The Advantages And Disadvantages Of Facebook Advertising Method Marketing Essay
Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to let's take this statement apart and see what it should be.
Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.
The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case:” I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A” The advertisement pointed out that strengthen of the product which mean it’s communicating with the people.
First, what is "non-personal" advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase.
Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like “McDonalds”retailer shop who call out, "I say there, I would like to order food?", or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them.
Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick.
In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years.
Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising.
From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customer's reactions.
Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First let's look at the latter.
First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.)
Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individual's reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers.
Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers.
Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale.
Advertising is non-personal, but effective.
Facebook advertising method
The red arrow showing the Facebook advertisement
People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.
Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic' website from the ads, 60% became qualified leads and actively expressed interest in more information.
I have found [Facebook Ads] SO effective. My business wouldn't be anywhere close to where it is today if it weren't for Facebook, and the ads campaign.
— Chris Meyer, President
From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).
The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:
Over 50% increase in total rentals versus prior year at the same store.
10% conversion rate from visits originating from Facebook Ads.
On par with Google AdWords on a cost-per-lead and cost-per-customer basis.
$1.25 CPC delivered $10.25 cost-per-lead.
When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user's friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.
Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.
If the company is running a Facebook Ad Campaign, they can choose to target "Social Actions" in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their "fans."
The advantages and disadvantages of Facebook advertising method
Advantages of Facebook advertising method
Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, it’s really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand.
The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking website's massive user base. In February 2010, Facebook's is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads.
Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebook's advertising platform operate in a certain area or products that are designed for a specific age range.
The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting .
Customer Reach – 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized.
Increased Targeting – Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target.
CPM or PPC Option – Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there.
Successful with Local Clients – With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system.
Disadvantages of Facebook advertising method
Low Conversion Rates for eCommerce – People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates.
Weird, Irrevelant Ads – One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them.
High PPC Cost for Niche Markets – Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like “chicago wedding photographers” can afford to use this engine to attract traffic to their site.
Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in "size 8, Calvin Klein, white skinny body jeans" into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandma's photos or exchanging recipes with girlfriends. This is called "interruption marketing" and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of the moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further.
Improvement for facebook advertising method
IQ Tests Ads
IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, you're sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of "I know they aren't smarter than me" most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin.
Ironically, by clicking the link of this advertisement scam, you've already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, you'll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants.
Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like "Lonely, 18 (21), and single", "I'm bored, half naked, and looking to get completely naked tonight" or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadn't escaped from your brain to gather in another area. These ads are nothing but dating site scams and you'll be out of cash just to receive teases on another site.
To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the “admin page” link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page).
The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement.
Banner advertising method
The Arrow showing the banner advertising method
A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games.
As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of "supply and demand" works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet.
Undoubtedly you know what banner ads are; you’ve seen innumerable ones as you’ve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors!
Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertiser’s site.
Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them.
Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form.
How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc.
Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes.
Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it.
The advantages and disadvantages of Banner advertising method
Advantages of using Banner advertising method
Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work.
Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesn’t.
Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business
Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of "hits", depending on the advertiser you go with.
Disadvantages of using banner advertising method
Online banner advertising provides a method of getting click through to the advertiser's site. The biggest of the online advertising disadvantages, is cost.
Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors.
Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size.
Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content.
Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue.
The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the "alt" section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled.
Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps.
Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code.
Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldn't take you long to find.
It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem.
There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust.
If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with.
Improvement of using banner advertising method
Using banner advertising effectively and to create a banner ads isn't all that difficult, you just need to know what to do right? For those of you who don't know this marketing method: it's a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Let's take a closer look.
Using Banner Advertising Effectively - 3 Golden Rules For Effective Banner Ads
Golden rule 1. What's the benefit for your customers?
Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then it's obvious to make your headline something like: 'Loose 10 Pounds In Just One Week!' Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate.
Golden Rule 2. Graphics are not as effective as text!
When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise.
Golden Rule 3. Include instructions for your prospects.
Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as 'Show Me Now', 'Visit Us Now' or 'Show Me The Biz'. It will make the click through rate go up and so will the conversions to sales, generating more profits for you.
Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively.
Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online.
Pop-up advertising method
A pop-up ad is an ad that "pops up" in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive.
A typical site with two pop-up ads that appear on top of the home page
A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface - windows that fill the user interface are called replacement interfaces - and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that you're viewing, only to appear when you leave that Web site.
Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today.
Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the "close" button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from "false positives," unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI).
Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility can't tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves.
The advantages and disadvantages of pop-up advertising method
Advantages of using pop-up advertising method
they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ads on their sites. Pop-up ads are a good way to earn revenue on sites that offer quality content. The web site owners believe that they are justified in their bid to earn revenue since most of the information featured on the Internet is free for the user, and most users do not want to pay for the information offered by the content-rich sites. The site owners contest that if the users are allowed to view the content on their sites for free, the least they can do is tolerate a couple a pop-up ads that after all, help to pay for the site’ running. Even though most site owners feels justified in displaying pop-up ads on their sites, many other webmasters are resorting to pop-under ads that do not obstruct the user but wait till the user is finished with viewing the information on site. Pop-under ads are not so zealously opposed, they are far more likely to be tolerated and viewed with patience by the user, which is why increasingly more and more web masters are opting for pop-under ads to fund their sites.
You will be able to completely control the appearance and motion of your flash pop-up, as you will have the ability to choose font style and size, add images, icons, choose colors and dimensions, and a lot more. All these can be done in a simple user-friendly interface.
Properties of customizable flash pop-up.
Using customization tools for our flash pop-up window you will be able to:
set time for delayed appearance for your flash pop-up ad;
choose angle of movement during appearance;
choose speed of movement during appearance;
define the position of your flash pop-up advertising on the screen after appearance;
adjust the size of your flash pop-up window from very small and up to full-screen pop-up.
Inside the flash pop-up you will have even more customizable features. Among them:
Adding, creating and changing multiple different backgrounds;
Adding and changing images;
Allows working with images and html;
Creating clickable buttons and setting their time of appearance inside the pop-up ad;
Link buttons inside the pop-up window to a website or link on a website;
Text editing tools;
Adding different texts, backgrounds and images for each background of your Flash pop-up ad;
One major advantage of advertising online is that it's not restricted by man power or time. It is almost completely automated and your advertisement and sales with continue uninterrupted even when you are asleep or out for a holiday.
Internet marketing is much cheaper than traditional advertising methods, and since there are no paper brochures or fliers needed, you can save up storage space as well. When it is compared to printing brochures, managing a call center, or putting out radio and TV advertising, you can see how internet marketing would be preferred.
The most difficult phase of shopping at least for me is to spend more time standing in a queue in order to pay, than the total time u shop. This is especially annoying if you are in a hurry or on weekends. People are now more interested in shopping online and so in time your business is going to grow and reach out to the world.
Unlike other advertising methods, online advertising has the benefit that your business is open round the clock. Your advertisement is there all the time and easy for people to access again and again. This can really boost your earnings and increase your chances to excel in your business.
The Disadvantages of using Pop Up Advertising method
Pop up advertising on the Internet was once seen typically as a sneaky way to advertise adult websites and illegal software downloads, but today they are common on major commercial websites, advertising everything from car insurance to cell phone ringtones. The ads are triggered when a user navigates to a page or moves the mouse over a particular portion of a page, causing the ad banner to "pop up" to the foreground. Advertisers use this strategy as a way to force computer users to see their advertising, but there are some disadvantages associated with this practice.
According to the AKA Marketing website, pop up ads are 50 percent more likely to be noticed by computer users than a typical stationary banner ad on a website. But they are also 100 percent more likely to be considered intrusive. Web surfers feel they are having a product's advertising forced down their throats when it pops up while they are trying to read or view content on a website.
While pop ups are effective in one way, meaning consumers will have more familiarity with the product, the hostility the user can sometimes feel toward the intrusion can hurt the reputation of the brand and even drive visitors away from the product. It can even make people avoid certain content sites where the pop ups tend to be a regular occurrence.
Pop Up Blockers
If consumers never see advertising, then it obviously serves no purpose. While banner ads will appear regardless, a pop up ad can be blocked by specialized software. Many browsers have a pop up blocker that will prevent the ad from appearing on the page. If a user's browser will not block the ads, then free software can be downloaded to take care of the task. As pop up advertising becomes more rampant on the Internet, the use of this type of software will become more commonplace. Once blocking software is widespread, the effectiveness of pop up ads will be severely diminished.
Websites that allow advertising on their pages can charge the advertiser for the placement of the ads. Often, the rate that they get for allowing the advertising on the site is based on the amount of traffic the site generates for the advertiser. This is often measured in the number of "clicks" the ad actually gets each month.
If a company's site only generates 20 clicks per month on a pop up ad, they will be hard pressed to charge $500 per month for the privilege of appearing on the page. But if they generate 10,000 clicks per month, it can be worth it. But the downside is that each time a user clicks on the intrusive pop up ad, the user's attention is redirected to the advertiser and away from the site's content. In addition, if he clicks the pop up, it will take the user to the advertiser's website, potentially making him forget about the original content site to begin with. This creates a conflict for some sites that actually want their own information to be read or viewed. So, the increased effectiveness of pop up ads can actually make this type of advertising less desirable for the site.
According to a study conducted by the Bunnyfoot University, “The Efficacy of Pop-ups and the Resulting Effect on Brands” Internet users feel harangues and harassed by pop-up ads. The study revealed that pop-up ads precipitated dislike and annoyance with the pop-up ads and for this reason, with the web site and the site owner as well. Most users do not even wait to see the entire ad; they do not even wait till the entire ad is loaded or till the company or brand logo is displayed. More than half the pop-up ads displayed to the sample group were ignored. There were negative comments about the adverts because the users felt that the ads insulted their intelligence by assuming that they could not locate a certain item on their own. Annoyance at the appearance of the adverts also reflected that the users found them to be irrelevant and obstructive to the content of the site. These viewpoints are the opinions of the sample group selected by Bunnyfoot University to conduct their research however, considering the responses garnered from a multitude of Internet users, these opinions are shared by many users of the Internet who want to be able to view content-rich sites without being disturbed by pop-up ads.
Improvement of using pop-out advertising method
Here are some of the ways to improve the customer experience of pop-out advertising method. The value there is a reason why you are there. Make sure the visitor thinks so, too. Give them an experience, not just an impression. Make your interactions meaningful, personal, and be mindful of the needs of the target shopper. For instance, moms are usually with kids. Make sure to cater to both.
Staff up Hire staff with crowd management and retail experience. Pop-ups often involve moving a lot of people through small spaces and good traffic flow is essential to a memorable and compelling experience. Models are great for showrooms, not pop-ups.
Get permission ensure you have permission/licenses from all necessary parties (property owner, city, etc). This may seem obvious, but you would be surprised how many times agencies that are attempting pop-up experiences forget this very crucial aspect of experience management.
Set-up in high-traffic areas; don’t expect people to come to you no matter how valuable the experience seems, Unless you have a very limited product or brand. Then make it exclusive and hard to find. Otherwise, go big. There’s a reason why Target popped-up in Times Square in New York City.
KEEP ‘EM BUSY Think about the potential "dead time" the consumer might experience during their time in the space. Be thoughtful of every minute they’re in your space. This is your opportunity to totally control the sensory and contextual experience of your brand. Control all facets of both aesthetics and logistics.
TIMING Along those lines, plan the experience around the desired amount of time you want the consumer to spend with you. Be practical in determining the desired length of the experience
First impression Create the best possible first impression. Consumers’ moods will be set instantly, and you’ll want their interest to grow each minute they’re with you. Consider it to be like live theatre. What’s the story arc to your pop-up experience? How do you keep them coming back for more?
The common advertising methods are promotional advertising, Outdoor advertising, Airport advertising, and etc. Common advertising involves the use of items, promotional media events, putting signboard of the product and giving free-gift. It involve in using high cost and not suitable for every product.
The online advertising method can be your best partner when it comes to a popularity contest. Advertise online, and you advertise to the world.
Everyone is aware that the "internet is the future". Not only is it going to remain valuable in coming days, but it is valuable now. The fact of using online advertising method is enjoy the paperless green environment. An economically friendly solution to build your name is never frowned on. Imagine if you wanted to reach 1,000 people with your ad and had a flyer created. That means you will be printing off 1,000 pieces of paper, not to mention you will be using that much ink. Not only is that a pricy mission, but it is not the economic answer we are looking for.
Online ads have more advantages rather than disadvantages. The advantages are online ads can reduce the cost of transaction and this leads to the cost effectiveness. Online ads has lower price than the traditional ads such as newspaper ads. Small company is suitable for online ads since their company is small and they want to have more profit, an online ad has lower cost. Online ads are able for target marketing, exposure, creativity etc. Next, online ads can view internationally. However, the disadvantage of online ads is the additional costs for the people who work on it.
As a manager of condom company, I would like to choose ‘Facebook advertising’. It is because the users’ of Facebook are mainly youngster. As a youngster, we need to educate them in order to prevent creating the society problem. HIV, early-maturing, indecent assault cases is showing the weakness of the society which lack of moral value. At the same time we promoting our condom in Facebook and giving the information of the purpose using condom.
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