business

The business essay below has been submitted to us by a student in order to help you with your studies.

Compare the role and responsibilities for strategy implementation

Formal Communication: Formal communication can be defined as, “A presentation or written piece that strictly adheres to rules, conventions, and ceremony, and is free of colloquial expressions.” It connotes the flow of the data by the lines of authority formally acknowledged in the enterprise and its members are likely to communicate with one another strictly as per channels constituted in the structure. Thus, it is a purposeful effort to influence the flow of communication so as to guarantee that information flows effortlessly, precisely and timely.

Importance of Formal Communication: It is essential for decision making and planning. It enables the management to secure information without which it may not be possible to take any decision. The quality of managerial decisions depends upon the quality of communication.

Informal Communication: Informal communication takes place due to the individual needs of the members of an organization and subsists in every organization. Normally, such communication is oral and may be expressed even by simple glance, sign or silence. Informal communication, is implicit, spontaneous multidimensional and diverse. It often works in group of people, i.e. when one person has some information of interest; he passes it on to his informal group and so on.

Importance of Informal Communication: Informal communications builds relationships among staff members and volunteers, and face-to-face interaction is the primary way people communicate informally. But with off site volunteers, face-to-face interactions can be rare or impossible.

COMMUNICATION PROCESS: The normal channel of communication will follow the line of command: Superior will deal only with their own immediate subordinates and vice versa. Individuals are expected to pass the message vertically and horizontally through appropriate linking individuals.

Manager A Manager B

Informal structure

Staff 1 Staff 2 Staff 3 Staff 4

Teams & Groups: A group can be defined as two or more humans that interact with one another, accept expectations and obligations as members of the group, and share a common identity. By this definition, society can be viewed as a large group, though most social groups are considerably smaller. A team is internally organized, with specific goals and usually with specific roles for different members of the team. A group is just a collection of people with something in common, such as being in the same place or having a shared interest.

Importance of Team: Good teamwork starts with a shared understanding of its importance. Many organizations recruit people with an aptitude for and leaning towards teamwork. Their induction process emphasizes it. The way teams work demonstrates it, although team members have clear and designated responsibilities, they help others when required. Good teamwork behaviour is recognized and rewarded. Teamwork is built into the organization culture - it is a part of 'the way we do things around here'.

Importance of groups: Focus on achieving common objectives whatever type of group is formed their main aim would be to achieve their common objectives. Each individual in the group puts in his own expertise, knowledge for the attainment of the group objectives.

Benchmarking: Is the process of identifying and adapting outstanding practices from organizations and companies around the world to assist an organization or company in measuring and improving its performance. It is the process of comparing one's business processes and performance metrics to industry bests and/or best practices from other industries. Dimensions typically measured are quality, time, and cost. Improvements from learning mean doing things better, faster, and cheaper. Benchmarking involves management identifying the best firms in their industry, or any other industry where similar processes exist, and comparing the results and processes of those studied (the "targets") to one's own results and processes to learn how well the targets perform and, more importantly, how they do it. For example: - You could argue that seven consecutive World Series Championships made the New York Yankees the benchmark.

Importance of Benchmarking: Benchmarking is a way to achieve your financial goals. Benchmarking encourages you to look for better and unique ideas that can be applicable in your business. Aside from innovative ideas, pushes you to formulate effective practice of operation. People who practice benchmarking in their business often look at their organization and make changes and improvement to make their team or product more competitive.

Communication Process

The Communication process will be based on the hierarchy of organization from owner to manager, manger heads of departments, Head of departments to serving staff and it will reverse and respective sequence.

Owner

Manger

Dept -1 Dept-2 Dept-3

Serving Staff

Team: P1P2 management is a team work so all the employees will work like a team. This will be composed of different groups.

Groups: -The groups will be made of serving staff, cooking staff, Reception and Accounts staff and managerial staff which will integrate with each others.

Benchmarking: -The benchmarking is setting standard which is already adopted by well establish firm and work comparatively with that. For this purpose Pizza Hut, KFC which are well establish Fast food Restaurants will benchmark for burger king. Here are some examples of standard benchmarking of competitor firms:

Pizza Hut is delivering pizza in 15 minutes so p1p2 needs to be effective in their activities

KFC is buying chickens from K&N’s which is ISO certified firm

Kfc burgers is 250/-Rs so p1p2 should try to keep low their prices

Informal communication: -Informal Communication will take place after duty hours or off the duty hours. This will be based on personal Public relation.

Formal communication: -Formal Communication will be according to hierarchy of Organization from Owner to manager and to the lower staff while other way vertical communication is adopted and same rank people will have to adopt horizontal type of communication.

Roles and responsibilities for Strategies Implementation in two different Organizations

P1P2 BURGER PROFILE

P1P2 burger in Peshawar which provide good quality and testy burger. P1p2 burger remains true to its original heritage and is still in become Peshawar most popular fries and burger.

Products like burgers fries and chicken wings that keep p1p2 consumer Coming back for more.They have the main ambition to increase and maintain the quality in fast food peshawar. Their aim is to capture the fast food market. Basically they want to provide their product to any one that is why they are wishes that they opened their branches all over the country. They want to increase their profits through giving maximum satisfaction and other better facilities to their customer that they want. Now catching such a marvelous position in Peshawar. in p1p2 is introducing a new item “pizzas” with even more attractive and charming taste.

P1 p2 burgers has to give exposure to a new market with its current portfolio. Similarly it has to look forward to have its new outlet in RAWALPINDI. This is most adequate market for P1 p2 burgers due to the following reasons.

Having good market potentials because people are usually having good financial resources.

Population of RAWALPINDI is enough for a profitable sales which is minimum 5 lac according to the Census of 1998.

After Peshawar Rawalpindi is saturated with most colleges and universities in punjab. Therefore most of the students specially teenagers will go for the fast food.

Local people can be the one of the main target market for P1 p2 burgers because Rawalpindi is situated near to capital Islamabad.

Strategy Implementation for the Expansion of business for P1 p2 burgers

Customer Strategy:

P1p2 listens to their customers and focuses on the customer’s needs and wants. They try there level best to make t heir customers fully satisfied and all kinds of complains are entertain by the staff as they believe that customer is always right.

P1 p2 burgers’s target market would be lower middle and upper class people of Rawalpindi. Employees especially waiters should be trained properly to interact with customers according to their moral values. Hygiene factors must be one of P1 p2 burgers’s primary objectives. A mystery shopper should be hired from the local market to keep a check on services provided and inform the management so to keep the customers happy and loyal. Home delivery system should be introduced for which vans can be bought so to reach its products to everyone in the market.

Be open, honest and direct in our dealings with one another.

Commit ourselves to the highest standards to the personal and professional integrity at all times.

Encourage new and innovative ideas because these are the key to our competitive growth.

Rewards result and not simple efforts.

Pricing Strategy:

P1P2 is affordable for most of the Peshawar middle class; however, due to the rapid increase in the inflation in the past few years, P1P2, in order to keep its products affordable for the middle class, should not increase its rates; as it is financially strong enough to sacrifice profit to grow its target market.

Furthermore, P1P2 should also introduce less expensive products, ideally keeping the price of those products below, or closer to Rs.100 to guarantee that every segment of the market buys from it.

P1 p2 burgers should enter Rawalpindi with its existing products initially but with little discounts like 10% off on all products to catch the customers. Later on prices can be fixed back to normal once the customers are attracted. P1 p2 burgers should adopt psychological pricing strategies if we look at the pricing of international firms like BURGER KING and Pizza Hut its all physiological prices like 499 or 199 in contrast p1 p2 burgers is still having the same traditional prices 120 or 250 in large number of units sold physiological prices actually increases profitability by at least 5%.

Promotional Strategies:

In addition to the promotional mix devised for its products portfolio will mainly emphasis on billboards furthermore p1p2 will be having direct marketing and sales promotion through its sales man going to local universities, schools and colleges. Inside organization core products should be advertised with the help of posters.

ADVERTISEMENT OF P1P2

Advertising is very much important for any product or for any small business developing. This is also very much important step of marketing mix or simply marketing.

P1p2 advertise through the following ways

BILLBOARDS BANNERS

It advertise through billboard on the road side, or by sticking their banners in the middle of the road, because every person can see the billboards easily because it is on the road side or if it is a banner so it can be seen very much easily by anyone.

INTERNET

It also advertises through the internet, it also takes an order through the internet. They communicate with their customers through internet. If anyone wants to know about it so everything is present their in detail.

1. VISITING DIFFERENT SCHOOLS

They visited different schools and give their contract to it. They go in their functions and make a small stall their and provide them a burgers of p1p2.

Food processing Strategy:

P1 p2 burgers should introduce JIT (just in time) system because of perishable food products and raw materials for which the kitchen should be provided with a normal temperature to keep the food and raw material fresh. All the food products except pizza should be half cooked and micro waves should be used to implement JIT successfully.

Roles and Responsibilities for the given strategy of p1p2

The owner:

sajjad ahmad owns the business and makes decision by himself. He also represents the shop in every occasion. As it is a small business so along with being the CEO of the shop he also works hard as marketing and sales officer of the firm as the firm has got very limited financial resources so it can not afford professional people to manage their marketing and sales activities professionally

P1p2 is a sole proprietor ship business it doesn’t need a big hierarchy to control its affairs. Owner of p1p2 should be responsible for the management which includes hiring firing of employees, fixing of salaries, dealing with governmental matters laws and policies, he should be an autocratic leader which is the best suitable leadership style for a small business like P1p2

Waiters:

The responsibilities of waiters in P1p2 Rawalpindi will be the followings

The waiter must take and deliver orders on time

To accommodate the customers as per their requirements i.e. separate tables for families

There should be one or two head waiters to have a check only on waiters and allocate their jobs

Chefs and cooks:

There should be at least 3 or 4 cooks and a chef in Rawalpindi outlet

They should cook good quality food keeping in mind the taste of the customers

Chefs should be there to have a check on all the cooks and allocate tasks to them and also bring innovations in the food menu

Managers:

Responsibilities of managers in P1p2 Rawalpindi should be the followings

Managers should assess the owner in achieving the targets

They should handle day to day complaints of the customers and assure not to repeat if again

Account managers should be responsible for managing daily and annual accounts

Sales manager should be made responsible for increasing the sales by at least 2% in each 3 years

Beside all the activities managers should be made responsible for monitoring the performance of the employees

The manager should also be made responsible for dealing with raw material suppliers about pricing, timing and quantity of raw materials

Manager should also be responsible for allocating raw material for daily use

Supervisors

P1p2 should have at least two supervisors for the Rawalpindi outlet in order to have a supervision on each and every activity which managers cant all the time

Supervisors should be responsible for supervision of waiters and not letting them to commit any kind of miss behavior with customers

Supervisors should be responsible for maintaining cleanliness within the outlet

One of the main tasks of supervisors should be to have a check on all the chefs and cooks to cook quality of food items and also to be on time. Because chefs and cooks are actually the heart of the food business

BURGER KING

BURGER KING is one of the most prolific multinational food restaurants in terms of spreading all around the world. However.There are still many potential markets like lahore and Karachi. . We, however, predict that Rawalpindi may be the best one because of the following factors.

Absence of a strong competitor. BURGER KING’s brand image will also stop entry of a new competitor. However, monopoly cannot be created due to fixed prices all over the country and same level of service as well

Population of Rawalpindi is enough to meet the requirements for opening a franchise of BURGER KING ( as demanded by the license issuer)

Enough people of upper and upper-middle class to be targeted.

BURGER KING is internationally recognized and well known food chain of restaurants. There are a lot of colleges and universities in RAWALPINDI where students from all over Pakistan go for studies. So students will defiantly prefer BURGER KING over local restaurants because every one wants to taste the world leader in food goods.

There is absence of a restaurant which can provide food at international standards. So BURGER KING has the edge over other local restaurants in this department.

Strategy implementation for Expansion of Business on BURGER KING

Customer Strategy:

BURGER KING will target upper and upper middle class people of Rawalpindi, and they have no other choice due to their high prices. To do this, they will have to distribute booklets in upper and upper-middle class areas such bahria town chak lala to inform people about their arrival. The booklet should be colorful and must be designed in such a way as to impel people to visit the outlet once. Delivery should be introduced within 3, 4 months of opening of branch and funds should be arranged properly for that. It will give them another competitive edge. Booklets can also be published guiding tourists to different parts of the city (broachers) which will enable BURGER KING maximum exposure.

Pricing strategy:

As far as the prices are concerned, BURGER KING will have to follow the price menu as practiced by other restaurants in Pakistan. As its prices are quiet high, the manager must introduce special discounts on 1st and 2nd day of opening of the branch (e.g. 50% off) to facilitate the customer for dine inn. BURGER KING manager will not have any other control on the pricing decisions!

Promotional Strategies:

Promotion must be done to cover up the pricing set back. Aggressive advertisements campaigns must be carried out throughout the city helping to embed the organization in people’s mind. These campaigns may include visits to schools and universities, bill boarding around the city and adds in the local news papers. Adds in the news papers must be attractive, (may include supermodels or stars as required) and emptive. The extra cost of these promotional campaigns must be kept in mind before opening the branch (as they are not included in the resources budget)

Food Processing Strategy:

Food processing standards are set by the franchisers which are to be strictly followed whatever the circumstances. BURGER KING must be possessed with state of the art cooking equipment for complete hygiene control. Employees must be given extensive training on cooking methods for keeping the standards of BURGER KING intact.

Roles and Responsibilities for the given strategy of BURGER KING

Manager:

The manager of Rawalpindi should be responsible for setting targets and strategies for achieving them. The manager should be made responsible for almost all the activities which start from sales, advertisings, dealing with government and customers

Sub manager:

Sub manager should be hired for helping the manager in managing the activities of the outlet. He should be there as an assistant to the manager and should be given full authority of taking decisions in the absent of the manager

Account manager:

Account manager as the name indicates should be mainly responsible for managing accounts of the outlet. Allocating different finance resources and using them effectively to help increasing the firm’s profits. Managing daily accounts should also be his responsibly.

Inspector:

Inspector should be there to visit every now and then to the outlet and have a check on A to Z factors of the outlet from managers to the cleanliness of the outlet. He should be responsible for checking of the outlet and reporting it to the main office which is in Karachi.

Waiters:

The responsibilities of waiters in BURGER KING Rawalpindi will be the followings

The waiters must take and deliver orders on time

To accommodate the customers as per their requirements i.e. separate tables for families

Waiters must be aware of the international standards of BURGER KING and behave with the customers keeping in mind the status of the Organization

P10: -Identify and evaluate resource requirements to implement a new strategy for a given organization?

Importance of resources allocation: -

Resource-allocation is a plan of utilizing the available resources in most effective way, for example human resources, financial resources, technical resources and so on. It is the process of allocating resources to different projects or business units. Like which resource should be present in the plan and what level of funding it should get. There is also priority ranking of products in the plan which shows that which items is important and which item one can leave if the funding is less. So if resource allocation is not done properly then company might not use their resources at there full capacity and might face lose. For better output one should plan and allocate resources effectively

Resources requirements for P1p2 burgers

Land:

P1p2 burgers requires a minimum one canal land for building ½ or along with parking area

Rent of Land will cost approximately Rs 40000

The Security of Land will cost approximately Rs 70000

A proper location for business setup can be saddar road Rawalpindi because it’s a commercial area and is easily accessible and main organizations like main bazaar are located on muree road

Human Resources:

P1p2 burgers requires twenty employees to carry out all the activities at start. The lower salary of the twelve waiters will be at least five thousand. Four sales men will be given six thousand per month. Sales promotion officer will be given eight thousand who will be responsible to control the sales and promotional activities of the sales man. One accountant will be requiring for the accounts section with minimum seven thousand salary similarly the security guard will be Given five thousand salary. Manager with perks and privileges having eighteen thousand salary. The total budget required for the working capital is thus one minimum 1 lac per month

Machinery and other Accessories:

ITEM NAME PRICE

computer

50000

Central heating system

1500000

Electronic Goods

90000

50 tables, 200 chairs

100000

Crockery

30000

Cooking equipments

50000

Decoration

100000

TOTAL 570000

Resources requirement for Burger king

Land:

Like P1p2, BURGER KING also require 1 canal land for restaurant area along with parking. They can, however, build as many stories over it as they like keeping in view the number of people dining out.

The rent of Land will cost more or less around Rs 70,000

The Security of Land will cost around Rs 150,000

As location is of utmost important when it comes to food business, BURGER KING should open their branch at Muree road, which is saturated with organizations of all types ( PC, sadder,chak lala ) hence the location itself can bring them more customers. This rent of Land may cost them more than Rs 100,000, because land at Muree road will be definitely lot more expensive than other areas of Rawalpindi.

If land around Muree road is too expensive, other alternatives can also be looked into as BURGER KING’s strong image can attract customers from all over the city irrespective of the locality.

Human Resource:

BURGER KING can start off with minimum of 15 employees. These will include 8 waiters or servers, 2 cleanliness control inspectors, 1 manager, 1 sub manager and an accountant. (Sweepers and other staff included). Manager will be given special privileges (as per rules of all BURGER KING restaurants) and he must be qualified, that is to say MBA with work experience. Dynamic personality also counts. Others waiters and sub managers can be appointed as per the rules of the restaurant. On the whole salaries will be around Rs 150000

Machinery:

List of machinery to be purchased and installed.

ITEM NAME PRICE

computerS

80000

Central heating system

1500000

Electronic Goods

90000

50 tables, 200 chairs

100000

Crockery

30000

Cooking equipments

50000

Decoration

100000

TOTAL

630000

P11: -Propose targets and timescales for achievement in a given organization to monitor a given strategy?

Performance Monitoring

“Keeping an eye on progress on an ongoing basis”, Managers should constantly gather formal and informal control in formations. Progress may be monitored through observation, Reports from team members (time sheets) or control systems, Tasks inspections, Progress meetings, Sampling of output quality and so on.

Method Study:

Method study is a systematic recording and evaluation of way of doing work (both existing and proposed) as a means of developing easier, more effective methods and thereby reducing costs.

The basic steps in method study are:

There are three main features involve in the design of any new product. These are:

Performance – does it have the features looked for by consumers and will it be reliable.

Appearance – does it look right? Is the appearance of the product appropriate for the market it is aimed at?

Economy of manufacture – can it be made at a cost level that will allow a profit to be made?

Targets and Time Scale for P1p2 burger

Performance Target:

In P1p2 burger performance targets should be set and regulated among the employees by the manager. These targets should be set to keep work force active and also to keep an eye on the performance of the employees. P1p2 has a top to bottom management approach it has an autocratic management where boss gives the orders and sub-ordinates have to fulfill it therefore the targets set by the upper management is must to be achieved for the continuation. Same management should be maintained as for as it’s successful. The performance standards should be maintained through recruitment of quality staff

New market development and time scale:

For a new market development a survey of Rawalpindi should be conducted through specialized firm to help use the resources availability labor and time at optimum. The survey should contain research about the market conditions, competitors, target clients, weather of Rawalpindi, availability of labor and other factors. The time scale for the survey will be at least 20 days. Then a civil engineer should be hired to draw a design of the new outlet. Furthermore a contract should be drawn with a constructor for the decoration and settlements of the new outlet. The time scale for settlement of building will be two to three months. During the construction process promotional activities should also be launched side by side with it. After all is done P1p2 burger should shift its products to the new outlet and should start working within passage of time. So the total time for the opening of the new outlet at Rawalpindi will be one 3 months and 8 days.

Market Development Targets:

As Rawalpindi is a new market for P1p2 burger one of the first targets will be to capture maximum market share by creating customer loyalty through different promotional activities like aggressive advertisements campaigns, visits to schools and universities. Special packages like value deals. The prices should be set low as compared to Peshawar market to encourage customers to at least come once.

The sales target for Rawalpindi should be 50% less than Peshawar because it’s a new market and it takes time to increase sales and earn profits.

Long term pricing strategy would be to keep the costs low for at least 6 months to capture maximum market share. Once the market share target is achieved the prices will be gradually increased to maximize profits and bring it closer to Peshawar market.

Targets an Time scale for Burger king

Performance Target:

In burger king performance targets should be set by the burger king Pakistan chairman and regulated among the employees by the regional manager of Rawalpindi. These targets should be set to keep work force active and also to keep an eye on the performance of the employees. The performance standards should be maintained through recruitment of quality staff

New market development and time scale:

For a new market development a survey of Rawalpindi should be conducted through specialized firm to help use the resources availability labor and time at optimum. The survey should contain research about the market conditions, competitors, target clients, weather of Rawalpindi, availability of labor and other factors. The time scale for the survey will be at least 20 days. Then a civil engineer should be hired to draw a design of the new outlet. Furthermore a contract should be drawn with a constructor for the decoration and settlements of the new outlet. The time scale for settlement of building will be two to three months. During the construction process promotional activities should also be launched side by side with it. After all is done BURGER KING should shift its products to the new outlet and should start working within passage of time. So the total time for the opening of the new outlet at Rawalpindi will be one 3 months and 8 days.

Market Development Targets:

As Rawalpindi is a new market for BURGER KING one of the first targets will be to capture maximum market share by taking full advantage of their strong reputation in the food market plus by aggressive advertisings and arranging different seminars, concerts etc. school, colleges and university visits can also help BURGER KING in improving the market share.

BURGER KING must keep the same prices in order to keep its status alive as it’s an international brand so the reduction of prices seriously affects its market people will diffidently doubt its quality.


Request Removal

If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website then please click on the link below to request removal:

Request the removal of this essay


More from UK Essays