Relationship between organization structure and culture
We have written this assignment mainly to complete course requirement of HND 1st semester. Our assignment is related to the subject “Organization and Behavior”. We collected information from various sources which includes internet, books, and class notes and by interviewing different departments of Mobilink GSM. We were rejected several times by the organization but still completing this assignment was interesting and was full of experience. We hope our work will be appreciated.
Task for P1:
“Working through specific setup is called as organization”.
In organizational structure we arrange people into groups and different departments. Organizational structure provides the pathway for the system of coverage that drives a business, dividing it into areas or departments that are responsible for certain aspects of the organization's purpose.
An organization divides jobs among employees to achieve their goals more efficiently. There are different key factors which will help us to create an organization structure .we will discuss them below
When an individual perform certain job several time on daily bases, that individual get habitual to that specific task and become experienced by doing that task again and again, this is called as work specialization.
Advantages: Through work specialization level of efficiency increases in employees.
Disadvantages: Employees can become bore by doing same task again and again. Lack of interest might increase by doing same task again and again.
Departmentalization is the combination of four departments operating department, marketing department, HRM department and finance department. This is the process of performing different tasks, advertising products, managing resources (hiring employees, machinery etc) for different tasks and providing budgets for performing different of different departments.
“In functional departmentalization peoples are grouped together according to the work they specialize”. Groups of people then perform similar tasks and uses similar materials. Groups are then further divided into sub departments.
Advantages: Efficiency of employees increases by doing same work again and again. Hiring/firing and training of employees gets easier. Each department will be responsible for their tasks.
Disadvantages: In this structure communication, coordination is poor and accountability becomes difficult in this structure.
(Figure showing functional departmentalization)
In product departmentalization work is grouped on the basis of manufactured goods they produce. Example Nestle corporation uses product departmentalization technique for their wide range of products. Nestle produces different products like Nestle food, Nestle Beverages, Nestle Baby care products etc is controlled by executives who have full responsibility for their products.
(Figure showing product departmentalization)
In this type of structure departmentalization occurs on the basis of region, area. Example Standard Chartered Bank has their branches almost in every city of Pakistan. Like head department of Standard Chartered Bank is in Karachi and their branches are spread over all other cities of Pakistan.
Advantages: Services can be easily available for employees. Employees’ satisfaction increases by providing them services in every city.
Service of one department in one city can be different from another department in another city. This might create some problems.
Duplication of resources by having lots of managers and staff. Lack of communication with head office is the disadvantages.
In process departmentalization department are organize to perform particular job. The members of staff are grouped together to concentrate on specific job. In process departmentalization specialization increases because worker has to focus on single task.
Example: Making Passport, ID Card etc.
Chain of command:
A chain of command set up the line of authority within the organization. It helps employee that to whom they will be responsible. Its starting with the board of directors and extended down through the various level in hierarchy to the point where basic function of the organization carried out.
Centralization is a procedure where top managers take decision; in centralization authority and power remain with high-class managers. Lower level employee are not considerable that much important.
Decentralization is the reciprocal of centralization. Here planning and decision-making are distributed among employees. Decentralization has several benefits compare to centralization
Employees get motivated by involving them in decision making
Decision making get faster. coordination improve through organization
Matrix structure is combination of several different designs want to combine their benefits and avoid there drawbacks. Employees have to responsible for two bases.
“A specific system of running, controlling which represents and distinguishes an organization from another organization”
“Physical image of an organization that is values, understanding, attitude, norms of an organization”
Characteristics of organization culture:
Organizational culture plays major role in the development of an organization. Its gives distinct value to organization, it smoothen path for innovation and risk taking, it provides stability to organization. Some more characteristics of organization structure are explained below.
As the name indicates dominant values are specific qualities of a person or an organization. Major values of an organization or person are called as dominant value.
Complete framework of an organization for new coming employees and to the existing employees. All employees must obey all the rules and regulations of an organization. Example, what time to come, when to leave, what to do and what not do etc.
Is physical layout of an organization that is how the building of an organization, is it well decorated, how are employees of organization, their dress their attitude toward clients etc?
Example: Standard Charted Bank. When we go there we will notice that building would be nicely decorated, all the employees will have proper uniform etc which is the physical representation of Standard Chartered Bank
As we know for an organization costumers are king because without costumer organization cannot run. Philosophy is the main characteristic of an organization culture because here we emphasis on how to treat customers and how to behave costumers.
Team orientation is another salient characteristic of organizational culture. Individuals or groups of individuals are grouped together to perform different activities of an organization.
Innovation and risk taking:
Working on new thing is called as innovation, no doubt innovation is quite risky but it can be very helpful for an organization.
Example viewing organization culture:
Mobilink GSM: culture of Mobilink GSM is to totally satisfy customer and shareholders wants, their dominant values include business brilliance, confidence & honesty value for public, corporate social responsibility.
Sub culture is basically a culture with in a culture, like every organization has its specific culture then in organization every department has its own culture that is style of operating controlling of marketing department is different than finance department and similarly culture of HR department is different that marketing department.
Developing Organizational Culture:
While developing a culture there are some factors which affect organizational culture at a great, of which some are explained below.
Economic conditions has great affect on organization culture because if the time for an organization is prosperous so definitely organizations will be looking for innovations, new ideas etc but on the other hand if time is not prosperous, there are inflations for an organizations so no doubt organization will face a lot of problems.
Formation or structure means how are tasks ordered. In flexible structured organization employees are motivated by giving them rewards etc. Employees are given good working condition. On the other hand if the structure of organization is stressful so definitely employees will be demotivated this will decrease their interest level of work.
Leader must implement such rule and regulations which are both convenient for employees to follow as well as profitable for organization. It is up to the leader how he controls an organization.
Changing organizational culture is huge tough task according to expert it takes 8 years for an organization to change their culture as a whole, but mostly organizations alter their negative culture. Change in culture can be made by changing mission and vision of an organization etc. Some factors which are playing great role in changing organization culture are described below.
Mission and Vision:
In order to change organizational culture changes must be made in the mission and vision statement of organization. As mission and vision is communication purpose to stakeholders, mission and vision for an organization should be wisely selected.
Alteration from top to down:
While changing organizational culture it is important that whatever changes are made by an organization it should be followed by top level managers as well lower level managers and employees because it is obvious if top managers are implementing new rule and they them self not following rule changing of culture might not be possible.
Physical sign of culture:
New culture must be physically visible that is style of working, dress of employees and attitude toward stakeholders etc must match the changed culture.
Leader provides motion for cultural alteration. It is the leader who will guide about new alteration of culture plus leader is one who will implement new culture.
Importance of culture:
Culture affects over all activities of an organization. It is the culture which represents organizations that how they perform their different tasks. Culture plays lively role in the motivation of employees and culture of an organization is the communication purpose to other stakeholders like customers, competitors etc. Some of the salient points of culture are explained below.
Culture of an organization helps in the motivation of employees because if the culture of an organization is flexible employees will be encouraged they will be interested in organization, similarly if the culture of an organization is not fulfilling employees demand definitely it will have bad impact on success of an organization.
Image of an organization:
It is culture which gives an organization a distinctive image. Culture represents an organization that is how is does an organization perform their activities how are there attitude toward customers, employees and other stakeholders.
As discussed above culture plays great role in communication to customers and other stakeholders. Working style, building style and their attitudes attracts customers.
Culture provides flexibility in an organization by giving value to customers and having friendly working condition for employees and managers etc.
Kinds of culture:
There are different types of culture, which are expressed below.
Task for P2:
Relationship between organization structure and culture:
Organizational structure is the mechanism by which efforts and works are coordinated with supervision to produce the results that are hoped from organizational culture. One of the most important features in relationship between organizational structure and culture is that it gives clear picture to the employees about their limitations and responsibilities and so not to concern about the issues that are beyond their scope of expectation this will help employees to work more efficiently. An effective coalition between organization structure and culture gets people closer to achieve organizational end goals more efficiently.
Affect of structure on organization:
Structure has a great affect on the performance of organization. If the structure of an organization is flexible the employees of that organization will be motivated and they will perform their task willingly. Structure of an organization helps in maintaining communication and stresses on coordination. Mainly there are two kinds of structures which are given below.
An organization which have tall structure will have lower span of control that is there will be lots of hierarchy of manager is high.
Advantage: low level of span of control, motivation of employees, good coordination.
Disadvantage: expensive because so many managers required for an organization, distraction of accountability, single task is passed from so many individuals in organization, slow decision.
According to specialists single individual can handle well 8 individuals. In narrow structure of an organization there is high span of control, that hierarchy of managers is lower as compared to tall structure.
Advantages: less expensive because low number managers, decision making is fast, good communication among employees.
Disadvantage: high span of control that is pressure on manager is a lot.
Example: We visited Mobilink GSM Peshawar, we had an interview with Customer Care Department. According to them structure of Mobilink GSM is decentralized due to which employees are satisfied from organization structure because they are involve in decision making this really motivates customers and this leads to innovations as well.
Affects of culture on organization:
Culture has a great affect on organization. If the culture of an organization is good corporate culture employees will be motivated and they will work efficiently and it is also the communication purpose to other stakeholders like customers, shareholders, and government etc. Some salient characteristics of organizational culture are given below.
Organizational culture is the physical image of an organization.
Helps in making good image of an organization.
It is the communication purpose to stakeholders.
Example: Mobilink GSM has great friendly environment. When we visited Mobilink GSM we feel our selves like we are home we were asked about what to take and what to eat, this really attracted us and felt us happy. Employees are motivated by various methods specially by awarding them and Mobilink GSM provides their employees with necessities of life like they have air condition system in whole organization in summer while in winter they have heater system and they provide employees coffee breaks etc which increase the level of interests of employees.
Task for P3:
Individual behavior at work:
According to psychologist understanding human psyche is very tough job as we know behavior of one person will be different from another. Behavior of individual varies according to conditions around.
Interpersonal behaviors are changed from individual behaviors, that is when a person is alone his/her personality changes as compared to when an individual is with other individuals.
On the other hand group behavior is different from interpersonal or individual behavior. Example person named Ahmed sets with his colleagues, Ahmad’s attitude, style and other things which are concerned with his personality will be changes as compared to when Ahmad is alone.
Personality is the general model of an individual's beliefs, feelings, and behaviors which represents style of individual’s involving to the surroundings. Personality of a person involves person’s height, weight, attitude, fashion, thinking etc. factors which affect personality are given below.
Heredity: It involves attitudes, feelings, thinking and behavior etc that you learn from your parents, siblings etc. It is not 100% sure that your personality will resemble to your parents and siblings it may vary.
Environment: Your personality changes according to environment you living.
If an individual owns good personality that having good attitude, good expression etc definitely that individual’s behavior at work would be appreciative.
Is a method in which individual get in-coming information from their surroundings and then arrange and build out these to understand in a particular manner. Each in-coming information or happening going on nearby of individual is perceived in a particular style by every individual. Therefore perception is a center for the communication of a person with its surroundings both at job or other place.
Human minds are attacked by different information all the time. What basically perceptual selectivity means is that selecting of information by our mind to understand, it is not under the control of human being. Further components of perceptual selectivity are.
Context 2. Nature of stimuli 3. Internal factors 4. Fear and trauma
It is basically the response of an individual to all the actions happening in surrounding to it. Attitude is very important because it is attitude which represents you that is how you perform different task and how you deal things happening around you.
Ability of an individual is inborn quality it changes which passage of time like when an individual perform some task again and again a time may come that person will perform activity efficiently. Ability of an individual in organization is required to obtain certain goals and objectives.
Task for M1:
Culture and structure of selected organization:
The organization which I have selected is Mobilink GSM, Pakistan.
Mobilink GSM started its business as the primary GSM cellular cell phone services inside Pakistan through MOTOROLA Inc in 1994, afterward Mobilink GSM was purchased by Orascom Telecom Holding (OTH) which is the first multi-national company of Egypt. Mobilink GSM, a subordinate of the Orascom Telecom Holding, is Pakistan’s primary cellular and Blackberry service supplier. Having more than 31.5 million subscribers, Mobilink holds market leadership through progressive integrated expertise, the strongest trademark and the largest range of value added services in the business. (Wikipedia , 2011)
Mobilink Mission Statement:
“The business is devoted to give its stakeholders highest level of satisfaction
through admirable services and show that we as a corporation meeting our commercial
as well as moral objectives, in ways that a regular sensible communal expectations of
accountable cellular corporations.” (Mobilink GSM, 2011)
Culture of Mobilink GSM:
Complete purchaser approval:
According to Mobilink GSM clients are key to their achievements. Mobilink GSM says that costumers has expectation from us and they are doing to the best of their ability to provide them quality, services more that what they have expected. We will surely work according to needs of our clients.
Mobilink GSM struggle to provide the best quality to our clients. Furthermore Mobilink seek to the uppermost standards and search to identify costumer needs every day. This leads Mobilink GSM to market leading company and gives satisfaction to the stakeholders.
Confidence & honesty:
Mobilink GSM gets arrogance in working the top moral principles in an open and frank environment, and by devoting their promises.
Value for public:
Mobilink GSM runs its business by its relation with peoples. Mobilink GSM gives its importance to its employees and other stakeholders and Mobilink GSM believe in cooperation.
Value for employees:
Mobilink provide good, flexible and friendly working environment for their employees. Mobilink GSM treats their employees and managers very well and gives them good amount of salary along with security.
Corporate Social Responsibility:
Mobilink GSM believes that costumers and businesses are in relationship with each other. They are interdependent to each other. Being good corporate business Mobilink not only focuses on earning profit from society but they also spend in the prosperity of societies. (Mobilink GSM, 2011)
Mobilink GSM’s organizational Structure:
We visited Mobilink GSM, we conducted an interview with their Customer Care department and also with HR department. According to Customer Care department and HR department organizational structure of Mobilink GSM is “Decentralized”. This means that Mobilink GSM involves their lower level managers and employees in decision making.
Advantages of this structure: Due to this structure employees are motivated they consider organization as their family they then work efficiently. This structure leads to new innovations because employees of Mobilink GSM told us in interview that employees can give their suggestions and feedback whenever they want, and feedbacks of employees are given great attention. When their suggestions are liked by the top managers, employees are given different rewards even some employees were given Dubai return tickets.
(Figure showing Organizational structure of Mobilink GSM) (Source: Interview)
Strategic decision making:
Strategic decisions of Mobilink GSM are made by Chief Executives (Presidents) in Islamabad. Other decisions are made by directors of each department involving their lower level managers and employees as well.
Task for D1:
When skills of employees increases salary should be increased as well.
In order to keep employees motivated and efficient they should be given training repeatedly.
Giving awards on good performance to employees should be maintained this will develop competition among employees.
Keeping in mind conditions of Khyber Pukhtoonkhwa employees should be provided good security.
Each department should have emergency alarm and fire distinguisher which would be use in case of emergency.
They should provide pick and drop system this will attract employees from competitors.
Customer Care Department should be improved because too much customers are dissatisfied from their work.
Customers are not satisfied from the mistakes of billing department.
As compared to competitors prices are high and customer is dissatisfied with the quality as well.
Task for P4:
Organizational or managerial theories:
Before we discuss organizational theories it is important first to know what management is.
Management: The art of taking work from employees or people effectively and efficiently.
Effectiveness means doing exact work as told.
Efficiency doing work with less possible input and more possible output.
History: The word manage comes from Italian word (maneggiare) and (maneggiare) itself is derived from Latin word (Manus) which means hand. Later on, in 17th and 18th centuries, French word (Mesnagement) influenced in meaning of the English word (Management)”..
Ranks of management:
There are three ranks of management, high-level managers, middle-level managers and lower-level managers. Each rank has its own authorities in organization, which is discussed below.
High-level managers: This includes board of directors, presidents, vice presidents and chief executives. They generally make top decisions. They are accountable for the outside image of organization.
Middle-level managers: This normally includes general managers, department managers etc. They are accountable to high-level managers. They basically acts like interpreters, they describe information of high-level managers to lower-level managers.
Lower-level managers: They are managers who have direct contact with employees, lower-level manager’s gives job to employees and takes work from them. In short its lower-level managers who run organization on daily bases.
Development of management thought: how does management start that which steps an organization should carry in order to manage organization
Different organizational theories are of which some are discussed below.
“To convert your short skilled labor into efficient employees”. This will happen by giving your employees good training that is how to perform different task and by increasing their wages this will increase their interest in work.
Explanation: scientific management is also known as Taylorism. It was developed by Frederick Winslow Taylor, he said that organization cannot be managed by hazy ideas it should be managed by organized rules.
Principles of Scientific Management:
>> Employees should be train for more improvement and they should be motivated by giving awards etc to employees.
>> Recruitment should be completely base on merit (scientifically).
>> Boss should not be so strict so that employees become stressful nor should the boss be so friendly that employees do not perform their tasks effectively.
>> When sales increases, wages should be increased as well. This will encourage employees a lot.
>> There should be possible minimum work pressure on employees so that they can perform their tasks well.
Human Relations Approach:
“This approach emphasize on, that human should not be considered as machines, they should be given proper relation and breaks when working”
Explanation: This approach was first introduced by George Elton Mayo. He was the first person who talked about human relationships approach. He said that human beings become bored when do something for long time without proper breaks, they should be given breaks, they should be provided food, water etc while working in organization.
Salient features of Human Relationships Approach:
>> Employees should be motivated positively not by force.
>> Employees should not be considered as “rational”, they should be given breaks while working in organization.
>> This approach stresses on team work, because by team there is low level of work pressure on employees plus when more than one individuals are grouped together to solve specific problem they will do it more effectively as compared to an individual who is alone.
Henri Fayol introduced classical administration. Henri Fayol was suburb of Turkey who was born in 1841 and was French mining engineer. He gave 14 principles of management. Which are discussed below.
Division of work: To train employees in order to make them more efficient.
Authority: Managers should have the ability take work from employees. That he/she should be able to make employees to obey their orders.
Discipline: There should be proper rules and regulations in organization and all employees must obey them. Example: wearing proper uniform, coming on time and leaving on time etc.
Unity of command: Employees should be accountable to one boss because the number of boss in organization is more than one this will cause confusion for employees.
Unity of direction: in order to avoid distraction employees must go on one plan that is one direction.
Subordination of person interests to the common interest: Interests of organization must be given top priority.
Remuneration: There should be extra packages for employees in organization. Employees should be given good wage.
Centralization: It means making of decisions by managers.
Hierarchy: They are the managers to whom employees are accountable.
Order: To place right person the task that is every person should be given task according to the work they specializes.
Equity managers should not be cruel or bad with employees they should be friendly with employees.
Stability of staff: There should not be surplus of employees not shortage of employees in organization.
Initiatives: Organization should focus on innovation, they should take risk in making new things.
Esprit De Corps: To work as team because it will ease task for every employees. (Wikipedia, 2011)
Function of management:
Managing almost in every organization helps in achieving organizational goals and objectives, it brings employees closer that is stresses on team work. Management plays great role on motivating employees. There are different functions of management which are planning, organizing, leading, coordinating and controlling.
Planning: For achieving organization goals and objectives planning is done. That how will an organization achieve their goals and objectives. Planning further includes mission, goals, objectives, tactics, budgeting and procedure.
Mission: It is the very reason of existence of an organization.
Goals: Are the long term intentions, what an organization wants to become in future.
Objectives: Are short term intentions of an organization.
Tactics: Are methodologies used to achieve objectives (short term targets).
Strategies: Are game plans which are used to achieve long term targets of an organization (goals).
Budgeting: Amount of capital (money) required for achieving specific goal is called as budgeting.
Procedure: Is the specific way of doing some activity. “OR” Rules and regulations to do some work.
Organizing: Collecting the best resources to achieve different goals and objectives of an organization, which is having good machinery, skilled employees and managers etc.
Leading: guiding employees how to perform tasks in organization, how to behave clients etc.
Coordinating: Providing team work environment, which is helping each other in organization in order to be successful.
Controlling: to monitor how are tasks going on and is it going according to the plan or not.
Motivation: Without motivating employees taking work from them is so difficult. Employees should be motivated because then they will do their work effectively and efficiently and with interest. Employees can be motivated by involving them in decision making and by giving them reward etc.
“Duties or responsibilities of manager in organizations”. Manager of an organization should know how to run an organization. Henry Mintzberg grouped roles of manager into 3 categories. They are explained below.
Interpersonal roles: As the name indicates how physique of manager etc is.
Figure head: What are skills of manager and how is figure if manager. Manager should know how to arrange different organizational events and ceremonies.
Liaison: Manager should the ability to forecast. Manager must have good communication with outside agents, this also includes attitude of manager with outside agents.
Leader: Leadership is the inborn quality of manager. Manager is one who possesses influencing ability. Manager should also have the ability how to motivate employees or subordinates.
Monitor: Managers should know about everything going on in organization, observing and checking etc. Managers monitor organization that is the tasks going on according to plan or not.
Disseminator: Manager is one who receives information and provides information.
Spokesperson: Manager should have the ability to speak on behalf of organization. Manger should have ability to answer the questions of outsiders.
Entrepreneur: Manager should have the ability to run whole organization that is manager should have ability to combine four operations and take work from them.
Disturbance Handler: Managers are one who has the ability to handle clashes or disturbance occurred. Managers resolve clashes.
Resources Allocator: Managers are responsible to allocate resources for different departments that hiring right employees, machinery etc.
Negotiator: Managers should have the ability to bargain and discuss problems of one department with other and find solution for that to resolve problems and benefits organization.
Legal rights of managers to manage organization are called as managerial authority. These rights are given to managers by the owner of the organization. Managerial authority is the power of taking work from employees.
Task for P5:
Summary of Case Studies
Summary of case 1st: Managing and measuring organizational culture:
The culture of the organization was suffering from critical condition and there was breakdown in team at every level, employees were dissatisfied, employees’ feedback was rarely given attention objection of employees were highly criticized.
It took two year for management and consultants to change the prevailing culture of the organization by giving them proper training and team building.
Executives of the organization were given trained for communication skills and were trained for how to respond for critics of employees.
After two years research specialist took interview with almost every individual of the organization from top level managers to lower level employees and compared the changed culture to the past culture of the organization and they find that the organization culture was changed positively.
Great positive change in culture occurred. They observed good flow of communication, good attitude. Employees were satisfied from the high level managers. There was decrease in sick leaves which saved financial cost of the organization.
There were some great implications due to culture change. In organization communication started flowing, employees were satisfied by the executives learned how to respond to the critics of employees.
Three components are required for good corporate culture flow of communication, social interaction and inspiring leader who leads the whole organization.
Summary of case 2nd: Matrix structure and conflicts:
In matrix structure each manager is accountable for his/her department. This will lead toward conflicts, because manager of each department will focus on his/her department.
Research and Development team found that employees were accountable to two different managers, functional manager and project manager. Information was collected by research and development team by interviewing with 46 peoples including all managers of the organization.
As authority was equal with each department, they used to change business norms and rules and regulation whenever they wanted without properly informing employees of the organization. Due to research and development team managers adopted democratic style of leadership. Strategic decisions were made by involvement of both the departments of the organization. Tasks were clearly defined and employees started knowing to whom they are accountable.
Power and authority should be wisely distributed in matrix structure. In organization political behavior should be destructed from grass root level, because political behavior in an organization creates problems. Appropriate leadership style should be adopted by the managers.
Task for M2:
Organizational theories adopted by Mobilink GSM:
Different organizational theories are adopted by Mobilink GSM which is discussed below.
Mobilink GSM and Human relations approach:
Working environment of Mobilink GSM is flexible and friendly. They provide their employees breaks during working hours. Example Mobilink GSM provides tea, coffee and lunch to their customers. Mobilink GSM values their employees because Mobilink GSM thinks employees as key to the organizational goals and objectives because it is employees who run and control overall activities of Mobilink GSM.
Motivation of Mobilink GSM employees:
Mobilink GSM motivates their employees by involving them in decision making and by rewarding them on doing good performance. We visited Mobilink GSM, we conducted interviews with some employees they told us they have been awarded several times on best performance.
Team work in Mobilink GSM:
Mobilink GSM stresses on team work because problems are solved easily in team work. New ideas are developed from taught of different individuals in team. Mobilink GSM have team leader in every department which leads them.
Mobilink GSM and Scientific approach:
In order to increase level of efficiency in employees Mobilink GSM provides proper training to their employee’s proper training. Recruitment in Mobilink GSM is totally based on merit.
Recruitment in Mobilink GSM:
According to the interview that we conducted with the team leaders of different departments of Mobilink GSM they told us in interview that Mobilink GSM has multi cultured employees environment. This means that there are different people who belong to different cultures, religions and race they all are given chance to work in Mobilink GSM, this really shows that Mobilink GSM’s recruitment policy is totally based on merit.
When sales increases Mobilink GSM increases wages of employees too. This really motivates employees which lead to efficient work.
Leadership style of boss in Mobilink GSM:
Head of each department is very friendly with their employees because Mobilink GSM thinks that strictness of boss increases lack of interest in employees which in return can be huge loss for the Mobilink.
Task for D2:
Recommendations how Mobilink GSM can improve Management:
Students when go to Mobilink GSM to conduct interview in order to collect information they are rejected several time.
While conducting interview with employees we observed that most of employees do not know about the policies of the organization.
In order to improve customer service department Mobilink GSM increased tax of 50 paisa on per call to customer care which is not appreciated by customers.
Employees in Mobilink GSM are working over time. Example coming time to office is 8:00am to 5:00pm, most of the times employees working time goes to 8:00am to 6:00pm.
Meeting with Customer Care Department is very difficult without good reference. Example they rejected us for interview several times.
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