Web Dell Internet
Increasingly, much direct selling (or e-tailing) is taking place on the Internet of computer-related equipment and software. One of the first to report sales in the millions of dollars directly from the Web was Dell Computer. Travel bookings directly or indirectly as a result of Web research are becoming significant. Custom-orderable golf clubs and similar specialties are considered good prospects for the immediate future.
With the security built into today's browsers and with digital certificates now available for individuals and companies from Verisign, a certificate issuer, much of the early concern about the security of business transaction on the Web has abated and the term e-business is accelerating.
The key factors determining the growth of e-commerce can be categorized as the 'four Cs'.
First, connectivity. It is self-evident that you cannot engage in e-commerce unless you have a connection to the Internet and, in spite of recent growth, half the population is still not on the Net and development seems to have stalled.
Second, cost. It is essential that consumers can surf at leisure, so that they can compare and contrast e-commerce offerings and take time to choose best value products and services, so broadband prices need to continue to fall further.
Third, cash. By definition, e-commerce has to involve some form of payment and this is primarily through the use of credit cards, but there are some consumer concerns about the privacy of data and credit card scams, so there is a need for various new forms of e-cash including smart cards.
Fourth, confidence. If e-commerce is to thrive, consumers should not fear ordering goods and services because they are concerned whether they will receive exactly what they want and whether they will be able to return easily defective or unwanted items, so effective and trusted best practice schemes among e-retailers is needed.
2.5 Number of Reasons to Pursue Electronic Commerce
A business can not ignore 957 million (Sept, 2005) potential customers. This is the number of people worldwide who have access to the World Wide Web (WWW). WWW is probably the highest mass-market demographic available. Since the Web has several very good search programs, your interest group will be able to find you or your competitors no matter how specialized your market is.Networking is a major part of doing business. From business cards to thousands or even millions of potential clients and partners, you can inform them.
Having a website heightens public interest with it being good it may even leave an impression on them were they will keep coming back. With EC time sensitive materials can be easily made available. EC allows you to add sound, pictures (they say a picture is worth a thousand words) and short movie files to your company's info. A brochure is unable to do this. A website has a substantial amount of space to inform its consumers of its services that has broader access instead of a limited space like the Yellow Pages.
Private page for your staff, suppliers to keep them informed without long distance phone bills. The mail, phone and regulation systems in all the company's potential international markets may be difficult to understand, but with a Web page, you can open up a dialogue with international markets easily.
The business can be of service 24 hours a day, seven days a week all year round. Save both business and consumers time and money with them being able punch in sizes and check it against a database that tells the person if it's available. Electronic publishing can be changed quickly without the cost of having to reprint. You can cut costs on market research by gaining feedback and get it instantaneously while it's fresh in your customers mind from you're website.
Launching a new product can be very expensive. Consumers from the Web which are the least expensive market for the business to reach will let you know what they think of your product faster, easier and much less expensively than any other market you may reach. With EC you could have a Frequently Asked questions page which removes another barrier and helps the organization save time and informs its customers more.
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