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What is global advertising?

Global advertising is a concept that has stemmed from the increased internationalisation activity by many firms across the world. However, it is not simply advertising across national borders, but standardising advertising strateg...


How does Stevenson create mystery and suspense throughout Dr Jekyll and Mr Hyde?

Published in 1886, the context in which Dr Jekyll and Mr Hyde is set is one of fear. Victorian society was undergoing significant transformation, and there was a prevailing public anxiety around the rapidly advancing fields of sci...


The Theory of Colour

Colour theory is a complex framework within the visual arts that provides guidance on the mixing of colours and the visual effect that combinations of colour produces. The simplicity of this basic definition belies the complexity ...


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