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Ethnomethodolgy

1) Garinkle’s breaching experiment is an experiment that seeks to examine people’s reactions to violations of commonly accepted social rules or norms. Breaching experiments are most commonly associated with ethnomethodolgy. An example of some of these experiments is standing backwards on an elevator or shopping out of someone else shopping cart. Its there to demonstrate how much of society just has been conditioned of what is normal and when what they expect to happen doest it makes them uncomfortable. There was actually a recent reality show on TV that remained me of these experiments, MTV’s oiling points. They took some of Garinkles ideas and tested them out on everyday people and see how long they can last until they can no longer deal while most failed the one’s who where able to deal made money. Some of the things they do are having a guy in just under wear standing in the window of a fancy restaurant just staring in on the people sitting in front of them. Another example is after someone pays for something telling them they didn’t pay and naturally all of this stuff that goes on is not a common day occurrences and it really test people to go out side there norms. It is evident from this show alone that not many people can do this because they have been so conditioned to expect what will happen next in even mundane task like purchasing something at a store.

2) Fedrich Nietzsche while most of his critisum regarding power is towards Christianity and god it is easy to take his consepts and apply them to many other aspetcts of society. For instances his idea behind that controling people by revenge and punishment is a abuse of power is much like modern American soceity and how the government is able to use there adjenda to control the media. There revenge is on thoes who are trying to counter act what there trying to make American Citzens belive such as the war on terror and then they use punishment by pupposly with holding vital information to the public, which really does affect dessitions down the line and while this might not seem like sever punishment it still is enough to keep people in line. This abuse of power is what neitzsche saw in religon the pope was able to tell the weak and the sick to behave a certain way not to fight the in justices there facing in their lives because all wll be fixed when they get to the kingdom of heaven.

He speaks out strongly against the morality of the "herd" that encourages a dull mediocrity in all. He finds such a mediocrity in modern scholarship, which is overly concerned with digging up dry, dull facts. Nietzsche's ideal philosopher creates meaning and values, and does not simply deal with empty facts. Nietzsche asserts that there is an "order of rank" according to which the spiritual strength of all people can be measured. Because of this difference between people, it would be absurd to apply one moral code to all people. This is true because you don’t see many people in todays world trying to find something new to shead light on most people only get to learn about the same dull matters everyday to keep them focused on stuff that should really no matter like fastion and movie stars. All of this mind numing stuff is almost like an alter reality that the american people galdy bye into. This then leads to scholars not aiming to high when it comes to philsophical ideas this may because they them selves have been so brain washed by he mundane life they interact with everyday or prehapps the most radical and note worthy theories are the ones being kept out of mainstream society in order to keep the “nothingness” alive.

To prove that inequality and raceisum exist on every level he uses women and of course from one nationality to the next there are biased options and this is how he begins his work on anti semitisum. While his intentions may not have been ill mannered some of his consepts were taken on by Hitler along with Neitzsche idea that he was better then god could be or any human making him supior to everyone which is exactly what Hitler belived to. I think that for him to belive that the consept of god and religon had to much power doest make it any better if the power is in his hands. Through most of his life he was not one looked at has a leader or ever given the chance to have more power then he could handle therefor no one could really say what he would do with that power. However we can look through history and see what happens when one belives their suprior to people and espically specfic groups and no one better exeplafies this better then Hitler.

Another critcisum I have of his work would be that while he forcuoses on courrption and power from a view point about god and christinaity I feel he doest anlyze from the prospective of soceity and the governemtn. As well as other religons he acts as if it is only one particular religon that is courrpt and even by todays standards this is far from true its amost like you can look at human nature and see that the powerful will always be there to control the weak by any means nessary.

What distinguishes Nietzsche from other nineteenth-century critics of religion, morality and nineteenth-century life is that he does not search for a more effective moral life; he attempts to save life from morality itself. He argues that nineteenth-century culture experiences life as a form of nihilism because it has invented a series of moral concepts such as "truth", "selflessness" and "equality" that have been raised above life in order to regulate and judge life. Nietzsche's philosophy insists that we ask questions what does it mean to think? Or what is the value of life? It is his willingness to ask these imperative questions that have made him so controversial yet so genus. So even today in modern American culture he is consistently being debated slowly changing the view points of many all over the world.

• McDonaldization is a term used by sociologist George Ritzer in his book. He describes it as the process by which a society takes on the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary standard. When he talked about Efficiency. Here, the optimal method equates to the fastest method to get from point A to point B. In the example of McDonald’s customers, it is the fastest way to get from being hungry to being full. McDonaldization developed the notion that quantity equals quality, and that a large amount of good delivered to the customer in a short amount of time is the same as a high quality good. This allows people to quantify how much they’re getting verses how much they’re paying. Predictability means that no matter where a person goes, they will receive the same service and receive the same good every time when interacting with a McDonaldized organization. With these four strategies people are able to rationalize harmful out comes. For instances it takes away individuality making everything the same and even competing local stores and restraints try to conform to the same way of running which only furthers the problem in more ways then one because now not only are more things becoming the same but these places can not compete in the same league as a place like McDonalds this only setting the local place to fail. People are not also convinced that this is more convenient when you can spend so much time in a drive through line which then also takes away human contact make the businesses interaction even less personal. It seem that technology keeps growing and while we might have control over it now it is only a matter of time when this no longer becomes true and we have to suffer the consequences of our actions because there might come a time when there is no humans even allowed to use a cash registered ect.
• A combination of the words "globalization" and "localization" to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market. This means that the product or service may be tailored to conform to local laws, customs or consumer preferences. Products or services that are effectively "glocalized" are, by definition, going to be of much greater interest to the end user. AOL is an example of a company that practices glocalization. It markets a portal that is viewed worldwide. Although at the same time, different versions of the site are offered for different users. For example, it offers content and language variations in some 25 countries including China, Russia and Canada. It also customizes content to appeal to individuals in those locations as well. It also allows you to type in your zip code to get more local news as well as global news. While this may not be the best system it is the lesser of two evils in my option because it does try to maintain some cultural values and allow small unique businesses to have a chance. Grobalization differs from the local because it the lack of culture world wide it makes everything the same no matter where you go such as target or Wal-Mart no matter what country you go to it will always be the same. Ritzier argues that the prevailing zeitgeist in the advanced capitalist world is one of “loss amidst monumental abundance” a sense of disenchantment arising from the ongoing transformation of “something” into “nothing” within a variety of spheres in contemporary society. In this sense, nothing and something are basically the two endpoints of a continuum on which various social forms can be situated and compared. Overall, he see’s it, the dominant historical trend we’re currently witnessing is the movement from social forms that exist more toward the something end of the continuum, to social forms that are more toward the nothing end of the continuum. An example of this could be drug companies while by in large it is a good thing even though big corporations like Fizzer ect control them it. While if you ask people about slavery they see it as bad despite how much got accomplished because of it once again just like the big drug corporations it did some good. In the end we let economic grobalization account for more technology and less human interaction taking away more and more culture away. Making nothing that is really important matter.

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