Marketing Essays

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Marketing Essays Page 478

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The Bargaining Power Of The Customers

With competition increasing in every aspect of the business field, companies need to try harder to gain advantage over its competition. Competition is increasing at a rapid rate and it is becomingly increasingly hard for companies to differentiate their product and thus generate more sales. To gain this competitive advantage, managers and business analysts derived many strategies and theories in the 1800s. These theories were meant to develop an understanding of the forces responsible for the success of a product or even a service. It was during this time in 1980, that Michael E. Porter, in his book “Competitive Strategy:...

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Good Communication Is Vital

Good communication is vital in todays competitive environment. Good communication means healthy communication that serves as a reward or benefit to the organisation. It helps in building customer relationship that builds brand name and consumers indirectly fall dependant on the product of a particular organisation....

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Evaluation Of The Consumer Socialisation

The major aim of my dissertation is to investigate the issues surrounding nagging / pester power that deeply influences majority of the parents. Nowadays a lot of children are being influenced by the ads of goods and services, products and especially by means of mediums such as tv, magazines, internet. All of these stuff are encouraging the children to pester / nag their parents for consumables and products. Overall, we can denote that TV has the major impact on children and plays a key role in the pester / nagging power and it has impact to the purchasing decisions that...

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Company Overview Of Digicel

Digicel is a mobile phone network or telecommunications provider owned by Irishman Mr. Denis O’Brien. It currently operates in over twenty-six countries within the Caribbean and Central America regions. It was first established in Jamaica in April of 2001, where it grew to a maximum of one hundred thousand customers within a time period of one hundred days which was very extreme for them at the time. They have however extensively grown to a near two million mark where customers are concerned to date. It has currently adopted over seventy percent of the Jamaican Market....

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Effectiveness Of An Advertisement

In 1962, a University of Oregon accounting student named Bill Bowerman and his alumnus Phil Knight originated a company named Blue Ribbon Sports (Nikebiz, 2009) ...

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Marketing Institute Of Singapore

Globalization is not a new phenomenon with the long established movement of goods, services, ideas, capital and technology across national borders. In fact, there have been two episodes of globalization since the mid-19th century. The second globalization episode was started after World War II and lasted until today (Baldwin and Martin, 1999). Although there is no standard definition of globalization, it can be simply described as “the process of continuing integration of the country in the world” (Mojmir, 2000). In terms of economics, globalization is the integration in commodity, capital and labour markets internationally (Bordo et al., 2005)....

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Systematized Effort To Gain New Knowledge

According to Redman and Morry research is defined as a systematized effort to gain new knowledge. In other words, research is a mean to increase the knowledge about people and process in working organisation...

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Leadership In The Washing Machines Market

Whirlpool Maroc must maintain the good relationship with the customer and the good after sell service, maintaining the good quality of the product and the good design of the product, Keeping the same price but trying to decrease it by using the Optional Feature Pricing, Targeting the lower class in the society by a new cheap product (load<5g; price<2000MAD), selling the product in other places such as the traditional market called “souk”, adding the option of “customize the product”, decreasing the number of spot TV and the number of the companion press with taking in consideration the characteristic of the...

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The Risk Of Entry By Potential Competitors

According to Porter, “The five forces model” is an analysis focuses on six forces that shape competition within an industry. Within Porter’s model, a strong competitive force can be regarded as a threat because it depressed profits. A weak competitive force can be viewed as an opportunity because it allows a company to earn greater profits [i] “.Following we are going to conduct an analysis of Clothing Store Industry and explain what factors in the industry have its performance affected most....

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Tesco Is About A Strong Uk Core Business

Tesco now operates 440 stores in 12 international markets. We employ326,000 people world-wide, working in 2,318 stores, with total sales of 33.6 billion....

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Data Relates To Companies Listed On The Athens Stock Exchange

From a public relations perspective, this paper examines the factors affecting website traffic....

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The Political And Legal Environment

The government plays an important factor in any business' success. With the stability of politics, Singapore government has many policies to support business by providing a stable economy; low interest rates banks and competitiveness of the tax system. It is important element for company to develop their product. Singapore has no restrictions on foreign exchange management and Singapore dollar can covert so it is a positive factor for foreign investors to transfer capital and profits in and out of Singapore. Singapore government does not restrict foreign investors to protect domestic industry for any reason. Thus, companies feel safe to grow...

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An Over View Of The Nike Sports Company

Nike's major strategy involves outsourcing production functions to countries that have cheap labor, as a means of cost reduction (Peng, 2008). Mr. Knight's strategy was that the company would not have actual physical assets but would use contractors’ overseas assets in manufacturing its products. His next step was to use most of the money generated from outsourcing to market the products. Nike's marketing strategy, from the beginning, was to focus on celebrities through endorsements. The company was of the opinion that celebrities can create a good image about its products and the company as a whole....

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Achieving Greater Customer Centricity

Customer is at the center of every policy a bank employs. Forward thinking banks recognize the importance of effective customer relationship strategy and the need to me more customer-centric for ensuring long term success. Achieving greater customer centricity requires banks to address key operational challenges in order to know, understand and service their customers better than they do today: managing customer information more effectively; integrating and coordinating multiple channels serving the market; and improving the efficiency of core processes driving the business....

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Marks And Spencer Is The Famous Retailers

Michael E.Porter, one of the leading expert in the world on international competitiveness and competitive strategic. He published three famous books about theory of competition. They are "competitive strategy" was published in 1980, the book "the competitive advantage" in 1985 and "first national competition" in 1990....

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Services Of Telecommunication Industries

In these days and ages, there is a vast increase in the number of people who use products and services of telecommunication industries. This is partly because of penetration rate of new technologies and inventions such as the internet into the lifestyle of people and partly due to the communication necessaries in digital world if we consider McLaren’s idea about “global village”....

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What Are The Different Market Forces

Porter identified five factors that act together to determine the nature of competition within an industry.  These are the:...

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Sports Marketing

The concept of Sports Marketing was conceived at the advent of a Major League Baseball game to be televised on August 26, 1939[1]. ...

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Ethical And Social Responsibility In Advertising

In the modern day society, advertisements have huge influence everywhere, especially those through the media. Advertising through the media is pervasive and powerful in shaping up attitudes and behaviors in the contemporary world. Advertisement does have profound impact on peoples’ understanding of life, the world and themselves, particularly regarding values and choices in life. Today, there is increasing literature focusing on ethical and moral issues that advertisement can and does actually raise. Research reveal instances that advertisement violets the basic economic assumptions in the society each day and that the consumers are increasingly aware of it and its influences. This...

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A Study Of Fast Food Restaurants In Karachi

This study investigates the consumer preferences regarding their visits to the pizza hut branches. This research has brought out the significant factors that have an impact on consumer decision making. For this research sample size was 164 respondents that have taken randomly on convenience basis. Respondents can be any person who visit pizza hut. Results obtained from statistical analysis corroborate using the cross tabs and correlation as a statistical tool. Proposed hypothesis indicated that quality of the food, location, ambiance and size of the branch has positively related to the consumer preferences. Finally, conclusions were drawn to...

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Marketing Strategy Of The Iphone

This report comments about the marketing strategy of iPhone. This explains the marketing mix, environment in which iPhone is introduced and segmentation, targeting and the positioning of iPhone. After discussing the strategy, the report concludes with few recommendations to iPhone which may improve the sales of the product....

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Indonesian Furniture Products In European Market

Recently, in Indonesia natural resources can no longer be used as the backbone of state income. It is due the decreasing availability of these resources in the future, tough until now they are still playing the most important role to the state source of income. Non-renewable resources such as oil and gas will be over in the near future. Therefore, a lot of efforts have been made to cope with this problem. One solution, which is based on researches, is the so-called “creative economy” or creative industry....

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Cross Business Synergies Relation To The Nestle Company

According to the case study, Nestle replicated its milk district model that was initially introduced in Switzerland to ensure sufficient milk supplies in 1870s and modified it by adding value to it and facilitating the availability of the product across the continents, example, Latin America, Asia, Caribbean, African and Inner Mongolia. This shows that the company recognized that choices varies across continents and by adding value to the original product (milk) to make it easy to use and available in other continents represents a synergy which was created and captured....

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Macro Environment Of The Camera Industry In Japan

Technologies that makes dreams come true, make the impossible possible, and sustain the global environment and society. Digital camera industry is not an exception of this involvement that makes life become more meaningful by saving unforgettable memories through wonderful pictures. However, like any industry, digital camera industry is getting more competitive nowadays with the new entrants. The purpose of this report is to analysis the macro – environment of the digital camera industry as well as the forces driving industry competition. Moreover, through the opportunities and threats facing firms in the industry, some recommendations will be presented...

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An Analysis Of The Unilver Nv Company

The expansion of the market can be archived by attracting the new users to the product and to stimulate the market, they can be found in various geographically areas through expansion of operations. WE do understand the psychology of the consumers. We always concentrate on our local people and that why most of the employees hired locally. Means to say that they are living in the same locality of our consumers so they knows what the needs of our people are....

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Gagan Industries Is A Well Known Manufacturer

Gagan Industries is a well known manufacturer and a supplier of rubber components. Our products serve varied industries like Automotive, Engineering, Irrigation, Refrigeration, Home Appliances, Agriculture, Medical Products, Pumps and Valves....

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Integrated Communication And Customer Relationship Management

The Internet has grown rapidly that led to E-marketing develop as well. We cannot deny the convenience and its benefits such as reduction in costs through automation and use of electronic media, faster response to both marketers and the end user, increased ability to measure and collect data, opens the possibility to a market of one through personalization and increased interactivity....

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An Understanding Of Market Research

Marketing research consists from one of the most significant and attractive sides of marketing. The purpose of this paper is to show how importance the marketing research for marketing and how the marketing research help the decision makers to take a decision based on research results and sloe describe the scope and nature of marketing research, and the importance of marketing research role to help marketing research decisions. Also after defining marketing research and divided it into two parts, problem identification and problem solving research. Subsequently, explain the marketing research process in six-stages and extended to give more...

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Microsoft And European Union Competition

Microsoft is a multi-billion dollar, multinational company which stared in 1970s. Microsoft is a major shareholder in the operating systems market. The flagship software; operating system like Microsoft Windows and application software like Microsoft Office suite and Internet Explorer are just one of the most profitable assets of Microsoft. Microsoft also deals in XBOX, Zune etc. The history of Microsoft starts from the point where the company developed its BASIC; a high level programming language for beginner programmers; and then it moved to MS-DOS or Microsoft Disc Operating System. MSDOS hit the market and it went on good sales due...

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H M And Its Market Entry Strategy

H&M originated in Sweden it is a retail clothing company that has become renowned for its range of clothing collections which are based on the most recent fashion trends in the market. H&M was established in the late forties in Sweden, and started business only with the sale of female clothes. (www.hm.com) They later extended their sales and production to men’s clothes in the later part of the sixties. Today, majority of the clothes sold in H&M stores are produced in Asia, Europe, and Northern Africa; specifically, Egypt, Pakistan, Bangladesh, china, India and turkey. (www.hm.com) H&M today boast...

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The Appropriate Pricing Strategy

Following in the footsteps of on-screen shoe addicts, such as Carrie Bradshaw, Britains love affair with shoes has continued to gather pace. Love and interest for shoes has never seen its decline in Britain. A careful research by MINTEL has shown that Spending on footwear (including VAT) has risen by 38% since 2001 alone, to reach just over £6.5 billion this year. Above all, the market is expected to see a constant growth in sales by 17% between 2006 and 2010 making it £7.6 billion....

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Company Tends To Make An Advertisement

Every company tends to make an advertisement which creates awareness and arouse interest in the minds of the customers. One of the tools or strategy used is celebrity endorsement. Advertisers try to hire such celebrities for endorsement who are not only attractive (Baker and Churchill Jr 1977) but credible as well (Sternthal, Dholakia et al. 1978). These aspects have a great impact on the customers because some customers prefer celebrities who are trustworthy and some want those who have good looks. And some look for both features. The characteristics of the product should match with the personality of the celebrity...

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Case Study Ethics Guide Dialing For Dollars

In “Dialing for Dollars”, a company is faced with low sales. Desperate to meet quota, a boss authorizes a salesperson to offer customers a 20% discount if they take delivery before the end of the quarter, and to “start dialing for dollars. Get what you can. Be creative.” This prompts the salesperson to try out a few creative but questionable ways of trying to boost sales. The sales person moves from customer to customer trying different tactics to convince the customers to buy some products. This article raises the question of how far one is...

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An Introduction To The Skin Care Segment

From soaps and shampoos in the morning to overnight repair face creams, from sunscreen products in summers to moisturizing lotions in winters; skin care products literally touch our daily lives. These products we use are in some measure the signature of our lifestyles and standards of living....

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Service Delivery And Service Quality

Speaking about Baker Hughes Incorporated (BHI) One of the Global Oil and Gas Service provider, With more than 50,000 employees in more than 90 countries, they provide their customers with a reliable engineering products and services whether in deep water, unconventional hydrocarbons or production and water management....

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