Marketing mix and internet marketing strategy
E-marketing is means to as online marketing or internet marketing, also referred the marketing of products or services over the Internet. The Internet and cloud computing has carried a lot of benefits to the marketing including to reducing costs for advertising and selling goods and services, related to any company and organization. The interactive things of internet marketing, e-marketing, both in consumer’s response and estimation their response, are unique qualities of the viral information for organizations.
Internet marketing depends on together with creativity and technical and ideas are characteristics of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, online newsletter, e-mail marketing, affiliate marketing, interactive advertising, online reputation management and also Social Media Marketing Methods such as blog marketing, and news room and etc.
The explosion of Internet/Web-based information has led to ever-increasing levels of competition for user’s attention. So that, Internet marketing is the process of growing and promoting an organization using online mediums. Internet marketing cannot simply mean by not only create an e-commerce website and but also promote for it. Sometime, organization’s website is operating the real goals and purpose of the organization’s marketing plan. Internet marketing have a lot of characteristic to make with together offline marketing such as Search Engine Marketing, Search Engine Optimization, Banner Ads, email marketing and Web 2.0 strategies, Viral Marketing, Online Newsletter and so on.
The fundamental factor of an e-marketing strategy is to compete a long term and short term advantage in competitive market and focus on upgrading the market performance by resources of organization and technologies. An Internet marketing strategy includes all characteristics of online advertising, online activities to promote a company online, including websites, blog sites, article on headline and online market research, email marketing, and advertising (banners and flash and etc.).
The strategy of e-marketing is derived from the principle of offline marketing, also McCarthy’s "Four Ps" of marketing. There are following things:
The online marketing has seen fundamental move to not only in the means available to promote goods and services, but also in the placement, or distribution of products. The following tools also approve for research, branding, retention, distribution, acquisition and product creation have changed dramatically to the basic principles of marketing strategy.
Build E-Marketing Strategy for Academy
Our Academy is selling education services to students from local and abroad. Exactly, We provide only relate with IT majors all over the education majors. Information Technology is very growth and spread all over the world. So that, people are want to know and learning these subject all the time. So, we should making to know the people around the world all the time about our academy is fulfilling who are needed. As these actions, we should choose the best effective strategy, E-Marketing, internet marketing.
Now, our academy is investing in state-of-the art computing, telecommunication, teaching facilities and e-commerce website. Also academy charges high fees if compared to other rival institutions. So that, we're need to build a e-marketing plan to compete the other rival institutions. As first step, we need always gathering information. That is a process in marketing and is usually called "Market Research". In order to fulfill requirements of our academy's target people and their needs and currently available options need to be investigated. Information needs to be gathered under the three following headings: Competitive Analysis, Market Data and Marketing Measurement. Our e-marketing strategy should be base on gathering information by Market Research. After analysis upon information by Market Research, should be evaluate the organizations' marketing mix. As following,
The four foundation of marketing, also known as McCarthy’s “Four P’s of Marketing” tools. These tools are Product, Price, Placement and Promotion. Our marketing plan is also base on the "Four P's".
Our product is a services, teaching and sharing the IT of education. So that , teaching facilities of our services should promote to become the best facilities than the other rival institutions. And our advertising system is also promote in online and offline.
Price is the major factor in marketing some goods and services. Now, our Academy's services charges is high fees compared to other rival institutions. So, we're need to adjust our services charges. When adjust our services charges, we should divided into local and global depend on situation of countries .
The physical location of the services to be marketed in can key factor in designing the marketing strategy. Now, our academy's campus is housed on a single campus in central London. However, the management wishes to open a second campus in Birmingham. We should open our campus in America and China and other Asia's countries. Because of , Many IT corporations and industries are settle in America and China may be an emerging global player in world trade but a lack of Internet business research and experience, means that there is still much to be learnt about e-marketing strategy in China. Our rival institutions are still compete in Asia's countries. So, we also prepare for competition our rivals.
Promotion includes advertising, printing press, academy's facilities, courses outline, scholarship programs and other publications. So, our advertising systems should promote for online and offline. As online, our e-commerce site should be represent Academy's facilities, courses outline, scholarship programs, payment systems, and etc. Also active in online advertising that promotes our academy online, including websites, blog sites, online market research, email marketing, and advertising (banners and etc.). As offline, our offline marketing must be active widely advertising our academy in TV satellite programs, printing press , billboards and etc.
Now, mobile technologies is very explosion in our living life. So that, our academy should designed a mobile marketing plan.
Marketing is a vital section for any organizations. So, above marketing strategy may be constantly evaluating the rest of the market, feedback from the marketing process can inform our academy as what the competition is doing, so that our academy can adapt and offer better or alternative our services and can open a lot of branch campus all over the world.
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