Library Media Materials
Accuracy is the state of being accurate; freedom from mistakes, this exemption arising from carefulness; exact conformity to truth, or to a rule or model; precision; exactness, correctness as the value of testimony depends on the accuracy.
Library media materials should present facts in an objective manner. Authority of the author, organization, and publisher/producer should be a consideration in selection. Materials concerning human development and family life should contain facts which are presented in a manner appropriate to the level of the students.
Library media materials should provide a global perspective and promote diversity as a positive attribute of our society. It is important to include materials by authors and illustrators of all cultures.
Materials should reflect the basic humanity of all people and be free of stereotypes, caricatures, distorted dialect, sexual bias, and other offensive characteristics. Library materials concerning religious, social, and political content should inform rather than indoctrinate.
My reason for choosing the files kept at the Marshall-Lyon County public library; back files of the Marshall Independent local newspaper the Star Tribune back files. The news articles were written at the time of Marvin Schwan's death and version is slightly different from the version on Schwan's corporate Web site. The truck is described as a Dodge panel van and a reason is given for starting the route. It stated that the government had frozen the price of milk and Schwan was trying to keep his family's dairy operating.
Credibility is the objective and subjective components of the believability of a source or message. Traditionally, credibility is composed of two primary dimensions, trustworthiness and expertise, which have both objective and subjective components. Trustworthiness is a receiver judgment based on subjective factors.
Newspapers have to earn credibility through truthful reporting, ethical conduct, honesty and integrity. Without the trust of the readers they would be unable to adequately perform their mission of providing news.
My reason for choosing Star tribune reporting wire service stories it was breaking news stories and it stated that no deaths had been linked to Schwan's ice cream in the salmonella case, though several thousand probable case of the illness had been found.
Timeliness is to satisfy the need for timeliness one must provide the reporter with a reason to tell the story right now. What make a good news story are timeliness, importance, how many people are affected and relevance to the readership, an element of surprise and in many cases great pictures.
The news stores Star Tribune back files, Marshall Independent Back files and the Star Tribune print back files database search in LexisNexis and Dialog for articles in business publication and other newspapers had printed that Tom Caron, a former lieutenant of the late Marvin Schwan who retired from the company said the probability was close to zero that the salmonella episode would affect long-term growth at Schwan's. Caron said that Schwan's had gone through a series of disasters and it was very resilient. In 1974 Schwan's managed to increase sales even though fire destroyed the company's only manufacturing site in Marshall. Production facilities were rebuilt in the city's industrial park and the original plant location. Caron said Schwan's response to the salmonella outbreak will resemble Johnson & Johnson's textbook handling of the deadly tampering with Tylenol. In the l982 Tylenol case, Johnson & Johnson.
No deaths have been linked to Schwan's ice cream in the salmonella case, though several though several thousand probable cases of the illness have been found.
I chose these sources because they had the element of surprise, Caron sat that Schwan's has gone through a series of disasters and it was very resilient.
Authority is an accepted source of information, advice or a quotation or citation from the source.
I chose the Marshall Mayor's office, the mayor said that there is no concern, but there is not fear. There's a sense of faith that the management of Schwan's will bring it through this situation.
Reputation is an overall estimation of the character or quality of a person generally held by those who know him or her. My reason for choosing Local radio station overhearing the radio interview during the on site visits to Marshall, because in a live radio interview in Marshall, Jennings said the company has received “overwhelmingly positive customer feedback.” Their customers do think they are wonderful, said a source who has seen research reports on Schwan's. Also the city assessor Carl Barnett said Schwan saw to it that the company did not overpower the community. He said for instance when a local farm cooperative proposed an industrial expansion that would result in higher public utility rates; Schwan's did not try to block it.
Reference
Hansen, K., Paul, N. Behind the Message: Information Strategies for Communicators. Published by Alyn and Bacon
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