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Marketing dissertations
Welcome to the free marketing dissertations section. Here you will find a large collection of free marketing dissertations which have been submitted to us by our student friends for publishing, with their permission, to help you with your own marketing dissertations.
Please remember to use these free dissertations as research material and reference them if you use any quotes.
Consumer Branding
Today, in this fast moving environment, marketing depends upon the consumer’s behaviour and response to the product, price, promotion, place, physical layout, process and people (Gronroos, 1997; Kotler and et al., 1999; Egan, 2002) because today marketing is more consumers oriented than never before and due to the increasing value of service sector.
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