Best Practices of youtube Marketing
YouTube is a video-sharing service where the users are allowed to post or upload different types of videos. The videos are like entertaining, animation, personal, public, persuasive, etc. The first video (Me at Zoo) launched by Jawed karim (one of the founder) had around 3.24 Million hits (http://www.onlineschools.org/blog/youtube/). The youtube videos has the facility for the users that they can post or tag videos and can watch, comment on videos posted by other users. For every video posted in YouTube provides a link for blogging to the users. Users have the facility to view the profiles that have posted and commented on videos, can add the videos to their favorites and can contact them.
YouTube was founded in February 2005 by Steve Chen, Chad Hurley and Jawed Karim. It was launched in May 2005. These three founders are former PayPal employees. Chad Hurley had studied design at Indiana Univerity, Steven Chen and Jawed karim were students of computer science at the univerisity of Illinois at Urbana-Champaign ( http://www.bighistory.net/history-of-youtube/).
Chad Hurley Steve Chen Jawed Karim
Facts & Figures
The Facts & Figures are taken in the timeline of Five Years of YouTube.
Facts & Figures
February : Founders register domain name and begin work on
April 23rd : First video uploaded to the site
May : Beta launch of YouTube
June : YouTube embeds enabled
December : Official launch (8 million videos watched a day)
March : Content verification program launched
March : Filtering technology launches
May : Video responses launched
July : 100 million video views per day;
65,000 videos uploads per day
August : First advertising formats launched:
Participatory Video Ads (PVA) and Brand Channels
October : Google acquisition of YouTube for $1.65 billion
May : First known instance of a Rick Roll
June : YouTube launches in nine countris
June : YouTube mobile site launched
November : CNNYouTube Debates
August : InVideo Ads launched
September : Non-Profit channels launched
October : Queen of England launches YouTube channel
October : Content management system “Content ID” with
video identification launched
December : YouTube Partner Program launched
January : 10 hours of video uploaded every minute
January : YouTube Insight analytics tool Launched
March : YouTube Insight analytics tool launched
April : YouTube screening room launched
May : 13 hours of video uploaded every minute
June : Interactive YouTube feature Annotations launched
June : YouTube integration into Sony Bravia TV
August : : YouTube captions launched
October : 15 hours of video uploaded every minute
November : Promoted Videos launched
December : 720p HD launched
January : US congress and President channels launched
March : Disney deal signed
April : Peabody Award
May : 20 hours of video uploaded every minute
June : YouTube auto-share launched connecting YouTube
to social networks and Webmail accounts
July : 3D launched
October : YouTube announced more than 1 billion views per day
November : 1080p full-HD launched
March : 24 hours of video uploaded every minute
April : Indian Premier League cricket season live-streamed to the world
May : YouTube exceeds 2 billion views a day
Online Video Marketing
About Online Video Marketing
Online Video Marketing is marketing a product or service using videos. Using videos for marketing is one of the best strategies in marketing where videos communicate about the product, how it is used and their benefits to the audience in a very short span of time. With online video marketing the ads can be promoted with minimal cost and posted on their own organizations website or using other video websites like Google video or YouTube video.
Online Video Marketing tips
Once video is ready the next question how and where to promote.
How to promote videos
Provide the title and description of the video
Keep the video as short as possible i.e. between 2 to 5 minutes
Provide brief description
Provide search engines
Video should be clear, concise and straight to the point
Where to promote videos
Promote videos using video websites like YouTube, Google, Veoh, Yahoo videos, etc.
YouTube is one of the best & more popular website used for marketing. One of the reasons is the increasing number of video website users and other reason is YouTube is free for posting videos and not an expensive equipment.
There are four different types of videos to promote your business on YouTube.
This type of videos is basically used by the people who want to talk about why their business and their products are popular
The company videos:
These types of videos are produced by companies. This videos consists of their products, Services, offers, etc.
The vacation videos:
These videos are brought by the families or personals of their vacations by fixing them in their camcorder about the beaches, places, mountains, etc. so this home based business videos can be watched on their boring desk.
These type videos provide information on anything. If the information is useful and helpful the users can repeatedly watch these videos.
Best Practices of YouTube Marketing
YouTube has developed many tools for marketing the videos. Here are some tips used to do marketing with YouTube,
Channel on YouTube is the page which contains personal information, videos, favorites, etc. and this page can be viewed by the public. In customizing channel the user can design, Add banners and URLs, adding the top videos. In designing the channel the user can change the background color, text color and size this helps profile in good looking. In Add banners and URLs the users can upload icons and banners. The user can also select the top video which is to be played when the other user visit the page.
There are different types of Account available in YouTube for different range of users like Comedian, Guru, Musicians, Director, Reporter and YouTuber. All accounts have the facility to share, uploading, commenting, etc. For every different account types have different customizing options. The users who are creating the account in YouTube should be very clear which type of account should be created this helps other users easy to search your videos.
Tag and Categorize videos
Tags are keywords used to help people in finding your videos. To do tagging some keywords are required, for picking up the keyword the audience should be targeted before like who, how and what type of videos are going to be searched. Categorize all the videos which also help people easy to find you videos.
Playlist in YouTube is a list videos grouped together to play videos one after the other. When one video finishes the consecutive video plays automatically. These playlist are usually grouped by subject such as “Instructional Marketing Videos“, this group contains all the videos related to SEO marketing. So, if you have number of videos to be posted group them by creating playlist this helps the viewers to find the videos easily.
YouTube also provides an option of sharing videos. For every video on YouTube has a URL link, option of sharing directly on social networks like Facebook, Orkut, Twitter, etc. So, the videos can be shared by sending email from YouTube inbox directly or by sending the URL link or directly sharing them on social networks.
YouTube has the bulletin feature where the video publishers can communicate with other subscribers by posting bulletins to their YouTube homepages. These bulletins can be sent directly ‘Post Bulletin’ field which is available on ‘My Channel’ page. Whenever a bulletin is posted it will be available on the homepage of all your subscribers. With bulletins the user has the ability to promote their own videos to all the subscribers right away and at the same time he can also attach a message by asking them to watch and share with others. The user can also check out the statistics of the video that how many clicks are there for your bulletins on YouTubes’ insight area.
Comments or response
YouTube provides the users to check the comments, questions, or ideas on YouTube channel and can see which video is top on the list. The user can discuss on any topic with others and can have the votes on the best video and also can also comment on videos. The comments or response can be done on individual or with group of people.
Joining communities and groups
YouTube community is basically making few groups. For instance, if the user wants to share a particular video he can request to share on particular YouTube community group. It not just the use can only join in community he can also join on discussion with other YouTube members. Becoming a member in YouTube community group is very benefit because you can increase the contacts with other internet users who are on same interests as like you.
With this feature the user has the ability to see who’s watching your video and also the videos currently watched by other users. The last six videos which are watched are displayed on your channel page and also when other users watch any one of this video they can see your name on “whos watching” box.
This is one of the most important tips of all. When creating videos, think twice how it is useful and in what way it is help full to the viewers. Analyze before creating and uploading videos. The videos should be message transferable, good picture quality, clear voice, etc. this helps to attract the viewers.
Benefits of YouTube Marketing
For any user opening an account and uploading a video on YouTube is very easy and there is no need to pay a single pie for using this marketing campaign. It requires a little time, effort and creative on making the video.
There are many benefits using YouTube for marketing:
Free of cost
Unlike to other means of advertising, YouTube videos are shown for free. There is no budget required to promote and view the videos
As there is increase in online video website users, your video is watched all over the world.
As there are many viewers watching and adding videos on YouTube. Get attraction to your videos and asking them to refer their friends to watch it. This is way how the “viral” effects.
Customized channel or customized based
Whenever a video is added to your account, it creates profile channel by itself. The viewers of this channel subscribe the video. Anyone can promote their websites further by sending newsletters by e-mails to these subscribers.
Basically SERPs stands for Search Engine Result Pages. The videos which are added on your YouTube account has own URL stating on you website. Many viewers visit the site to know more about the products and services that are on offer. So, the hits on your site
Comparison YouTube with Google Videos
Reasons why YouTube is better than Google Video,
YouTube was constructed with a Community in mind.
YouTube’s user interface is vastly better.
YouTube’s viral functions – “Share this video” and “tell a friend” – are ridiculosly easy.
YouTube videos always load and play faster than Google videos.
YouTube displays the number of times each video has been played.
YouTube’s user account system is more robust.
YouTube’s search functionality is vastly better than Google’s.
YouTube displays three random images from each video for search returns.
YouTube displays trackbacks to each video.
YouTube helps users find the obvious: related videos.
Localized (international) sites
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