thesis I am trying to test whether Yes please soup pot design not only communicates to the potential customer a series of qualitative attributes…

Packaging Materials and Consumer Preferences

The intentions of Consumer for procuring anything depends upon the intensity of his desires to satisy his needs. Consumers have expectations that…