Marketing Dissertations

The selection of dissertations below have been submitted to us by students in order to help you with your studies.

Marketing dissertation examples

These marketing dissertations were submitted to us by students and have been published here, with permission, to help and inspire you. All of the dissertations are free to use and download with no registration required to see the full dissertation content. Please remember to reference UKEssays.com if you wish to cite any of these dissertations in your own work.

Measuring Marketing

Business world has become very dynamic in current times. ...

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Framework For Future Brands

With increase in competition and the number of media vehicles available, it has become essential for brands to establish powerful memory triggers in the minds of customers. ...

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Leverage Brand Equity

This chapter contains background of our study, statement of the problem, significance and delimitation of the study. ...

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Re Patronage Intentions In Restaurants

In this research the main focused is to find the direct effect of Dining attributes Customer satisfaction on Customer's Re-patronage intentions in Restaurants Industry. ...

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Molding The Behavior Of Aggressive Customers

Tourism and hotel industry is growing among other world industries due to its significant impacts on the social and economic development of a region or country (Avelini, 2003, p. 130). ...

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Situational Factors On Consumers

Investigation of the effects of situational factors on consumers' buying products with superstitious association ...

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Political Parties

In this paper we examine the use of political marketing in the United Kingdom and the United States of America. ...

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Technology Changing The Boundary Of The Firm

The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche goods but now, one can buy or sell almost everything in this world to virtually everywhere. You can transform your business if you are nicely connected to your customers, suppliers and other trade partners. Internet...

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Comparing Hypermarket

This study was conducted in two different store formats, which are hypermarket and traditional wet market respectively. ...

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Eco Friendly Marketing

It is no exaggeration to say a society is ruled by the logic of the environment in the 21st century ...

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A Case Study On Aurobindo Pharma

Global strategy for Indian pharmacy companies and the opportunity in emerging markets: A case study on Aurobindo Pharma...

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Business Process Outsourcing

The business environment is changing rapidly in recent years and is affecting business all over the world. ...

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The Impact Of Advertising On Fashion

The use of advertising in the fashion industry was started as early as in the Victorian period. Advertising is been very important to the fashion industry as its one way of reaching a mass group of people quickly ...

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The Online Game

Online gaming is one of the most popular entertainments among the citizen in this world no matter what ages they are. ...

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Fmcg Products

The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015 ...

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The Evolution Of Data Mining

In todayís dynamic retail environment, customers are offered with a tremendous range of choices and their loyalty is increasingly becoming transitory due to the severe impact of competitorsí actions on existing relationships (Reinartz and Kumar, 2000). ...

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Appropriation Of Brand Extension

This chapter intends to set the theoretical frame of the thesis by introducing the main ...

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Wild Stone

Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to customers. ...

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Investigation Into Consumer Buying Behaviour With Regards To Branded And Own Label Food Products At An Aldi Store

In the UK, for nearly two thirds of consumers, own-label is an important reason to shop in a particular store. ...

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Consumer Shopping Behaviour

Satisfaction of consumer needs and wants is the definitive goal for triumph in business. Hence, an effectual marketing strategy must spotlight on serving... ...

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Customer Relationship Management

This research aims at to provide the strategies which can be employed by company in order to establish customer satisfaction and customer loyalty ...

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About Danone Uk Limited

Activia and Actimel are the two probiotic yoghurt brands that are currently being marketed by Danone in the UK. ...

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Research Findings Analysis And Interpretation

This chapter attempts to analyse questionnaire findings regarding customer satisfaction with the two land transport companies involved in the present study: a publicly-owned company (referred to as Company 'A) and a privately-owned company (referred to as Company 'Bí). ...

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Aluminum Foil Industry

This research is an attempt at understanding the Retail Market Scenario of Aluminium Foil Industry in Mumbai. ...

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Technology Forecasting

Michel Godet indicated that qualitative parameters were important in accurate forecasting. ...

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Adidas Marketing

Marketing Dissertations - Adidas aim to get better their quality, look, feel, and representation of their product in order to surpass consumer expectations ...

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Case Study Of The Organization Effectiveness Efficiency And Ways To Improve At Dell Computers

The research is about study of distribution channel management at Dell Computers, UK. My work is more practical in nature, studying the Distribution Channels of Dell, both at a strategic and an operational level. I would be analysing the business function on its efficiency and effectiveness, comparing with the other industry performers ...

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Fast Food Takeaways

Many remarkable studies and literatures have been produced which discusses critical activities of the Brand management in LOs ...

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Consumer Branding

This research examines how consumers identify with a particular brand ...

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Intentions And Consumption Behavior

If it is said that marketing in true sense is the conclusion of social culture of post modern consumer culture (Firat, 1993) then an immense burden and responsibility has been imposed to determine the conditions and meanings of life for the future (Firat and Venkatesh, 1993). ...

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Celebrities Marketing

Marketing Dissertations - Within the last century, we seem to have discovered the process by which fame is manufactured. ...

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Factors Purchasing Tyres

In this project I have study of “factors influencing while purchasing tyres” JK tyres manufactured by Jk Tyre & Industries. ...

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Derivatives Market

The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. ...

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Bottled Water

All the knowledge learning and procedures are useless without observations and practical experience. ...

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The Success Of Generic Medicines

This research will look at the adoption of generic medicines in specific three countries in Europe (The Netherlands, Poland and Portugal) ...

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Note: All of the dissertations in this section were written by students and then submitted to us to publish and help others. They are not the work of our own expert dissertation writers; we never publish the work that we produce for our customers. Thanks to all of the students who have submitted their dissertations to us. You should not hand in these dissertations as your own. We do not condone plagiarism!