Marketing Essays

The selection of essays below have been submitted to us by students in order to help you with your studies.

Marketing Essays Page 478

All of the essays below are free to use and download with no registration required to see the full essay content. Please remember to reference UKEssays.com if you wish to cite any of these essays in your own work.

An Overview Of Teaser Advertising

Zoon, V.I.B, 'On ne peut l'arreter'; these ad shouts for one’s attention but there is no brand name. ...

Click here to read more

Company Overview Of Digicel

Digicel is a mobile phone network or telecommunications provider owned by Irishman Mr. Denis O’Brien. It currently operates in over twenty-six countries within the Caribbean and Central America regions. It was first established in Jamaica in April of 2001, where it grew to a maximum of one hundred thousand customers within a time period of one hundred days which was very extreme for them at the time. They have however extensively grown to a near two million mark where customers are concerned to date. It has currently adopted over seventy percent of the Jamaican Market....

Click here to read more

Google Offers Rival Newspaper Service

According to news story [see appendix 1] heading with Google offers rival newspaper service, Google lunches digital subscription service, where user get magazine and news paper. This was lunched just after Apple lunched its own news service app. So it is clearly define that Google has this product to compete with Apple. ( Neate.R ,2011) [i] ...

Click here to read more

The Challenges Which Organisations And Their Managers Face

These days, most businesses are set in a global environment, and the various corporations do not just regard their primary market locations or bases, they also have to take the rest of the world into consideration. Thus, many more corporations are going into multi-national business, scattered all over numerous parts of the globe. Usually the major source of concern for multinational companies and their managers is how to maintain high quality, in an ever-changing global economy...

Click here to read more

Evaluation Of The Consumer Socialisation

The major aim of my dissertation is to investigate the issues surrounding nagging / pester power that deeply influences majority of the parents. Nowadays a lot of children are being influenced by the ads of goods and services, products and especially by means of mediums such as tv, magazines, internet. All of these stuff are encouraging the children to pester / nag their parents for consumables and products. Overall, we can denote that TV has the major impact on children and plays a key role in the pester / nagging power and it has impact to the purchasing decisions that...

Click here to read more

Marketing Strategies Of Computer Hardware Company

Product Mixes can be tangible and intangible products. Tangible products are the countable or measurable products while intangible products are the non-countable or non-measurable products....

Click here to read more

Rising Concern On Environmental Issues

There has been a rising concern on environmental issues worldwide nowadays. Ministry of foreign affairs statistic shows that over the years, the temperature has been rise because of carbon dioxide trapped and green house gases have affected the global climate. This change will affect the people live all over the world. This also includes access to water, health, food and the well being of the environment. Today’s consumers have started to realize that their purchasing behavior actually cause a huge impact to the environment. Therefore, companies should practice offering environmentally friendly products and service to people to prevent this world...

Click here to read more

Marketing Institute Of Singapore

Globalization is not a new phenomenon with the long established movement of goods, services, ideas, capital and technology across national borders. In fact, there have been two episodes of globalization since the mid-19th century. The second globalization episode was started after World War II and lasted until today (Baldwin and Martin, 1999). Although there is no standard definition of globalization, it can be simply described as “the process of continuing integration of the country in the world” (Mojmir, 2000). In terms of economics, globalization is the integration in commodity, capital and labour markets internationally (Bordo et al., 2005)....

Click here to read more

Leadership In The Washing Machines Market

Whirlpool Maroc must maintain the good relationship with the customer and the good after sell service, maintaining the good quality of the product and the good design of the product, Keeping the same price but trying to decrease it by using the Optional Feature Pricing, Targeting the lower class in the society by a new cheap product (load<5g; price<2000MAD), selling the product in other places such as the traditional market called “souk”, adding the option of “customize the product”, decreasing the number of spot TV and the number of the companion press with taking in consideration the characteristic of the...

Click here to read more

Effectiveness Of An Advertisement

In 1962, a University of Oregon accounting student named Bill Bowerman and his alumnus Phil Knight originated a company named Blue Ribbon Sports (Nikebiz, 2009) ...

Click here to read more

The Political And Legal Environment

The government plays an important factor in any business' success. With the stability of politics, Singapore government has many policies to support business by providing a stable economy; low interest rates banks and competitiveness of the tax system. It is important element for company to develop their product. Singapore has no restrictions on foreign exchange management and Singapore dollar can covert so it is a positive factor for foreign investors to transfer capital and profits in and out of Singapore. Singapore government does not restrict foreign investors to protect domestic industry for any reason. Thus, companies feel safe to grow...

Click here to read more

Tesco Is About A Strong Uk Core Business

Tesco now operates 440 stores in 12 international markets. We employ326,000 people world-wide, working in 2,318 stores, with total sales of 33.6 billion....

Click here to read more

Services Of Telecommunication Industries

In these days and ages, there is a vast increase in the number of people who use products and services of telecommunication industries. This is partly because of penetration rate of new technologies and inventions such as the internet into the lifestyle of people and partly due to the communication necessaries in digital world if we consider McLaren’s idea about “global village”....

Click here to read more

Data Relates To Companies Listed On The Athens Stock Exchange

From a public relations perspective, this paper examines the factors affecting website traffic....

Click here to read more

Marks And Spencer Is The Famous Retailers

Michael E.Porter, one of the leading expert in the world on international competitiveness and competitive strategic. He published three famous books about theory of competition. They are "competitive strategy" was published in 1980, the book "the competitive advantage" in 1985 and "first national competition" in 1990....

Click here to read more

Systematized Effort To Gain New Knowledge

According to Redman and Morry research is defined as a systematized effort to gain new knowledge. In other words, research is a mean to increase the knowledge about people and process in working organisation...

Click here to read more

The Risk Of Entry By Potential Competitors

According to Porter, “The five forces model” is an analysis focuses on six forces that shape competition within an industry. Within Porter’s model, a strong competitive force can be regarded as a threat because it depressed profits. A weak competitive force can be viewed as an opportunity because it allows a company to earn greater profits [i] “.Following we are going to conduct an analysis of Clothing Store Industry and explain what factors in the industry have its performance affected most....

Click here to read more

An Over View Of The Nike Sports Company

Nike's major strategy involves outsourcing production functions to countries that have cheap labor, as a means of cost reduction (Peng, 2008). Mr. Knight's strategy was that the company would not have actual physical assets but would use contractors’ overseas assets in manufacturing its products. His next step was to use most of the money generated from outsourcing to market the products. Nike's marketing strategy, from the beginning, was to focus on celebrities through endorsements. The company was of the opinion that celebrities can create a good image about its products and the company as a whole....

Click here to read more

Achieving Greater Customer Centricity

Customer is at the center of every policy a bank employs. Forward thinking banks recognize the importance of effective customer relationship strategy and the need to me more customer-centric for ensuring long term success. Achieving greater customer centricity requires banks to address key operational challenges in order to know, understand and service their customers better than they do today: managing customer information more effectively; integrating and coordinating multiple channels serving the market; and improving the efficiency of core processes driving the business....

Click here to read more

Sports Marketing

The concept of Sports Marketing was conceived at the advent of a Major League Baseball game to be televised on August 26, 1939[1]. ...

Click here to read more

Macro Environment Of The Camera Industry In Japan

Technologies that makes dreams come true, make the impossible possible, and sustain the global environment and society. Digital camera industry is not an exception of this involvement that makes life become more meaningful by saving unforgettable memories through wonderful pictures. However, like any industry, digital camera industry is getting more competitive nowadays with the new entrants. The purpose of this report is to analysis the macro – environment of the digital camera industry as well as the forces driving industry competition. Moreover, through the opportunities and threats facing firms in the industry, some recommendations will be presented...

Click here to read more

Ethical And Social Responsibility In Advertising

In the modern day society, advertisements have huge influence everywhere, especially those through the media. Advertising through the media is pervasive and powerful in shaping up attitudes and behaviors in the contemporary world. Advertisement does have profound impact on peoples’ understanding of life, the world and themselves, particularly regarding values and choices in life. Today, there is increasing literature focusing on ethical and moral issues that advertisement can and does actually raise. Research reveal instances that advertisement violets the basic economic assumptions in the society each day and that the consumers are increasingly aware of it and its influences. This...

Click here to read more

Indonesian Furniture Products In European Market

Recently, in Indonesia natural resources can no longer be used as the backbone of state income. It is due the decreasing availability of these resources in the future, tough until now they are still playing the most important role to the state source of income. Non-renewable resources such as oil and gas will be over in the near future. Therefore, a lot of efforts have been made to cope with this problem. One solution, which is based on researches, is the so-called “creative economy” or creative industry....

Click here to read more

An Analysis Of The Unilver Nv Company

The expansion of the market can be archived by attracting the new users to the product and to stimulate the market, they can be found in various geographically areas through expansion of operations. WE do understand the psychology of the consumers. We always concentrate on our local people and that why most of the employees hired locally. Means to say that they are living in the same locality of our consumers so they knows what the needs of our people are....

Click here to read more

Gagan Industries Is A Well Known Manufacturer

Gagan Industries is a well known manufacturer and a supplier of rubber components. Our products serve varied industries like Automotive, Engineering, Irrigation, Refrigeration, Home Appliances, Agriculture, Medical Products, Pumps and Valves....

Click here to read more

A Study Of Fast Food Restaurants In Karachi

This study investigates the consumer preferences regarding their visits to the pizza hut branches. This research has brought out the significant factors that have an impact on consumer decision making. For this research sample size was 164 respondents that have taken randomly on convenience basis. Respondents can be any person who visit pizza hut. Results obtained from statistical analysis corroborate using the cross tabs and correlation as a statistical tool. Proposed hypothesis indicated that quality of the food, location, ambiance and size of the branch has positively related to the consumer preferences. Finally, conclusions were drawn to...

Click here to read more

Cross Business Synergies Relation To The Nestle Company

According to the case study, Nestle replicated its milk district model that was initially introduced in Switzerland to ensure sufficient milk supplies in 1870s and modified it by adding value to it and facilitating the availability of the product across the continents, example, Latin America, Asia, Caribbean, African and Inner Mongolia. This shows that the company recognized that choices varies across continents and by adding value to the original product (milk) to make it easy to use and available in other continents represents a synergy which was created and captured....

Click here to read more

What Are The Different Market Forces

Porter identified five factors that act together to determine the nature of competition within an industry.  These are the:...

Click here to read more

Marketing Strategy Of The Iphone

This report comments about the marketing strategy of iPhone. This explains the marketing mix, environment in which iPhone is introduced and segmentation, targeting and the positioning of iPhone. After discussing the strategy, the report concludes with few recommendations to iPhone which may improve the sales of the product....

Click here to read more

Service Delivery And Service Quality

Speaking about Baker Hughes Incorporated (BHI) One of the Global Oil and Gas Service provider, With more than 50,000 employees in more than 90 countries, they provide their customers with a reliable engineering products and services whether in deep water, unconventional hydrocarbons or production and water management....

Click here to read more

An Understanding Of Market Research

Marketing research consists from one of the most significant and attractive sides of marketing. The purpose of this paper is to show how importance the marketing research for marketing and how the marketing research help the decision makers to take a decision based on research results and sloe describe the scope and nature of marketing research, and the importance of marketing research role to help marketing research decisions. Also after defining marketing research and divided it into two parts, problem identification and problem solving research. Subsequently, explain the marketing research process in six-stages and extended to give more...

Click here to read more

The Appropriate Pricing Strategy

Following in the footsteps of on-screen shoe addicts, such as Carrie Bradshaw, Britains love affair with shoes has continued to gather pace. Love and interest for shoes has never seen its decline in Britain. A careful research by MINTEL has shown that Spending on footwear (including VAT) has risen by 38% since 2001 alone, to reach just over £6.5 billion this year. Above all, the market is expected to see a constant growth in sales by 17% between 2006 and 2010 making it £7.6 billion....

Click here to read more

Mcdonalds The Worlds Famous Fast Food Restaurant

This report is regarding to a research in McDonald’s social performance and analyzing how well McDonald’s performance with regards to fulfill the needs within society. Although McDonalds is a monopoly and worldwide fast food restaurant, there will be positive and negative elements of performance that might affect the society. Therefore, this report will show us the overall of McDonald’s performance and giving some example to illustrate and explain in more details....

Click here to read more

The Three Alternative Definitions Of Marketing

You should compare the three definitions given (Discuss the salient features of all the definitions and show how these definitions cover different aspects of marketing)...

Click here to read more

Major Impact On Our Career Direction

An Introduction to Business course has a major impact on our career direction and future success regardless of whether we major in business, the sciences, or the liberal arts. Basically, it provides the foundation of business knowledge that can enable us to utilize our talents in the business world. Furthermore, it also provides us with an overview of many different business topics, allowing you to determine the specific field of business (management, marketing, etc.)...

Click here to read more