London olympics 2012
As a perspective contractor to the Olympic Games for the position of communications project handler as applicant for Lowestoft in Suffolk, as a selected candidate base for contracts at the Olympics 2012 style initiative. (1)
With events in London at Lords cricket grounds for archery, the O2 stadium for basket ball and gymnastics, the all England club at Wimbledon and Wembley these are the locations in London although there are other sites in Suffolk. (2)
The problem we have is that up to the minute information is needed this needs to be available to the masses at large stadiums and the content to be displayed on large screens during the Olympics.
To my understanding of the problem big screens have to be available to the London Olympic game areas but that information inside stadiums and also highlights need to be available out of the stadium to queuing customers and as one of the biggest stakeholders up to the minute information is important because every part of the Olympics is important in representing the country and shows our standing to other world civilisations.
The screen will display information on rotation of sport scores and highlights at points of key interest or controversy, in accordance this is information that will be displayed in the stadiums but on screens outside less information will be displayed about scores, again in accordance to this these screens will however have high lights but will be linked together so they can be controlled fully in event of contingency information to bystanders.
My aim is to have very large screens, not commercial standard sizes that a house hold could viably have in the living room. In argument to this, that could work but it makes the task much harder more screens would be needed to cater to the vast quantity of people at the locations of the games and the task of setting up for example 40 inch plasma screens is epic when thinking about man power and resources in power and for example wiring. The aim I have is for large screens that are specialist in outdoor events and designed for the task at hand. The overall Aim is to provide exact information as it happens and also to give detail and allow people to see the full extent of what is going on.
A constraint is volatility of information, costing and the presumptions over mass production and off the shelf. The best way to manage a project is always for this task going to be to really give the stake holders the best deal and get the most for the money. A constraint is that we don't know the cost allowance for the screens although in contradiction to this it is helpful as the possibilities are endless.
An obvious constraint is location and logistical movement of the physical deliverables, the screen and the expertise of setting this special material up.
Time is a constraint the screens as deliverables are going to hit a variant of milestones in their journey to the location and once the games have finished they can't just be left it's still going to be a responsibility as project manager to have these returned, sold on, or organise and oversee the satisfaction of rectification due to wear and tear or damage, or even in a worse case insurance ratification.
An assumption I have is the screens need to be there set up and ready to show up to the minute information to spectators but that how this is delivered is not important as long as the task requirement is filled.
To support this there are many avenues I could take, renting hardware to fulfil the needs, buying off the shelf or actually mass producing and in accordance with this whatever way I take the materials I use and the people that would be used in this situation are going to be in essence a way to reinsert money into the economy, to steer away from personal thoughts but show in conclusion that say for example I go about having the screens mass produced the way this is done would have to reflect the best of English thought and in a diplomatic essence the Olympics is a way to "show case" this is my main assumption, it's about the games but also bringing investment and trying to boost economy.
- Finding information and giving questimates on having screens produced especially for the Olympics is out of the question. In argument it could be done but in contradiction for the time allowance of this business case that is not good. I assume doing this would be more expensive than buying screens from manufacturers and came to the conclusion that big electrical companies would not really be selling screens to such a big event, its free advertising so would the manufacturers not be competing for this and be stakeholders themselves?
- Producing special screens also means allowing the possibility for problems in production due to the common sense fact they don't actually exist yet, there might be a problem in production this would create stress and this task in the organisation of the Olympics is not allowable for any float it would be a task completed as a last milestone over all, but in accordance vital in essence.
- Based on projected ticket amounts I can say there are going to be a very high volume of visitors, it is the Olympics I have assumed that the screens are for the sports events. The rest of the transport information and aspects general to the spectators are going to be dealt with elsewhere.
- The volume of tickets is going to be about 8 million (3) Ticketing at London 2012". London 2012 website. http://www.london2012.com/plans/ticketing/index.php. Retrieved 2008-08-22.
- The venues included in the Olympics will be Wembley stadium, the O2, Lords and Wimbledon as well as newly built stadiums in Suffolk. (4) http://www.coolapproach.com/gossip_story.asp?id=11
- The stake holders are Lloyds TSB, EDF energy, BT, British airways, Addidas, Deloitte, Cadburys, Adecco, Cisco and UPS.
- I think that there will need to be screens fixed to walls and screens situated on the ground.
- The work place in which this project is being conducted is not a matrixed work place and the majority of hands on work will be outside, this produces big health and safety considerations.
- The carbon footprint of this task is going to be important and again it is representative of the country so promoting energy efficiency through EDF energy for example is going to be a consideration and show a need to advertise this as advert content on the screens between games. In Accordance the other stake holders are going to want advertising on these screens and be in charge of producing their adverts to lengths and content that is ok with the Olympic board, but these are milestones as well, this would all need to be tested before hand.
- My last real assumption is that the screens will be set up prior to the Olympics thus the need for fencing to stop spectators being harmed during erecting the fences is not needed, To conclude the contracted workmen and other staff will already be adhered to health and safety.
My requirements are based on my assumptions and global aim. The global Aim is fulfilled but giving requirements in suggest of my research areas, to conclude basically what I hope to suggest in the discussion which will flow from the research areas I have looked at.
- The screen sizes will be large enough so you can see them from one end of a stadium to the other
- The resolution will be high and handle size distribution, so if a camera sends information in smaller revolution then the screen should be able to handle resolution differences.
- One of these screens will need to be just outside the stadium or venue. For passing or camped spectators.
- One will need to be put just a side of the stadium were sport is being played.
- Information will be displayed in way of scores
- Data transfer will have to be secured and to mobile devices
- Camera equipment will need to be able to give up to the minute filming and commentary straight to the screens
- The screen will need to be able to handle all weather conditions
- Advertising should be placed physically on the screen hardware, affixed in some way and be large.
- The content needs to build a mental mapping in the viewers mind to allow for fast viewing. "The supreme question must be what impression will the introduction of this detail produce upon the mind of the spectator" - (5) Jasper Maskelyne page 80 the elements of friendly software design, the new edition, - Paul Heckel.
I am going to use the internet to research prices and gather information on the Olympics this will strengthen assumptions I have made and set the requirements as suggestions in this case as a contractor competing for the contract trough Lowestoft's initiative.
- I will use the official Olympic web site.
- I will use Wikipedia for information on the amount of people attending but treat this as an estimate.
- I will use internet chat forums to acquire information again as estimates and a way to find trends in technology and from people's experiences establish what would suit my need.
- I will use Google to find and compare the market on technology, An array of internet based
- Sales/rental sites and specialist equipment pages.
- I am also going to use different books on project management from the Hendon public library and Middlesex universities internal library.
- The E-learning resource via the mdx website will be helpful to find material on management of this project.
- I am recommending an Iconic 100 HD by adi.tv big screen rental.
- This is a mobile screen; it is propped on a 25 meter articulated lorry.
- The screen erects from inside the truck, in 24 minutes with one worker putting it up.
- The screen is about 15 meters tall and 8 meters wide.
- The resolution is 720p ( 1280 X 720 )
- The screen has on board media production and editing equipment.
- The screen is developed to handle outdoor weather conditions and this is important for British weather trends for the summer.
- These are Eco-friendly, no carbon footprint for production plus the generator will use Eco fuels.
The communication of media to the screens will be with PSN or personal satellite network this works on encrypted transfer using python cryptography tool kits, VPN will connect any LAN based topology at the stadium. As a persona and scenario, a presenter in giving an interview between races with the winner in the foyer under path to the changing rooms. A camera man is filming.
This information is relayed on a HTPs connection with Fibre optic to his PSN machine his boom man has held next to him, this information is sent back down to the stadium and shared to the adi.tv server, the server is connected to the information via the same VPN. With about a 3-4 second delay in the truck a typist is relaying this subtitles to what the report audio says. In the same way during the race information from cameras at the track will connect directly between PSN connections and relay the same up to the minute film at each screen.
- Each screen has its own generator. In contingency good as not affected by power loss.
I am not going to focus on my profit as a contractor of the screen information at this point; this would be a step in the business case document. At this point I will work with guesses and also factual information; in regard to the screen rental and logistics of moving the screens to the locations I have a price. I contacted the company and gathered this information; figure 1.1 shows an email from Adi screen rental showing the prices. However the price of needed developers to make the software is more guess based and runs on information as a mean on average salaries in the London area for this kind of media production.
Time scale information.
The project is going to work on the idea of JIT or Just in Time, the screens will be there with enough time allowance for the finished software that has been engineered to be tested for any errors and the programmers that will be on site can them make alterations, this will be the final milestone and allow for quick on site set up. http://en.wikipedia.org/wiki/Just-in-time_ (business) (7)
The work environment
There will be media production both on site and off site due to the nature of the Olympics and possibility of change to the needed viewed information on these screens. The main essence of information being shown in figure 1.2 will be created using a RAD or rapid application development approach this is because the system does not involve much interaction and will be produced in a quick manor there is no need for any real paper based user testing.
The work environment is matrixed for the completion of the task. Due to a matrixed work environment I will use throwaway prototyping, this is because I only need to test for the mentioned stakeholders and there will be many challenging locational and technical issues to be solved, The user requirements are unclear, a representative focus group could be used to test if the information on screen is effective but I can't at this point worry about the end user needs these are guessed and as from the work breakdown point of you I have worked out form Alan Denis and Barbara Haley Wixom's book, systems analysis and design second edition page 9-18 that throwaway prototyping and to the point build of the agile methodologies of production would suit this project, to conclude why this is because RAD or rapid application development would suit a work frame not lab based and allow for the design to get into the hands of the users, in this case the screen handlers. This would adjust from the SDLC phases to get the system developed quickly.
What will be displayed?
As mentioned I want to display information on the competition as it happens, the content shown will be sports oriented but with a commercial side, an end user friendly system is always needed, in detriment and cancelling this detriment of a bad atmospheric feeling to the screens such things as toilet locations should be seen. In argument with less entitlement to be there then country medal score situations. To conclude I am going to have information shown about the following.
The information on the screen
- A graphical representation for the number of medals countries have at gold.
- Information on sponsors.
- Lost person bottom scrolling displays with meet point's maps.
- And welcome to the Olympics page between content
- Toilet locations on a map of the stadium or grounds
- And if needed information on what to do in an emergency
Conclusion of subtotal
I feel this is a high price for the screens, but this does include the hardware and software to make the media, it includes logistical calculation, the cost of labour and technical skill plus it also covers complete cost of the screens for the twenty days.
In contrast I feel there are some holes that could be scoped out a lot, for example this is the biggest transportable screen in the world, it does run on its own generator but I have not calculated the fuel costs to run such a big screen.
Over all when you however assign values to the costs and benefits I feel that perhaps it is feasible to do, the stakeholder charges will be more for the bigger adverts during the games, since this is the biggest screen in the world then we can charge the sponsors in accordance for this privilege.
Cost of screens £ 798,000
Estimated cost to stage Olympics £ 5.2 billion
Projected re-generation to the east London area £ 9.325 billion
- International Olympic Committee - London 2012".
- IOC.http://www.olympic.org/uk/games/london/indexuk.asp. Retrieved 2008-08-03.
- http://en.wikipedia.org/wiki/Just-in-time_ (business)
- Jasper Maskelyne page 80 the elements of friendly software design, the new edition, - Paul Heckel.
- http://www.londonjobs.co.uk/jobs/buildingtradesandlabour/electrician (8)
- http://www.jobstats.co.uk/salary-rates/programmer-jobs (9)
- http://www.payscale.com/research/UK/Job=Personal_Assistant/Salary (10)
To start the method of organisation would be at the high scale or level with very general requirements, all that was stated was that a screen was needed and that it had to hold some form of information. On the Top-down/bottom up part of finding what the stakeholders wanted we would use top-down although we could use either the model that's represented the top-down/bottom up approach shows this.
We could then make a project work plan. This is not a diagram it is a set of steps to complete the task and it shows dependencies along with their status, are they open, complete or in progress, we can also see the duration generally in weeks. The task numbers are normally 22.214.171.124.5.6.etc; however when we get a 2.2 or other set of numbers this shows a sub task.
From this we then think about the WBS as a diagram, at this point the business case has gone it has been approved and now we know what we are doing. The work breakdown structure is completed and we manage the project with a tool such as a PERT or as another example a Gantt chart.
When making the Work break down diagram or model I am going to concentrate on not breaking the 100% rule.