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A risk assessment and advertising plan

There are several risks associated with this proposal, such a control techniques not being apparent, the tight integration with business partners requiring mutual trust and using a replacement for face to face business methods: Risk include:

Strategic Risk

This is that a competitor can use their location to gain a competitive advantage. To minimize this risk, one has to consider location as a key business strategy, develop a strategy immediately if in the business of information or services and take a pilot approach to implementation.

Economic Risk

Economically, the risk can be that an acceptable Return on Investment (ROI) from investment cannot be obtained (Eiteman, D. K., Stone, A. I. & Moffett, 2007). To minimize this risk, one had to begin with small steps or pilot projects, take a long-term view on ROI, analyse cost/benefit thoroughly, and exercise strong project management.

Security Risk

Many feel concerned about intruders using the Internet to access internal systems. Relevant controls include ensuring network architecture is designed for security, using encryption and authentication technologies (e.g. PKI), using intrusion detections systems, treating internet as hostile and completing ongoing testing (David, 2009).

Reliability Risk

Some machines may be less reliable and potentially more prone to problems than traditional machines. To control this, automate business rules and associated controls into machines and test new machines comprehensively.

Legal Risk

Some part of the process may break local or foreign laws. To control this, ensure that legal advice is seek before any design, authenticate users and apply appropriate legal rules to different locations, and do not assume certain things are not policed.

Moral Risk

Be aware that staff may use the tools inappropriately. Develop an appropriate usage policy for the tools, notify all staff that tools access will be monitored, log or block accessed to inappropriate sites, and counsel staff acting inappropriately.

The risk planning process is managed by the top management and there is a need to possess the skills and knowledge to manage the organization (Barney, 2007). They should decide whether the technology and products are in line with the organization’s strategic goals and meet a need in their market. Senior management should have the skills to evaluate the technology employed and risks assumed. Periodic independent evaluations of the services and products by auditors or consultants can help the board and senior management fulfill their responsibilities.

The skills to effectively evaluate services and products, select the suitable mix for the organization and see that they are installed properly should be possessed by the management. If the organization does not have the expertise to fulfill this responsibility internally, it should consider contracting with a vendor who specializes in this type of business or engaging in an alliance with another provider with complementary technologies or expertise. Monitoring performance is a key success factor. The organization should regularly review the systems to determine whether they are meeting the performance standards.

Section 6 & 7: Implementation

Costing And Milestones

Advertising

Start Date

End Date

Budget

Manager

Dept

First “Investment Today”

Magazine Ad

10/1/2011

31/1/2011

RM 35, 000

Jane

Mkt

Second “Investment Today”

Magazine Ad

10/3/2011

31/3/2011

RM 35, 000

Jane

Mkt

Third “Investment Today”

Magazine Ad

10/6/2000

30/6/2011

RM 35, 000

Jane

Mkt

Forth “Investment Today”

Magazine Ad

10/9/2011

30/9/2011

RM 35, 000

Jane

Mkt

First “Star” Newspaper Ad

2/2/2011

28/3/2011

RM 20, 000

Jane

Mkt

Second “Star” Newspaper Ad

1/5/2011

30/6/2011

RM 20, 000

Jane

Mkt

Third “Star” Newspaper Ad

16/8/2011

12/9/2011

RM 20, 000

Jane

Mkt

Forth “Star” Newspaper Ad

20/11/2011

31/12/2011

RM 20, 000

Jane

Mkt

PR

Start Date

End Date

Budget

Manager

Dept

Investment Exhibition –preparation 1

23/2/2011

26/2/2011

RM 10, 000

James

PR

Investment Exhibition 1

March

March

RM 40, 000

James

PR

Investment Exhibition –preparation 2

23/8/2011

26/8/2011

RM 10, 000

James

PR

Investment Exhibition 2

September

September

RM 40, 000

James

PR

Web Development

Start Date

End Date

Budget

Manager

Dept

Websites creation

5/1/2011

28/2/2011

RM 20, 000

Edwin

IT

Website start use

1/3/2011

-

Edwin

IT

Biz Development

Start Date

End Date

Budget

Manager

Dept

Training – staff

10/5/2011

20/5/2011

RM 12000

May

HR

10/10/2011

20/10/2011

RM 12000

May

HR

Biz evaluation

1/4/2011

10/4/2011

-

Christina

R&D

1/8/2011

10/8/2011

-

Christina

R&D

Carried Down

RM364,000

Carried Forward

RM364, 000

Other

Start Date

End Date

Budget

Manager

Dept

Reward, travel

12/12/2011

19/12/2011

RM 40, 000

May

HR

HR

Budget

Wages

RM 1, 200,000

Reward

RM 20, 000

Manufacture

Budget

Wages

RM1, 500,000

Machine

RM 250,000

Material

RM 2, 000,000

Rent

RM900,000

Training – labors

RM100,000

Electricity and water fees

RM200,000

Total budget

RM6,574,000

Costing And Milestones cot.

Advertising

We will advertise an advertisement in “Investment Today” magazine and “The Star” newspaper. We do not put the advertised period in the same time that is because continuity advertisement will keep informed and persuade customer about our company. Then, advertisement in March and September will focus to attract more customers’ attention. The marketing manager, Jane Melody will responsible for advertising in magazine and newspaper.

Public Relationship

Our company will take part in. It is because from this fair can increase opportunity of sale volume, to reinforce our brand image to customer mind. The Investment Exhibition will help to improve the investment business in the market, normally such exhibition are held in March and September, but the actual date for exhibition in year 2011 haven’t confirm yet. The preparation for exhibition is 1 week before trade show to prepare the photo of finish good, design draft, price list, documentation and etc. Public relationship department will in charge for all these events.

Website Development

Our company will create a website which start from 5/1/2011 until 28/2/2011, and will start to use it in March, that is helping to impulse our brand name to worldwide market. A website creation is another way for customer convenient and easily reaches us. Edwin as IT designer will giving project to fulfill what customers need in design website.

Business Development

Whereas we have planed the entire scheme to help the company runs in business. Our company still determines to have 2 small evaluations for company in April and August, to make sure that the efforts that we do are effective. From the evaluations, we will assess the overall performance of company that can be efficient making decision to improve ourselves and become better.

Furthermore, we will provide 2 training in May and October for employees to know well their duty and skills. Training will keep our employee improve their skill and knowledge, for example technical and designer, especially for sale person. Training is including seminar or discussion among small group. This training is in charge by human resource department.

Reward, Travel

We will give reward to the employees whom are performance in good such as bonus and travel. Incentive will motivate employee to performance well and continue stay with us, the aim is to decrease the training cost. Moreover a low turnover rate will help to save money and time for training. Travel plan is set in December and in-charge by human resource department.

Projected Income Statement for Tanjung Manis Halal Hub for 2011 to 2015

2011

2012

2013

2014

2015

(RM mil)

(RM mil)

(RM mil)

(RM mil)

(RM mil)

Revenue

9.5

10.5

11.5

12.6

13.9

Cost of Goods Sold

4.0

4.2

4.4

4.6

4.9

Gross Profit

5.5

6.3

7.1

8.0

9.0

General, selling and admin expenses

6.5

6.7

6.9

7.1

7.3

Net Profit

-1.0

-0.4

0.2

0.9

1.7

We also anticipate a negative cash flow for the first two years of operations after which we expect to register positive cash flows. Overall, we expect the project to generate a net cash flow of approximately RM25 million.

Small Chicks

Layers

Growers

Egg Production Cycle

Phase 1- Small Chicks

This last from 0-8 weeks and are separated from laying birds. In this proposal, we assume 1000 birds will be used in each process.

Phase 2- Growers

This last about 3 months.

Phase 3- Layers

This is where the birds lay eggs up to 72 weeks old.

Production Planning

Layer flocks

0

11

21

31

41

51

61

71

81

(......................... time in weeks..........................)

1st layers

Born

Lay

2nd layers

Born

Lay

3rd layers

Born

Lay

As indicated on the chart, the first layer flock was hatched at 0 weeks to become productive after 21 weeks. The second flock of layers was hatched at the 21st week to be ready to lay after the 41st week, as the first layer flock starts to diminish production. This type of production entails having flocks of birds of different age groups.

Clean and hygienic living quarters and surroundings are essential to control disease. There should be no more than three or four different flock age groups present at one time. The mortality rate on average is between 20 and 25 percent. This means that if one wants 100 birds to lay, it may be necessary to buy between 120 and 125 small chicks.

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