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Turkish Football Federation PEST Analysis

Turkish Football Federation (TFF) is the governing body of football association in Turkey which organises the Turkish national teams, Turkish Cup and Turkish football league. TFF is a member of FIFA and UEFA. Political Turkey is...


Starbucks strategic action - 2012 to 2015

Starbucks, one of the world’s largest coffee houses, has undergone a series of strategic changes between 2012 and 2015 to ensure its long-term growth. It is argued by Urbancova (2013) that maintaining a competitive advantage is ...


Strategic Approaches to Preparing for Future Market Conditions

The traditional approach towards strategic management presumes that executives are able to predict future market conditions by applying powerful analytic management tools. Therefore they are able to choose a clear strategic direct...


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