Business Management Feasibility
The principle of this CRM Business Case is to identify and validate the quantifiable variables of the CRM proposal in terms that facilitate a knowledgeable business conclusion. (Eechambadi, N. Quaero, O. 2005. p. 1)
“Companies are changing the way they do business. In the 1970s, many businesses focused on Financial Management, in the 1980s on Process Redesign, and in the 1990s on Enterprise Resource Planning. Today's managers and strategists are turning to Customer Relationship Management (CRM)”
this report will also address estimated cost, financial viability, and Return on Investment. Positive and negative view are presented in synergy with a financial explanation this will also incorporate a feasibility study
Feasibility Study
The key purpose of the Feasibility Study is to determine the probability of each solution option recognized for sufficing the stated business requirements. Although the risks, issues and constraints are imperative, the project is less likely to be successful if the solution choice chosen is unlikely to be credibly implemented listed below are the key stages in a feasibility study, it is stated (King, D.1992 p 27) “the objective of a feasibility study is to prove the practicability of a proposed system”
Feasibility study stage
- A complete description of the business difficulty (or opportunity)
- A inventory of the requirements for a solution to address the difficulty (or articulate the opportunity)
- Existing options for delivering a solution
- An evaluation of the feasibility of each solution
- A inventory of the risks and/or issues connected with each alternative
- Identify a preferred option to be accepted for implementation
Business Environment
External Analysis
Chart the external environment within which the business operates by defining the:
- Your company sells entry-level luxury cars
- There is an opportunity to increase the number of luxury cars that are sold
- There are new technology which would make your business more efficient
Business Vision
- To increase the efficiency of the business administration function by providing a world class customer experience
Business Units
- (Management director) number in the Department (1)
- (Sales executive) number in the Department (10)
- (Receptionists) number in the Department (1)
Business Locations
- There is one site facilitates or the business units
Business Information
- Customer information
- Stock information
- Seals information
Business Technologies
- Stand-alone PCs with standard word processing suite
- Incompatible software
Role Business Processes
- Customers are accepted by the receptionists
- Then guided to a sales executive
- The sales executive takes to customer to view a range of cars and searchable for them
- Sales executive who logged a sales on to local stand-alone machine on the Excel spreadsheet
Business Problem
- Information is not being updated every day on the mean database
- There's the inconsistency in price being presented to a potential customer
- Customer records are not consistent
- There is an inconsistency in technology with in the environment
- Hard copy information as been misplaced a number of times
Business Opportunity
(Customer Relationship management) which will address the companies issues as it relates to customer management, with a CRM solution will provide the tools needed to compete in today's highly competitive markets, it would allow the company to have a more customer centric culture, what this solution will deliver a 360 degree view on all its customers and efforts to increase and personalize the customer experience in the future it also ties in with the information systems policies and processes I would now breakdown objectives and aims that this project will deliver.
Business Drivers
To improve the business value chain by making it more efficient and accurate which would lend to an increase in satisfied customers on customer loyalty.
Business Requirements
- An upgraded hardware/network infrastructure that will support a CRM solution which will be capable of providing high-availability.
- A CRM solution which will provide a total integrate with all business units.
Feasibility assessment
This section assesses and identifies the solution available and the ‘feasibility' of this option
An integrated network
- To allow seamless communication between all computers on the network
A CRM application
- To allow seamless integration of processes across or business units this would address issues of inconsistent information across departments
Assessment
Prototyping
- The solution will be assess by building a prototype this would be a subset of the full solution this will address the high risks areas in the solution making sure that it is feasible it also addresses compatibility issues that may occur, making sure that all modules are compatible and are working as it should
Staff surveys
- I would also conduct staff surveys which would be a good method of identifying the feasibility of change with staff emphasizing the new process and technology that's would be use by Staff.
;
Risks
- I would listen rests which may be linked to it implementation of the solution example financial, technical, industry, operational. Please see template below
Description |
Likelihood |
Impact |
Mitigating Actions |
failure to hire skilled resource |
Low |
Very High |
Contract out project to a corporation with proven business experience and appropriately skilled workforce |
Technology resolution is incapable to deliver necessary results |
Medium |
High |
Implement a prototype project to establish the complete technology solution |
Extra funds expenditure may be necessary in addition to that permitted |
Medium |
Medium |
Sustain strict capital costs processes on this project |
System Analysts
Systems analysis, solidify project goals into distinct functions and operation of the proposed application and analyzes the end-user needs. This stage also incorporates the business requirements of the organization it focus on that on a high level design for example what type of programs would be needed it also include how the interface will look end-user this stage very critical oversights or glitch in this stage could be very expensive to resolve in future
Test
Common programs are developed as a sequence of individual modules; these are subject to individual detailed testing. The modules are then together which will form your CRM prototype solution. The system was then be tested to be sure that all interfaces between the modules of integrated and function as it should,
it is this stage or the problems bugs and malfunction would be addressed this prototype will run concurrently to know what processes in this way if the prototype malfunctions you would still have your old current processes working will also use this stage to sensitize the end-user to look and feel of the interface
Implementation
In this stage the designs are transformed into code. Programs are written in programming language or an application producer. Programming tools like Compilers are used to produce the code. These programs are written in individual modules these modules serve a particular purpose in the system
We provide a professional essay writing service that thousands of our customers use as an effective way of improving their grades, improving their research and saving them lots of time.
