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The Organization Management Of Advanced Info Service PCL Management Essay

The objectives of this study are focused on a company name as “Advanced info Service PCL.” On the other hand, it is well-known in the name of AIS. This project is concerned and investigated in term of organization management which they are covered in the subject of by following these:

1. The mission/vision of the organization

2. The organization chart used by the organization

3. Other organizational characteristics – recruitment, motivation processes, group (team) processes, the role of the leadership

4. The organization culture

5. Major strengths and weaknesses of the company in term of organizational characteristics as identified above

Another important aspect is that this project will be driven the knowledge of organization management course through the company information in order to analysis activities implemented and to investigate organization culture, and to find the suggestion on the key factor in the different point of strengths and weaknesses in order to provide the solution based on the concept of organization management such as human resource, motivation, leadership and group processes as team work et cetera.

Nowadays, the world develops rapidly. Especially, in term of business, the subject of organization management in term of organizational behavior plays important role for the executive through the ages had undergone many changes from the time. The first step was pointed to gain more on employees who can work by effectively in the time limited condition and motivate significantly them by offering high retaining money. They can be the valuable organization’s asset. This according to the concept of engineering approach in order to operate worker behavior in the technical word as “Scientific management” which I believe in Frederick Taylor statement that management was to be divorced from human affairs and emotions, and thus workers had to adjust to the management while management did not have to adjust to the workers. Paul P. Van Riper (1995) referred that by scientific management, it means the rational determination of purpose and the intelligent organization and utilization of manpower, technology and things to accomplish that end.

After that, by this theory, it was developed to emphasis in human relationships instead and ignores to focus on infrastructure and technology factor. However, it is not the best concept of management until some people found the method to study of behavioral science in order to understand human behavior under the same organization environment which as sources of the theory of studying organizational behavior in the present. As a result of management is the process in order to success from working by others, thus organizational behavior is the mean of companies in term of productivity and effectiveness. Moorhead and Griffin (1995) defined organizational behaviour as “the study of human behaviour in organization setting, the interface between human behaviour and the organization and the organization itself”. I feel that if whoever study this factor, it will also bring them understand clearly all of prospective.

Leadership is also another aspect of organization management. Good managers often have some of the characteristics of good leaders. Vecchio (2006, p. 156) pointed out that “in the area of leadership, it refers to a type of social influence based on follower perceptions of the leader rather than on the leader’s formal authority”. According to the meaning of Charismatic leadership that it is a kind of leadership skill. As a result of studying the concept of Behavioral leadership, I feel that it is a kind of person who is a personality-driven, goal-oriented and inspirational. I feel that a good leader should act by using face to face communication which is the most effective method in organization especially, between leaders and their followers. Even though there are many types of communication means such as phone, mail, e-mail and fax etc. Some leaders still prefer to use face to face communication. With the subject of motivation, in generally business cultures, companies hire people to do a job by considering with skill workers, job working capabilities and matching the job to the worker as the basic concept of recruitment. At the same way, if those workers are able to perform a task well in their functional area, it is the suitable that companies will be keeping them to work together. I feel that employee motivation is a distinctive role in order to benefit both of organizations and workers.

On the other hand, in order to improve strengths and eliminate the weaknesses of company, it is essential to completely study for understanding in organization structure and organization culture. I believe that it is the best way to bring the benefit to organization no matter in term of production or sale or operation and so on. As a result, by using the formulating strategy which company should look at its internal factors in order to find the ways that company organizes and combines its human resources, know-how, equipment and other assets with core competencies. For example, good customer relationship team and good sales team are strength but poor internal communication is a weakness.

According to the definition of management and the role of managers, Black and Porter (2000) stated that management is ‘the process of assembling and using resources-human, financial and material, and information in a goal-directed manner to accomplish tasks in an organization’. Managers are the right person to responsible for the process by using all organizational resources to achieve stated organizational goals. I feel that from the scope of objective and the definition of the course subject, Advanced info services PCL is interesting company that I would like to present for this project.

Table of Contents

Bibliography................................................................................................92

Appendix A : Reflective Learning Statement..............................................96

Appendix B : Ethical form...........................................................................97

Appendix C : List of interview questions, Cover page and Letter form.....101

Appendix D : Interview 1..........................................................................105

Appendix E : Interview 2...........................................................................110

Appendix F : Interview 3...........................................................................113

Appendix G : Interview 4..........................................................................117

Appendix H : Interview 5..........................................................................121

Appendix I : Company’s profile of 3PL providers...................................125

Appendix J : Respondents’ profile and Interview letter...........................127

Introduction

From my own experience observation and I have been a user more than 10 years in the largest GSM mobile phone operator in Thailand. I personally suggest the background, organization structure and business concept to demonstrate a company in the name “Advanced info Service PCL or “AIS” 

 AIS are the mobile phone network operator in the frequency 900 MHz Digital GSM and also own the subsidiary providing mobile phone network frequency 1800 MHz Digital GSM 1800. Additionally, AIS have subsidiaries providing other telecommunication business so that import and distribute mobile phone devices, data communication services via mobile cable, payment for products and services via mobile phone, cash card, contact centre, and international call services(AIS, 2012).

Basically, AIS was established in 1986. After that, acquiring which is controlled by Shin Corporation and Sing Tel Strategic Investment PTE Ltd. Holding on 40.45%, with Thai Trust Fund and OCBC Nominees holds a 23.32% and 36.23% in other stakeholder respectively and ratio of general niche investors in company (Wikipedia, 2012). Nowadays, there is a market value around $14.70 billion which is the majority on the listing of the Stock Exchange of Thailand. The company becomes to be number 1 Thailand mobile operators, both in terms of subscribers from successfully developing three distinctive brands targeting different customer profile such as one-2-call, SAWADEE and AIS etc. On the other hand, maintaining market share leader both in city and rural areas strong dividend payment with low debt profile with 53% (AIS, 2012).

After acquiring, the company was able to invest continuously on network communication and to support widely customer more than 19 million. Moreover, it used to pay for technology development to expand in others distinguish kind of products and services such as broadband TV, internet online service.

Section 1 : Vision and Mission Statement

Goals can be established through a process of traditional goal setting or through management in order to review organization’s vision and to reflect what company’s mission statement is announced and reliable on customer. Traditional goal setting is defined as the process whereby goals are set at the top of the organization and then broken down into sub goals for each level in an organization.

In term of AIS (AIS, 2012), the company aim to lead and shape the communications market in Thailand through innovation, customer, experience, network, people and culture. This vision is driven by mission statement. By operating this statement, it is guided the action of the company, to provide for the entire planning process and to play distinctive advantage corporate strategies efficiently. AIS are willing to commit the variety of approach by following these:

1. To deliver superior and innovative services that can add value and enhance.

2. To provide customers with best customer experience and best network quality.

3. To drive entrepreneurial ship and professional work culture to all employees.

4. To enhance value for stakeholders and continuously dedicate to Corporate Social Responsibility.

Section 1 : Organization Chart

Organizational structure can play an important role in an organization’s success. The process of organizing that in term of management function is how an organization’s structure is created. No other topic in management has undergone as much change in the past few years as that of organizing and organizational structure. Traditional approaches to organizing work are being questioned and revaluated as manager’s search out designs that will best support effectiveness and efficiency while maintaining the flexibility that’s necessary for success in today’s dynamic environment.

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