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The emirates airline

Part 2-Information gathering and Accounting Business Techniques:

The information gathered mainly includes the annual report of the Emirates airline. The annual report contains detailed information such as auditors report (both dnata and emirates), Chairman and Coe's report and consolidated financial statements. The annual report was downloaded through the internet through Emirates airlines website. As with all the information downloaded through internet this information is subject to a number of limitations. The information in the annual accounts of a company are detailed and well designed. It is much easier to get access to financial statements of an organization online thus providing greater ease and flexibility of use.

Ratio analysis is a vital and basic technique of financial analysis. Ratio analysis is applied to the financial data given in the annual accounts. It is a study undertaken in order to asses the financial viability and performance of an organisation over a specific period of time. Advantage of Ratio Analysis include:

Limitations of ratio analysis include:

Another technique that will be used includes SWOT analysis. SWOT (Strengths, weakness, opportunities and threats) analysis is a critical assessment of the strengths and weaknesses, opportunities and threats affecting an organisation to establish its condition before the long-term plan is prepared. Strengths and weaknesses analysis is an internal appraisal and involves looking at the organization itself and its productive/service range. Opportunities and threats analysis is an external appraisal and is concerned with profit making opportunities in an organisation's business environment along with identifiable threats(). By undertaking a SWOT analysis major strengths and opportunities can be exploited especially if strengths and opportunities are matched with each other. Moreover major weaknesses and threats can be countered or a corrective plan can be developed.

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